Differentiate With Digital

Not all companies were born digital; starting lines may differ mightily, but the goals are mostly the same. With industry lines eroding, the threats of encroachment from digitally native firms are real — and with consumers holding everyone equally accountable — companies must create a digital flywheel to have any chance at surviving.

Companies are abuzz with innovation practices as design thinking catches on. The beauty of this progress is how it signals potential; the challenge, however, is that those working on innovation are a mostly inoculated team, often facing inertia from the core business. The question is not “Can you innovate?”; the question is “Can you convert innovation to enterprise-wide norms and value?”

With the infusion of tech into every aspect of modern business, a successful business transformation requires digital transformation. This week, WW CTO Michael Lysaght joins to explain how tech transformation can thrive during a larger business transformation.