The Counterintuitive CEO

Ideas, observations, and analyses to help drive the success of other CEOs

Latest Posts in The Counterintuitive CEO

Lessons From Mars

One of my kids gave me the book The Martian for Christmas. He knew that I had loved the movie and thought that I might…

January 4, 2017 | George Colony

Apple and Trump

What connects these two stories? Answer: An uprising of restless and empowered citizens and customers. Five years ago our research began picking up faint vibrations…

March 15, 2016 | George Colony

2015 Ten List

Here's my list of the ten things that captured my imagination in 2015. These are my personal views — not derived from Forrester's research or…

December 30, 2015 | George Colony

CX = $$

All CEOs strive to increase revenue. It expands market share and pushes stock prices higher. In our digital age, how do you get it? As…

August 19, 2015 | George Colony

The Forrester 2015 Book Club

Great books, from great clients… Forrester's Board of Clients were in Cambridge this week. This brilliant cross-section of our 2,400 clients tells us what we…

May 14, 2015 | George Colony

Overcoming IT Gravity

Why do CIOs not become CEOs? What prevents them from achieving at the highest organizational levels? It's because they don't have their hands on revenue,…

May 12, 2015 | George Colony

What Startups Teach

At Forrester's CIO/CMO Summit in Napa Valley this week I moderated a panel of executives from three digital companies. The panelists were:…

November 26, 2014 | George Colony

Apple Follows

Beautiful, but a niche product. I estimate that only 10% of the 250 million worldwide iPhone users will buy the Apple Watch. That's approximately $8-$12…

September 12, 2014 | George Colony