A Different Kind Of Partner

While other research ﬁrms are stuck in a library model, today’s Forrester combines research-based insights, tools, and frameworks with continuous guidance, all to help you accelerate progress on your unique initiatives.

And while big consultancies arrive for a project, then leave you alone with unanswered questions and a big bill, Forrester is your continuous partner.

Whether you’re looking to align your organization, up-level your team, or transform your business with generative AI, Forrester empowers you to make bold decisions that drive customer obsession and fuel growth.

Meet a new era of business. Meet today’s Forrester.

Talk With Us

How We’re Different

Customer obsession is the foundation of our research. We help you put customers at the center of everything you do: your leadership, strategy, and operations.

Your specific business initiatives and outcomes drive every touchpoint. Through this unique and continuous guidance model, our experts help you accelerate progress by applying proven research to your specific context.

Business and technology are inextricably linked. Our clients rely on Forrester to unite business strategy and technical expertise to power growth.

Forrester’s research, tools, and frameworks align the enterprise to move fast within and across teams. Companies with high levels of alignment realize 2.4x higher revenue growth and 2.0x higher growth in profitability.

62 of the Fortune 100 companies are Forrester clients.

How We Help Clients Achieve More

Forrester helps me ensure that we’ve got the right strategy by providing the best analysis on IT practices and market trends so I can determine the best IT strategy to fit the business.
— Julien Martino
Enterprise Architect at Michelin

On the Forrester side, I have trusted advisors who I can call on the phone. I can email a particular advisor or researcher or analyst about what’s up and coming or with a particular question we may have.
— Rob Martinelli
Senior Director of Customer Experience, Quest Diagnostics

I really felt that the Forrester team, from the customer success manager to the analyst we had the pleasure to work with, were really there with us, by our side and on our side.
— Roberta Passerini
Senior Director, Global Head of Omnichannel Customer Engagement & Demand Generation, Philips

From Our CEO

Tackling complex business initiatives takes a dynamic approach that’s built for the long term. Today’s Forrester combines rigorous research and continuous guidance to help clients each step of the way.

Proven Value, Less Risk

Forrester conducted a Total Economic Impact™ (TEI) study to examine the potential return on investment that organizations may realize by investing in Forrester Decisions. Forrester Decisions is our portfolio of research services that helps executives, functional leaders, and their teams plan and pursue their most pressing initiatives. Three-year, forecasted, and risk-adjusted present-value quantified benefits for the composite organization include: