How Brands And Manufacturers Thrive In The Age Of Marketplaces

Forrester Retail Webinar Series

Date: Tuesday, September 29 – Wednesday, September 30
Time: 11:00 a.m. – 1:00 p.m. EDT | 4:00 – 6:00 p.m. BST
Location: WebEx

Brands and manufacturers that typically sell through wholesale channels are facing seismic shifts due to the transparency around goods online and the growing prevalence of eCommerce marketplaces around the world. Join Forrester for a two-day webinar series to gain insights and strategies for gaining digital market share in a shifting commerce landscape. We will explore the following topics.

Day One: Strategic Issues

The agenda for Day One of the webinar series is as follows:

    • 11:00 a.m. ET: The Global Marketplace Landscape,  Michael O’Grady (Forrester) & Sucharita Kodali (Forrester)
    • 11:20 a.m. ET: The Future Of Marketing, Joanna O’Connell (Forrester) & Shar VanBoskirk (Forrester)
    • 11:40 a.m. ET: How Brands And Manufacturers Organize For Digital Excellence, Michelle Beeson (Forrester) & Brendan Witcher (Forrester)
    • 12:00 p.m. ET: Direct-To-Consumer Sales: Lessons And Insights, Emily Pfeiffer (Forrester) & Lily Varon (Forrester)
    • 12:20 p.m. ET: Optimal Marketplace Models, David Wright (Pattern)
    • 12:40 p.m. ET: Supporting An Innovation Culture, James McQuivey (Forrester)

Day Two: Blocking and Tackling

The agenda for Day Two of the webinar series is as follows:

    • 11:00 a.m. ET: Online Content Management, Rob Gonzalez (Salsify) & Emily Pfeiffer (Forrester)
    • 11:20 a.m. ET: Personalization For Brands And Manufacturers, Brendan Witcher (Forrester)
    • 11:40 a.m. ET: The Importance Of eControl, Whitney Gibson (Vorys eControl)
    • 12:00 p.m. ET: Blockchain And Product Authentication, Martha Bennett (Forrester) & George Lawrie (Forrester)
    • 12:20 p.m. ET: Other Unique Challenges For B2B Companies, Allen Bonde (Forrester)
    • 12:40 p.m. ET: Endless Aisle, Drop Ship And Pricing Considerations: Emily Pfeiffer (Forrester)

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Day One: Add to Calendar

Day Two: Add to Calendar