Expand your vision for what is possible
Forrester’s been writing about customer obsession for nearly half a decade, but until recently, most companies merely paid lip service to it. What’s changing? Marketers’…
The term IoT can be confusing, and depending on who you talk to they might choose to focus on one element like connectivity or another.
In late 2016, the security and risk team at Forrester made its annual predictions for 2017. Let’s take a quick look at how we…
In a world of hyper-adoption – and hyper-abandonment – successful retailing in 2018 comes down to obsessing about your customer’s experience. It’s a tall order:…
Around the world, CX quality has largely stalled. Why? Multiple data sources show that customer confidence is up, spending is up, and expectations are rising as…
Digital business leaders know that customer obsession is the winning mantra, however meeting the needs of today’s empowered customer requires both laser…
Look right, look left, you’ll see a fellow CIO contemplating their AI move. Failing to act is not an option in most organizations. However, as enterprises are…
The promise of artificial intelligence (AI) has permeated across the enterprise giving hopes of amping up automation, enriching insights, streamlining processes, augmenting workers, and in…
The visionaries will forge ahead, those hoping for immediate industry and process transformation will give up. This is the answer I usually give when asked…
Until now, automation has gotten a bad rap. In 2013, Oxford professors Carl Frey and Michael Osborne analyzed 702 occupations and declared 69 million US…
Media, so vital to the wellbeing of the economy, has endured a turbulent year. Marketers questioned the quality of the supply chain. Agencies reorganized to…
