The CMO Group

Advisors help senior-level marketing executives apply insights from forward-looking research and best practices of an exclusive network of peers and analysts to navigate risk and accelerate key business initiatives.

Members of Forrester’s CMO Group are tackling these top priorities in 2018:

  • Improve customer experience by spending time in customer-facing roles, engaging with customers, and identifying metrics that matter.
  • Support the brand with customer experience that aligns engagement with the brand and empowers internal stakeholders across the organization to execute accordingly.
  • Lead culture change and transformation through best practices the CMO can embrace as a key change agent.

For a complete list of CMO Group members’ top priorities, key questions, and a calendar of events, download the 2018 program overview.

Download program overview

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