Digital Maturity
Not all companies were born digital; starting lines may differ mightily, but the goals are mostly the same. With industry lines eroding, the threats of encroachment from digitally native firms are real — and with consumers holding everyone equally accountable — companies must create a digital flywheel to have any chance at surviving.
Business Technology
It’s all about resource allocation. It is about attacking technical debt to create working capital — and putting that capital to use by investing in business technologies that create value for customers and change the game for you. Annual incrementalism is too slow and risky; you need a radical plan to make business technology a point of differentiation and an engine of growth.
Operationalizing Innovation
Companies are abuzz with innovation practices as design thinking catches on. The beauty of this progress is how it signals potential; the challenge, however, is that those working on innovation are a mostly inoculated team, often facing inertia from the core business. The question is not “Can you innovate?”; the question is “Can you convert innovation to enterprise-wide norms and value?”
New Technology
We are at the early days of a technology revolution. AI, ML, RPA, AR/VR, and others are part of a dizzying array of new technologies that remake operations, allow you to individualize at scale, and create powerful business platforms. Long test periods are relics; you must rapidly experiment and operationalize to stay apace with consumer demand and competitive pressures.
Digital Transformation Insights
Driving Digital Transformation In 2019: A Forrester Readiness Quiz
Are your digital transformation efforts driving toward success or dulling your competitive edge? Take Forrester’s readiness quiz to find out.
The Three Key Actions That Will Define Insurance Tech Investment In 2019
What are insurance technology decision makers’ priorities for 2019? Read three key ways they’re investing to respond to threats like climate change, tech disruptors, and a history of lackluster CX performance.
May 14–15 • Chicago
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Predictions 2019 Webinar
Forrester thought leaders dig into the seismic shifts that will affect your business in 2019.
Our Digital Transformation Team

Julie Ask
VP, Principal Analyst

Frederic Giron
VP, Research Director
Learn more about digital transformation
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