Customer Insights Council

Council advisors help senior-level customer insights and analytics executives apply insights from forward-looking research and best practices of an exclusive network of peers and analysts to navigate risk and accelerate key business initiatives.

Members of Forrester’s Customer Insights Council are tackling these top priorities in 2017:

  • Develop digital intelligence with analytics on customer interactions via web/mobile channels, through testing and optimization tactics.
  • Drive and support business action through data visualization and storytelling to communicate key customer insights across the organization.
  • Power digital transformation initiatives with customer data and analytics insights to help differentiate from the competition to win, serve, and retain customers.

For a complete list of Customer Insights Council members’ top priorities, key questions, and a calendar of events, download the 2017 program overview.

Download program overview

Join our next meeting

Gain peer insights today. Join our next Customer Insights Council meeting and discover what Forrester’s Leadership Boards are all about.

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“As the only full-time customer insights professional in my organization, I rely on Forrester’s Leadership Boards for views outside my four walls. The council is a wellspring of creative thoughts and solutions. The Customer Insights Council is a source of eclectic discussion drawn from many of the top people in our business.”

Rob Madonna

Customer Research & Insights, Plymouth Rock Companies