Forrester e-book - Capturing The ROI Of CX

Capturing The ROI Of CX

Build a persuasive CX business case with our complimentary step-by-step guide and ROI calculator.

A compelling financial story is necessary to secure funding and executive buy-in for customer experience (CX) initiatives. The top agenda item for leading CX professionals is to demonstrate that money spent on CX delivers positive business results. Otherwise, CX budgets shrink and jobs get cut.

Fortunately, this is highly achievable, as good CX is good for the top and bottom line. The key is to effectively prioritize, quantify, and measure your firm’s efforts.

Download our complimentary guide, “Capturing The ROI Of CX,” to get clear instructions on how to build a CX business case and measure financial results. You’ll also receive an Excel-based ROI of CX transformation calculator that enables you to generate an ROI model using your firm’s data

Forrester e-book - Capturing The ROI Of CX

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Use the included ROI of CX transformation calculator to:

  • Record your ROI model’s assumptions.
  • Calculate benefits and costs.
  • Assess risk-to-benefit and risk-to-cost.
  • Determine both low- and high-case financial results.

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Learn more about the ROI of CX and CX measurement in a complimentary webinar hosted by Principal Analyst Maxie Schmidt and Senior TEI Consultant Ben Brown.

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