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Forrester Research Sharpens Focus on the CIO
“The customer is becoming more and more powerful,” Forrester CEO George Colony told CIO Journal Wednesday. “Our clients are going to need to have technology to win, retain, and serve these customers,” he said.
Cultivating Brand Loyalty in Even the Toughest Customer
“There was a time when having a loyalty program differentiated you from others,” said Emily Collins, a senior analyst with Forrester Research. “Now, that’s not true.”
The future of e-Commerce: bricks and mortar
“It’s very hard to launch a brand these days that‘s just online-only. It’s an incredibly difficult and crowded e-commerce environment,” said Sucharita Mulpuru, retail Analyst at Forrester.