B2B Marketing Council

Council advisors help senior-level B2B marketing executives apply insights from forward-looking research and best practices of an exclusive network of peers and analysts to navigate risk and accelerate key business initiatives.

Members of Forrester’s B2B Marketing Council are tackling these top priorities in 2018:

  • Harness content marketing with modes to create, manage, and deliver effective engagement aligned to personalized buyers’ journeys.
  • Demonstrate marketing return on investment across the organization through leading metrics to optimize operational performance and campaign effectiveness.
  • Align marketing priorities and efforts with the sales organization to provide an integrated customer experience.

For a complete list of B2B Marketing Council members’ top priorities, key questions, and a calendar of events, download the 2018 program overview.

Download program overview

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Gain peer insights today. Join our next B2B Marketing Council meeting and discover what Forrester’s Leadership Boards are all about.

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