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Insights

PODCAST

The Customer Energy Index

What It Means June 14, 2018

Forrester Senior Data Analyst Anjali Lai introduces the Customer Energy Index: a measure of customer attitudes, behaviors, and actions that tracks the impact they all have on the global market.  Featuring: Anjali Lai, Senior Data Analyst Show Notes: We know that it’s the Age of the Customer. We know that customers are empowered by their digital resources. But we also know that there’s much more […]

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PODCAST

The Illusion Of Insights (Live)

What It Means March 1, 2018

Forrester Vice President and Research Director Sri Sridharan discusses how to avoid the illusion of insights in the quest to become an insights-driven business. Featuring: Sri Sridharan, Vice President, Research Director Show notes: Companies have more data at their disposal than ever before. Today’s marketers are equipped and using both data- and science-driven marketing to form […]

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PODCAST

The Economics Of Data

What It Means January 25, 2018

Data is currency and has value, but the majority of firms have not baked data into their economics. Principal Analyst Jennifer Belissent discusses the dynamic world of data and how companies can use data to drive revenue. Featuring: Jennifer Belissent, Ph.D., Principal Analyst Show notes: Today, data has taken on massive meaning: a currency of business […]

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The Data Digest: Among Youth, Facebook Is Falling Behind

Anjali Lai December 15, 2017

From introducing popular features that appeal to young users to designing entirely new platforms exclusive to youth, social networks are fighting to engage teens. But social media’s pursuit of teens is precarious. On the one hand, teens represent a valuable segment: They are exceptionally receptive to social networks, with over half of US online 12- […]

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BLOG

Move Big Data To The Public Cloud With An Insight PaaS

Brian Hopkins August 8, 2017

In five years you’ll be using Insight PaaS for big data in the public cloud. On-premise won’t be an option. Here is why. Cloud Is The Hottest Market For Big Data Technology The shift to the cloud for big data is on. In fact, global spending on big data solutions via cloud subscriptions will grow […]

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PODCAST

How And Why Customers Are Empowered

What It Means July 27, 2017

Forrester Senior Analyst Anjali Lai shares why companies need to think about customers in the context of their motivations (not just demographics or current behaviors) and measure predictive factors to get ahead of rising customer expectations and potential churn. Featuring: Anjali Lai, Senior Data Analyst Show notes: Companies, industries, and markets are undergoing extraordinary change because […]

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