Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

Delivering Great Customer Experiences

Principal Analyst Kerry Bodine provided the Forum audience this morning with an overview of what makes great customer experiences.  It requires employees…

April 12, 2007 | Forrester

Key themes from day one

Last night after the Acxiom party, we (Elana, Harley, Cliff, Ross, and I) met to debrief all of yesterday’s keynotes.  I had…

April 12, 2007 | Forrester

Lester Wunderman

Yesterday in a conversation with Charlene Li which I will be posting in greater detail later, she mentioned that Lester Wunderman believed that there…

April 12, 2007 | Forrester

B2B marketers focus on customers, too

Eric Kintz shared how HP has transformed its organization to be more customer centric by focusing on three things: Integrating the customer to drive…

April 11, 2007 | Forrester

Socializing the customer database

By Julie Katz – Researcher, Marketing, Forrester Database marketing is officially sexy.  Once heavily technical and used only to support direct marketing programs, database marketing…

April 11, 2007 | Forrester

Personas Are For Everyone

By Ross Popoff-Walker – Researcher, Customer Experience, Forrester Principal Analyst Moira Dorsey lead a break-out session today on the use of personas…

April 11, 2007 | Forrester