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Changing Attitudes To Targeting Could Threaten Digital Ad Spending
The balancing of the privacy-personalization paradox will be the defining dynamic impacting digital ad spending over the next several years. Future growth…
Excel at customer-obsessed marketing
Latest Posts in Excel at customer-obsessed marketing
Six Key Takeaways From Google Marketing Live 2018
Susan Bidel, Joe Stanhope, Tina Moffett, and I were able to attend Google Marketing Live this week in San Jose. There were…
July 12, 2018 | Collin Colburn
ABM’s Next Chapter: Account-Based Engagement
Can we address the elephant in the room? Account-based marketing (ABM) is not just about marketing. It’s about accounts — and how to win, serve, and…
July 10, 2018 | Laura Ramos
The Data Digest: Prioritize CX Investment By Understanding Empowered Consumers
On paper, customer experience (CX) is about people creating memorable experiences for other people. But in reality, resonating with consumers is complex and messy. Customers…
July 3, 2018 | Anjali Lai
Let’s Talk Omnichannel Content At OmnichannelX
Four Principles Of Omnichannel Content Sometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says, “Hey, that’s…
June 26, 2018 | Ryan Skinner
Why AT&T’s Acquisition Of AppNexus Is A Big Deal
The rumors were swirling during the Cannes Lions festival last week, though I don’t think I expected it to happen so fast. But it did.
June 25, 2018 | Joanna O'Connell
Banking CX Is Stagnating
Customer experience leaders grow revenue faster than CX laggards, drive higher brand preference, and can charge more for their products. Based on a survey of…
June 19, 2018 | Alyson Clarke
There Are No Clear CX Leaders Among US Brands — For The Third Year In A Row
Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the…
June 19, 2018 | Rick Parrish
Are You Modernizing Your B2B Go-To-Market Strategies?
Last week, I had the opportunity to speak at a dinner event with 20-plus senior marketers and business partners that InsideView sponsored. Source: Pixabay…
June 14, 2018 | Laura Ramos
Get Ready To Activate Marketing Campaigns With Mobile Wallets
In February 2015, Forrester predicted that the future of mobile wallets would go beyond mere payments. We argued that within five years, mobile wallets would become…
June 7, 2018 | Thomas Husson
Listen Up: Here Is Forrester’s Overview Of 31 Social Listening Platforms
Fifty-three percent of business and technology decision makers and influencers tell us they want to better leverage social listening technologies to understand customer requirements and achieve their…