Excel at customer-obsessed marketing

Latest Posts in Excel at customer-obsessed marketing

B2B marketers focus on customers, too

Eric Kintz shared how HP has transformed its organization to be more customer centric by focusing on three things: Integrating the customer to drive…

April 11, 2007 | Forrester

Socializing the customer database

By Julie Katz – Researcher, Marketing, Forrester Database marketing is officially sexy.  Once heavily technical and used only to support direct marketing programs, database marketing…

April 11, 2007 | Forrester

Personas Are For Everyone

By Ross Popoff-Walker – Researcher, Customer Experience, Forrester Principal Analyst Moira Dorsey lead a break-out session today on the use of personas…

April 11, 2007 | Forrester

Do You Need a Chief Customer/Experience Officer?

By Ross Popoff-Walker – Researcher, Customer Experience, Forrester When does your firm need an executive position focused just on customer needs?  While improving customer experience…

April 11, 2007 | Forrester

Measuring Success: Where to Start?

By Julie Katz – Researcher, Marketing, Forrester Saying that measurement is important to marketers is an understatement.  Business decisions, even compensation, rely on the data…

April 11, 2007 | Forrester

Forrester’s CEO Hip With Mobile Marketing

In his welcome to the crowd of 600 marketers, sponsors, and guests at the Marketing Forum, Forrester CEO George Colony showed that he understands…

April 11, 2007 | Forrester

Marketers = Experience Integrators

By Ross Popoff-Walker – Researcher, Customer Experience, Forrester Sylvia Reynolds faces a unique challange as Wells Fargo’s CMO. "We have the opportunity to delight…

April 11, 2007 | Forrester

The Customer Rules

Gary Skidmore, Corporate Officer and Executive Vice President at Harte-Hanks shared some tangible examples of companies that embody customer centricity.  Skidmore emphasized that…

April 11, 2007 | Forrester

Sony’s Customer Centric (Re)organization

By Ross Popoff-Walker – Researcher, Customer Experience, Forrester What does SpiderMan 3 have to do with customer-centricity?  A lot if you’re Sony…

April 11, 2007 | Forrester