Super Bowl Sponsors and Presidential Hopefuls Know Why Your Digital Advertising Spend May Be Wasted
A Complimentary Forrester SiriusDecisions Webinar
A 30-second ad at the 2020 Super Bowl cost $5.6 million and the current US Presidential race is expected to consume over $6B in advertising. This is a bargain compared to the money that is wasted every day in digital demand-based advertising by B2B companies.
Organizations frequently justify their digital advertising based on faulty metrics that show a highly inflated ROI. Worse, they often neglect to measure the real benefits of advertising.
During this webinar, Forrester Principal Analyst Ian Bruce will:
Discuss some of the faulty logic of digital advertising.
Share simple techniques for getting an accurate handle on the real return-on-investment.
Explore why Presidential hopefuls and big brands understand the real return on advertising spend.