B2C Marketing Council

Prepare for rapid change and improve your effectiveness with curated research and best practices from your peers.

Member-Driven Agenda

The B2C Marketing Council tackles your most pressing issues and questions:

How can I maintain standard metrics across a diverse marketing organization?

How can I map my customers' journeys across all touchpoints (online and offline)?

How can we become a digital marketing organization?


“The B2C Marketing Council consists of seasoned marketers across a range of industries, which provides a great community to learn with, get advice from, and share experiences. Our Forrester advisor ensures that all council members are leading their respective organizations along the road to marketing success.”

Imran Haque

Head of eCommerce, Digital Strategy and Multichannel Marketing, Zoetis

Gain peer insights today

Join us for our next B2C Marketing Council meeting and discover what Forrester’s Leadership Boards are all about.