Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

Are Online Ads Ever Desirable?

The theme for Forrester’s upcoming Consumer Forum is “Humanizing The Digital Experience.” What makes a digital experience more human? First, it must be useful.

September 18, 2006 | Forrester

Should B2B Marketers Blog?

Along with podcasts and RSS feeds, blogs are showing up on business marketers’ radar. Of the 210 B2B marketers who told us that they…

September 14, 2006 | Laura Ramos

Brand Monitoring Wave :: Live

Forrester’s Brand Monitoring Wave for Q3 2006 is now live! Q:  What is Brand Monitoring?A: …

September 14, 2006 | Forrester

Customer Centricity: Strategy vs. Tactics

Eric Kintz has hit on a key point regarding customer-centric marketing, with the phrase "dissociative identity marketing."  Eric calls on marketers to recognize that…

September 11, 2006 | Forrester