Brand And Communications: Leadership In A Time Of Crisis

A Complimentary Forrester SiriusDecisions Webinar

No business is immune from the impact of the coronavirus. The pandemic is reshaping the economic landscape and all businesses must now pivot to a new reality. For brand and communications leaders in B2B companies, the first priority is shoring up crisis response plan; after that the work will shift to coaching, enabling and governing all forms of communication in an extended period of uncertainty.

In this complimentary webinar, analysts Ian Bruce and Julie Ogilvie will share the potential actions that brand and communications leaders should take in five areas:

  • Brand experience: Making your brand purpose a guide for action and building trust during a difficult time.
  • Corporate Communications: Leading the crisis response and enabling communications best practices.
  • Employee and Executive Communications: Giving employees the tools and support they need to stay connected and productive.
  • Corporate Messaging and Content: Shaping corporate messaging to reflect a changed world.
  • Functional Design: What our research shows about shifting investments; making sure your teams have the resources they need.

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Duration:
60 minutes

Featuring

Ian Bruce Headshot

Ian Bruce

Principal Analyst, Forrester

Julie Ogilvie

VP, Principal Analyst, Forrester