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Walled Garden No More: Digital China Goes Global
As China battles the US for global digital leadership, Chinese digital giants like Alibaba and Tencent are taking the first beachhead: Southeast Asia (SEA). My…
Excel at customer-obsessed marketing
Latest Posts in Excel at customer-obsessed marketing
Facebook Fumbles Its Own Brand Crisis
Mark Zuckerberg’s testimony before the U.S. Senate didn’t sway us from our previously posted perspective, at least in terms of what Facebook’s fiasco means…
April 19, 2018 | Brigitte Majewski, Erna Alfred Liousas, Jessica Liu
AI Helps Marketers Target The Right Customers, Across The Right Channels And Content At Scale
Songshan Ciyou Temple near Raohe night market, Taipei There’s a sense of urgency in Asia to capitalize on AI, not only to compete but…
April 18, 2018 | Frederic Giron
ABM: Just Another Name For Go-To-Market Planning And Execution?
Top B2B marketing leaders think carefully and thoroughly about which markets represent the best fit for their offerings. Account-based marketing (ABM) is the most…
April 17, 2018 | Laura Ramos
Introducing The Forrester Wave: Marketing Measurement And Optimization Solutions, Q2 2018
Jim Nail and I are excited to announce the publication of The ForresterTM Wave: Marketing Measurement And Optimization Solutions, Q2 2018. This report…
April 17, 2018 | Tina Moffett
Consumer Marketing 2018 Follow-Up: Jenny Storms Answers Your Questions
One of the positive consequences of having fantastic speakers and robust conversations at Consumer Marketing this year is that we have a backlog of questions…
April 17, 2018 | Melissa Parrish
What Question Must Your Messaging Answer?
Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges…
April 13, 2018 | Laura Ramos
A Social Take On Social Selling
Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling…
April 11, 2018 | Caroline Robertson
Two Important Video Questions Answered
Brands know that video resonates with their buyers, but if you’re new to producing video, the format can be daunting. There’s a great opportunity for…
April 10, 2018 | Nick Barber
Where To Invest Your Adtech And Martech Dollars
As a B2C marketer, do you know how you should spend your technology budget? Where should you invest and from which technologies should you divest?…
April 10, 2018 | Mary Pilecki
Back2Basics: Sharing B2B Marketing Best Practices With Mark Eardley Of Marklives.com
Earlier this year, Forrester’s South African PR team approached me with an opportunity to share a bit of our B2B thought leadership worldwide. Mark Eardley,…