A Complimentary Forrester Webinar
The CEO of Robert Bosch, Volkmar Denner, once said “there can be no digital transformation without cultural change”.
In this complimentary webinar, Forrester Analyst, Dan Bieler, will be joined by Bosch’s cultural transformation team as they share insights and best practices on Bosch’s ongoing cultural transformation. Their team has been able to realise a more innovative and adaptive business. They’ve seen the impact of cultural transformation first-hand and its effect on the entire Bosch organisation, including HR, product development, technology, finance, and management.
Join this webinar to understand:
- Why cultural transformation is a continuous process. Bosch’s cultural transformation works more as a cultural adjustment than a radical cultural repositioning. The transformation processes have no set endpoint.
- How to be aware of the value of your existing culture. Bosch is carefully weighing issues such as the speed of its cultural change and the impact on it’s brand image as an innovator against the value of it’s existing culture.
- How to firmly root your cultural transformation in a central business imperative. Old product development models are colliding with innovation. Bosch is aware of this— but also knows that the company must embrace a more adaptive approach to accelerate it’s innovation and product development cycles.
This event is in the past and registration has closed. Please email Forrester Marketing if you have any questions related to this event.
