Think Olympics Marketing Is As Simple As “Go America!”? Think Again.

One of the guests I’ll be welcoming at Consumer Marketing 2018 in April is Jennifer Storms, CMO of NBC Sports Group. The other day, we were chatting about how much more complicated marketing for the Olympics is than most of us would expect. Here are a few things I was particularly struck by: “The Olympics” … Continue reading Think Olympics Marketing Is As Simple As “Go America!”? Think Again.