Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

Why direct marketing agencies have to change

This morning, Merkle announced the acquisition of an independent, Chicago-based, direct marketing agency, CFM Direct.  From Merkle’s perspective, the move bolsters their existing agency…

April 23, 2007 | Forrester

Digital Agencies at ARF re:think

The second panel of the day at ARF’s re:think conference was "The Agency of the Future" including R/GA, Avenue A|Razorfish, Nitro…

April 18, 2007 | Forrester

Research Agency CEOs at ARF re:think

The second day of the ARF’s re:think conference opened with a panels research agency executives, called "The Research Agency of the…

April 18, 2007 | Forrester

“Want Loyalty? Get a dog.”

Is customer loyalty a marketing myth? Lester Wunderman thinks so. So does Randy Susan Wagner, CMO of Orbitz.  In her speech yesterday,…

April 13, 2007 | Forrester

Transforming employees into brand advocates

Using employees to make your brand more customer centric emerged as a key theme in our Marketing Forum.  Cindy Commander, an analyst for Forrester’s…

April 12, 2007 | Forrester

Making the best use of mobile

Mobile marketing.  It’s new.  Some marketers are happy to experiment while others look on with skepticism until the channel matures.  Christine Overby and…

April 12, 2007 | Forrester