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The No. 1 Barrier To Effective Digital Transformation

Nigel Fenwick October 7, 2016

In a recent post, I wrote about how digital experiences shape customer perceptions of value. But it's easy to forget that your organization's culture also shapes your customer's perception of value. Earlier this week, I was moderating a panel on digital transformation at a Software AG event in New York. In opening the event, Kevin […]

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How To Unlock Tech Industry Digital Transformation

Nigel Fenwick September 26, 2016

It’s no surprise that tech companies are vested in the digital transformation of their customers. But many tech companies find it difficult to leave their product-centric models behind and focus on customer outcomes. That’s just one of the findings from the research published on digital transformation in the tech sector. True customer obsession demands an […]

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How To Solve The Digital Dilemma

Nigel Fenwick August 26, 2016

There’s a fundamental difference between companies that apply digital technology as a bolt-on (frequently adding an eCommerce site, social media, or customer mobile apps) and those that take a more holistic approach to transforming the way the company uses technology to deliver better customer outcomes and drive revenue. Transformers are more likely to succeed because […]

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The 2016 Guide To Digital Predators, Transformers, and Dinosaurs

Nigel Fenwick May 10, 2016

By 2020, every company that exists today will have become a digital predator or digital prey. This isn't news to you if you follow my research or blog posts. In fact I've been saying that since 2014. But why is it that some companies seem to understand digital business more than others? Is their a […]

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Digital Transformation 2016 Infographic

Nigel Fenwick May 9, 2016

They say a picture is worth a 1000 words …. so our graphics designers and my wonderful research associate, Rachael Klehm, created this infographic to highlight a few of the data points from the Digital Transformation Playbook and the Forrester / Odgers Berndtson Digital Business research study. The challenge most companies still have is their […]

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What Comes After The Unicorn Carnage?

Ted Schadler March 30, 2016

According to CB Insights (thanks, guys!), by the end of 2015, investors had given 152 tech startups “unicorn” valuations of more than $1 billion.  But now, valuations are deflating for many private and public tech companies. Is this 2000 all over again? No. The bubble popping over the next two years will mean job loss […]

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Salesforce Announces New Pricing And Packaging -- What It Means To You

Liz Herbert February 2, 2016

After more than a decade of keeping its published pricing largely unchanged, Salesforce today announced new pricing and packaging for its core products. What you need to know: Pricing will go up for core editions. New Sales and Service Cloud Lightning Editions will come in three flavors: Professional Edition (PE) — $75; Enterprise Edition (EE) […]

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Your Digital Experience Technology Strategy Starts With A Customer Journey Map

Ted Schadler December 15, 2015

In a recent Forrester survey of 1,821 enterprise business and technology decision-makers, we learned that the top three investments firms are making in customer experiences are in digital customer experiences. 55% prioritize online experiences; 41% are adding or improving mobile experiences; and 39% are improving cross-channel experiences. None of that happens without big investments in […]

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3 Ways To Squeeze Your SAP Maintenance Costs

Mark Bartrick September 14, 2015

This is the first post in a series on strategies and tactics for negotiating your licensing agreements with software companies including SAP, Salesforce, and Workday.  I recently had a call from an unhappy SAP customer moaning about the high costs of SAP’s annual maintenance and questioning whether they are getting good value for the money. […]

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Systems Of Insight Will Power Digital Business

Brian Hopkins April 27, 2015

In digital business analytics, only delivering insight at the point of action matters. Did your customer get the right information, in context, at her moment of need? Did your firm use that engagement to make the right offer and up sell? Do your sales or call center reps have the insight they need to set […]

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