Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

Taking branded entertainment up a notch

With the declining efficacy of the 30-second spot, more advertisers have been turning to branded entertainment.  Now, some players with big budgets are taking their…

May 3, 2006 | Forrester

Comcast Hosts VOD Upfront – An Industry First

Forrester believes that cable companies should embrace VOD advertising as a competitive weapon against satellite.  In a March 2006 survey of ANA members, Forrester…

April 24, 2006 | Forrester