Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

Organic Branding

Originally this blog post was going to capture our New Year’s predictions and resolutions but I figure  we’re all a bit bloated and tired of…

January 8, 2007 | Forrester

So you want to be a CMO?

Back in October, I was a privileged fly on the wall of Forrester’s CMO Leadership Board meeting in Chicago.  The guest speaker was…

January 3, 2007 | Forrester

The meme continued . . .

Tagged by Pete and a participant in Forrester’s blogjam sessions, I’ll take a shot at Five Things You Didn’t Know About Me. Brief introductions:…

December 29, 2006 | Forrester

Who tagged the new guy?

Cheers Pete!  I’m the newest member of Forrester’s Marketing analyst team and will be focusing my research on database and direct marketing,…

December 21, 2006 | Forrester