Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

Transforming employees into brand advocates

Using employees to make your brand more customer centric emerged as a key theme in our Marketing Forum.  Cindy Commander, an analyst for Forrester’s…

April 12, 2007 | Forrester

Making the best use of mobile

Mobile marketing.  It’s new.  Some marketers are happy to experiment while others look on with skepticism until the channel matures.  Christine Overby and…

April 12, 2007 | Forrester

Delivering Great Customer Experiences

Principal Analyst Kerry Bodine provided the Forum audience this morning with an overview of what makes great customer experiences.  It requires employees…

April 12, 2007 | Forrester

Key themes from day one

Last night after the Acxiom party, we (Elana, Harley, Cliff, Ross, and I) met to debrief all of yesterday’s keynotes.  I had…

April 12, 2007 | Forrester

Lester Wunderman

Yesterday in a conversation with Charlene Li which I will be posting in greater detail later, she mentioned that Lester Wunderman believed that there…

April 12, 2007 | Forrester