digital business

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The State Of Consumer Usage Of Generative AI, 2024

Thomas Husson 10 mins ago
As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]
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The State Of Digital Experiences In Manufacturing In 2024

Paul Miller 23 hours ago
On-the-glass and below-the-glass technologies drive digital experiences in manufacturing and help manufacturers adapt to changing customer demands, optimize production processes, and enhance collaboration across the supply chain. Learn how in this preview of our new report.

Honor Your Tech Excellence With The Prestige Of A 2024 Forrester Award

We’re accepting nominations for our global 2024 Technology Strategy Impact and Enterprise Architecture Awards. Deadlines are approaching. Check out our award requirements and submit your nomination today.

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Introducing Forrester’s Digital Customer Interaction Solutions Landscape

Christina McAllister 2 days ago
Learn the three key shifts in the market that led to the launch of Forrester's new research on the digital customer interaction solutions market.
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Leverage Your Data For Stellar Commerce Search Experiences

Emily Pfeiffer 7 days ago
Most US online adults use the search (not menu) function on a site to find products. Learn how quality data powers commerce search experiences.
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How Beauty Brands Can Bolster Their Website To Boost Their DTC Business

Nicole Murgia March 18, 2024
We reviewed 26 beauty brand websites to compare their direct-to-consumer strength and glean best practices for long-term success. Learn our three key findings in this blog.
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To Spark Innovation, Make The D In DEI About Disability, Too

David Hoffman March 13, 2024
People with disabilities are innately resourceful and can serve as the cornerstone of innovation at financial institutions. Learn four ways many firms miss out on this opportunity for innovation and inclusivity.
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Payment Methods Don’t Matter — Payment Experiences Do

Lily Varon March 12, 2024
Retailers and consumer-facing brands have been so busy chasing the next hot payment method that they’ve missed what customers really want when they make payments. Learn how to start incorporating experiences into your payments strategy.
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What’s Hot (And What’s Not): The Top Retail Commerce Initiatives For 2024

Brendan Witcher February 23, 2024
We share some of the top retail commerce initiatives that retail business pros will invest in for 2024.
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50/50: Gratuity Has Reached A Tipping Point

Dipanjan Chatterjee February 22, 2024
Tipping fatigue is growing as automatic prompts on digital points of sale proliferate. Find out the consumer sentiment on this hot topic.
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Stormy Seas Ahead: Top Trends On The Horizon For Healthcare In 2024

Arielle Trzcinski February 21, 2024
Healthcare organizations (HCOs) are navigating turbulent waters as they confront long-standing industry challenges and broad economic currents. Learn how how HCOs can weather the storm and overcome these challenges.
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Invisible Experiences: Anticipate Customer Needs With Real-Time Interaction Management

Rusty Warner February 16, 2024
Imagine having a butler who anticipates and serves your needs. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands. Do those experiences feel invisible and immersive? In Gotham City, Alfred ensures that Batman’s utility belt is always […]
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Wield Invisible Experiences Like A Ring Of Power

Brandon Purcell February 8, 2024
It’s an iconic scene — the Ring of Power flying through the air in slow motion as Frodo tumbles to the floor of the Prancing Pony. As drunken revelers look on and the ring slips onto his finger, the small, frightened hobbit vanishes into thin air. Frodo Baggins is invisible. And so begins Frodo’s fraught […]
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Consumer Spending 2024: What It Means For Your Brand

Dipanjan Chatterjee February 7, 2024
2023 was a confusing year: The consumers blew cold, and the economy blew hot. The recession-to-be didn’t materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet, notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat. This year, the economy is headed for […]
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Health Plans: Unlock Success In Member Engagement

Shannon Germain Farraher February 6, 2024
Amid a competitive healthcare landscape and younger generations’ increasing skepticism toward health insurers, health plans must reimagine their engagement approach to foster loyalty, trust, and connection with their members.
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Digital Trust Solutions Have Seen Increased Adoption And Innovation

Tope Olufon February 1, 2024
The Digital Signature And Trust Solutions Landscape, Q1 2024, is live, reflecting our evaluation of key players and trends shaping the market. Vendors have demonstrated some curiosity and are tentatively exploring use cases more exciting than document signing. The European electronic identification scheme (eID) wallet has also created significant buzz, opening the door to new […]
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A New Year’s Resolution For HCOs In 2024: Take Stock Of Your Digital Transformation Efforts

Arielle Trzcinski January 29, 2024
Learn six categories healthcare organizations can use to assess the maturity of their digital transformation efforts and identify areas for improvement in 2024.
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Invisible Experiences: A Playbook/Toolkit To Help You “Put A Dog On The Moon”

Julie Ask January 22, 2024
Forrester believes that future consumer digital experiences will be simultaneously more invisible and immersive. Consumers will seek experiences with less friction when they are task-oriented or need peace of mind. Some of these experiences will have so little friction that there is no friction. Forrester refers to the ultimate in convenient experiences as an invisible […]

Forrester Decisions For Digital Business & Strategy

Let us guide you to the next level of digital excellence. Drive growth, build powerhouse teams, quash disruptors.

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Samsung Brings GenAI To Smartphones With Its Galaxy S24

Julie Ask January 19, 2024
Samsung announced at its Unpacked event that its Galaxy S24 smartphone will incorporate generative AI to protect the user’s data, photos, notes, and more. Learn more in this event recap.
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rabbit’s r1 Personal AI Device (PAD): Exciting Technology With An Underwhelming Experience

Julie Ask January 19, 2024
rabbit’s r1 personal AI device is an exciting technology that faces obstacles to commercial success — and gives us glimpses of the future.
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It’s Time To Tell Your Digital Money Story (Financial Institutions)

Tom Mouhsian January 11, 2024
Organizations that are advanced in their digital measurement practices track their performance through digitally sourced revenues, digitally impacted costs, digitally enhanced operations, and digitally satisfied customers. To help our clients do just that, we’ve created a digital measurement framework and customized it to specific industry sectors. Digital leaders from financial institutions including banking, insurance, and […]
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