& Analytics Council
Council advisors help senior-level customer insights and analytics executives apply insights from forward-looking research and best practices of an exclusive network of peers and analysts to navigate risk and accelerate key business initiatives.
Members of Forrester’s Customer Insights & Analytics Council are tackling these top priorities in 2018:
- Develop digital intelligence with analytics on customer interactions via web/mobile channels, through testing and optimization tactics.
- Drive and support business action through data visualization and storytelling to communicate key customer insights across the organization.
- Power digital transformation initiatives with customer data and analytics insights to help differentiate from the competition to win, serve, and retain customers.
For a complete list of Customer Insights & Analytics Council members’ top priorities, key questions, and a calendar of events, download the 2018 program overview.Download program overview
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Learn more about the Customer Insights Council’s priorities in our member survey.
“As the only full-time customer insights professional in my organization, I rely on Forrester’s Leadership Boards for views outside my four walls. The council is a wellspring of creative thoughts and solutions. The Customer Insights & Analytics Council is a source of eclectic discussion drawn from many of the top people in our business.”
Customer Research & Insights, Plymouth Rock Companies