Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

Experiencing Community

Hi there.  This is my first time posting on the Marketing Blog.  I'm the analyst on Forrester's Marketing team focused on two high-engagement verticals: life…

June 15, 2007 | Forrester

Brand monitoring update

I’m not going to be updating Forrester’s Brand Monitoring Wave in 2007 – although many companies have emerged from the woodwork, most of the…

June 12, 2007 | Forrester

The end of integrated marketing?

When Google announced its intention to acquire DoubleClick six weeks ago, it sparked upheaval in the interactive marketing industry with aQuantive, Right…

May 30, 2007 | Forrester