Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

How to Talk About Consumers

I was privileged to speak at a client conference in Fontainebleau last week.  We were discussing Organic Branding and the importance of companies developing…

July 16, 2007 | Forrester

For Forrester clients: Are you a rater?

Hello Forrester clients, Have you ever noticed the option to rate documents?  Next time you’re on forrester.com, look for the "ratings and comments" box…

July 9, 2007 | Forrester

iPhone: advertising and brand monitoring

The iPhone goes on sale today, which you probably knew.  Do you remember seeing any ads for it?  TV?  Print?  Banners? I’ve seen some…

June 29, 2007 | Forrester

What North American banks can learn from Europe

Cliff Condon, Head of Research for Forrester’s Marketing & Strategy cohort, gave Finance Forum attendees an eye-opening look into European online banking trends.  Cliff…

June 26, 2007 | Forrester

Customer Advocacy 2007: USAA wins again

This morning at Forrester’s Finance Forum, Bill Doyle released the results of how consumers rate their financial institutions on customer advocacy: "the…

June 26, 2007 | Forrester

Three things about Avenue A/Razorfish

While in New York this week, Brian and I paid a visit to Avenue A/Razorfish.  A few things were notable: – The space.  AA/RF…

June 23, 2007 | Forrester