Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

Ok, so I’m a mercenary!

Everyone is asking me why I don’t post to the blog more often. Sigh! Five key…

August 22, 2006 | Forrester

Brand Monitoring Wave :: Update

The Forrester Brand Monitoring Wave is well underway and we are entering the final stages of the process.  The hard work from all of…

August 15, 2006 | Forrester

We’re looking for a rock star

Our marketing empire is growing! We’re looking for an analyst who will lead Forrester’s coverage of database marketing and database marketing services. If you: Are…

August 11, 2006 | Forrester

Email provider lands funding?

A little over a month ago VC firm Greylock Partners led a funding round raising $15 million for Constant Contact, an email marketing…

August 9, 2006 | Forrester

The Marketing of Marketing

Marketers keep hearing about the need to gain credibility within their organizations. Recently, Michael Palmer of the ANA wrote about the need for marketing to…

August 3, 2006 | Forrester

Reinventing The Marketing Organization

Today was definitely a milestone in my career as a Forrester analyst – a piece of research was published that consumed most of my attention…

July 14, 2006 | Forrester

MITX Panel: The Future of TV

I participated on a panel discussion today, organized by MITX (Massachusetts Innovation & Technology Exchange) and sponsored by One To One Interactive.  The…

July 12, 2006 | Forrester