Excel At Customer-Obsessed Marketing

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Making Sense Of Martech

What It Means October 5, 2017

Vice President and Principal Analyst Joe Stanhope discusses the current state of marketing technology — and the real opportunity for marketers to master this technology to drive a fundamental shift in their operations. Featuring: Joe Stanhope, Vice President, Principal Analyst Show notes: Marketing needs to adapt to a wildly different reality and set of expectations. And […]

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Why The Convergence Of Adtech And Martech Matters

Mary Pilecki September 14, 2017

As we covered in our recent webinar, the convergence of advertising technology and marketing technology is inevitable — and that’s a good thing for marketers. The union of these two tech worlds is part of an emerging broader marketing mindset shift that focuses on quality rather than scale. Today’s customers demand experiences that are engaging […]

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Interruptions To The Advertising Market

Victor Milligan July 25, 2017

The advertising headwinds have been gathering. The $7.4B lost to bad ads. The chronic underperformance. Major firms pulling millions from media budgets. Consumers actively avoiding ads. And yet the interruptions continue. There are bright spots: great storytelling from some brands, better channel orchestration, and the pragmatic application of programmatic. Advertising fueled the remarkable rise of […]

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The New Brand Framework: How Emotions Fuel Your Brand Energy

What It Means July 20, 2017

Vice President and Principal Analyst Dipanjan Chatterjee discusses the evolution of brand management — and why legacy brand frameworks no longer cut it in the age of the customer. Featuring: Dipanjan Chatterjee, Vice President, Principal Analyst Show notes: Brand is a critical part of business. The origin of trying to make consumers aware and interested is […]

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The Consequences Of The End Of Advertising

What It Means June 22, 2017

Forrester Analysts James McQuivey and Keith Johnston continue their discussion on the end of interruption-based advertising and reveal who the winners and losers will be in this new world. Featuring: James L. McQuivey, Vice President, Principal Analyst and Keith Johnston, Vice President, Research Director Show notes: The shift away from interruptive advertising brings customer engagement — human engagement […]

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The End Of Advertising As We Know It

What It Means June 15, 2017

Forrester Analysts James McQuivey and Keith Johnston describe a seemingly inevitable shift in advertising: from interruptive ads to experience-driven relationships. Featuring: James L. McQuivey, Vice President, Principal Analyst and Keith Johnston, Vice President, Research Director Show notes: The true power of advertising is both indisputable and disputable. On one hand, advertising plays a critical role in introducing, familiarizing, […]

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The Power Of A Values-Based Strategy

What It Means June 1, 2017

Forrester Principal Analyst Jim Nail shares how brands can align with consumers’ values to win their hearts and wallets. Featuring: Jim Nail, Principal Analyst Show notes: A great product is no longer sufficient to guarantee strong sales and loyal customers. Today’s empowered consumers not only reject corporate irresponsibility but also seek brands that proactively promote beliefs […]

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The Death Of A (B2B) Salesman

What It Means May 11, 2017

Forrester Vice President and Principal Analyst Andy Hoar discusses the large-scale displacement of B2B sales reps by 2020, triggered by the powerful combination of empowered customers and digital technologies. Featuring: Andy Hoar, Vice President, Principal Analyst Show notes: The shift to a customer-led, digitally oriented market is causing far-reaching and sometimes painful changes to how businesses […]

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With Me Or Against Me: The Values-Based Consumer

What It Means April 20, 2017

Forrester Senior Data Analyst Anjali Lai examines how the current turbulent social climate and the emergence of the values-based consumer are putting pressure on brands to take a stand. Featuring: Anjali Lai, Senior Data Analyst Show notes: Society is more polarized, more tribal than any time in recent memory, combining social unrest with unprecedented consumer power. […]

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Have What It Takes To Win In A Post-Digital World?

Carlton Doty May 4, 2016

We had a fantastic event last week in New York, as 750+ marketing leaders converged on Forrester’s Marketing 2016. The big theme this year was how to succeed as a marketer in a post-digital world. What’s “post-digital” you ask? Well, we’re living in that world today and it’s time to acknowledge it. Digital technology is […]

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