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Madtech Convergence Is Ongoing – With Or Without You
For marketers, the struggle is real: you want to provide your customers and prospects cohesive cross-channel experiences that demonstrate you actually know them (without freaking…
Excel at customer-obsessed marketing
Latest Posts in Excel at customer-obsessed marketing
Are You A Customer-Obsessed B2B Marketer? A Sneak Peek Of Our Forum
Customer-Obsessed B2B firms are 2X more likely to report revenue growth of 10% or more in the last fiscal year. Now there’s a headline! These…
August 17, 2017 | Laura Ramos
Do You Want To Be A Channel Chief?
[begin sarcasm] The head of indirect channels for an organization is the best job an individual could hope for! Traveling the world to…
August 16, 2017 | Jay McBain
Brand 2020: Act 2. Soul-Searching
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or two away…
August 14, 2017 | Dipanjan Chatterjee
Back To the Future: The Benefits Of TV Advertising
Marketers are having a Back to the Future moment: AdWeek, MarketWatch, MarketingProfs, and others have sung the praises of television. And in…
August 9, 2017 | Jim Nail
Top H1 2017 B2B Marketing Blogs — Opening A Window Into Your World
It’s not quite the dog days of summer, so more often than not, I can keep my windows at home open. And at Forrester, the…
August 9, 2017 | Caroline Robertson
Road Trippin’
I took a trip this past weekend and realized that part of my travel was a good reminder of how to think of the overall…
August 9, 2017 | Collin Colburn
Brand 2020: Act I. Crisis
A MANIFESTO IN THREE ACTS Summer is a good time for reflection. At this time of the year, many take a week or…
August 7, 2017 | Dipanjan Chatterjee
Case Study: How To Improve Your Chatbot’s Chance Of Success
Marketing teams are increasingly interested in leveraging branded chatbots, but most struggle to deliver business value. My recently published report, Case Study: Take A…
August 1, 2017 | Xiaofeng Wang
Digital Store Technologies Take the Stage For Both Customer and Associate Experience
Digital retail theater is becoming reality for consumers as retailers rush to find ways of attracting and retaining store customers. What is digital retail theater? …
July 27, 2017 | Ananda Chakravarty
The Data Digest: Empowered Customers Paint Their Own Future
Microsoft Paint would have died a slow, quiet death if it hadn’t been for this week’s swell of voices on social media…