Business Technology Strategy

Virtually every business depends on technology to drive growth. Business technologies like CRM, digital, data, analytics, and security are the basis of your ability to win, serve, and retain customers. This isn’t simply a CIO or technology management concern — it’s a core strategic priority for your company.

Forrester Consulting can help you put in place a business technology (BT) strategy to fuel your ability to win in the market.

Differentiate on BT

Forrester Consulting shapes and executes strategies to deliver technologies that drive growth.

Build business technology strategies that improve the customer experience and drive revenue.

Optimize your digital technology portfolio to keep pace with the rapidly changing needs of your customer.

Protect your customers and earn their loyalty and trust with world-class security and privacy.

Develop an information governance strategy that accelerates business growth.


“We’ve worked with other IT consultancies in the past and found the level of expertise in working with Forrester was unmatched. The Forrester consultants were knowledgeable and very much dedicated to delivering on what they promised in a timely manner. Even the way Forrester’s data was categorized was much more relevant and applicable to our business than other firms’.”

Majed Al-Ghanemi

CIO and Deputy COO
Saudi Hollandi Bank

Accelerate your organization’s growth today

Connect with a Forrester Consulting specialist on how we can support your current and future business technology initiatives.

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