Council advisors help senior-level digital business executives apply insights from forward-looking research and best practices of an exclusive network of peers and analysts to navigate risk and accelerate key business initiatives.
Members of Forrester’s Digital Business Council are tackling these top priorities in 2018:
Develop a road map for digital business transformation with lessons learned and key insights of peer organizations that have recently evolved.
Nurture a digital culture, evaluate the risks associated with “fast versus perfect” execution, and effectively communicate what “digital” means to continue evolving the culture within the organization.
Evolve the organizational structure through upskilling the team to address skill gaps and by adding new roles to deliver personalized and individualized customer engagement.