Revitalize CX Measurement & Prioritization
How To Succeed With Less By Using Effective Metrics
Amid economic instability, it’s even more critical to retain customers, decrease cost-to-serve, and increase customer spend — if possible. We’ve compiled a guide to help you prioritize customer experience projects with the greatest business impact and demonstrate their contributions in a cost-sensitive environment.
Within this guide, you’ll find:
- Practical steps you can take along short-term and long-term time horizons.
- Advice on expanding your customer feedback collection methods and reducing reliance on surveys.
- Rules of thumb for selecting and retiring metrics and how to ensure that metrics are meaningful to executives and internal stakeholders.
- Objective ways to prioritize CX projects with an eye toward both feasibility and financial impact.
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