Super Bowl Sponsors and Presidential Hopefuls Know Why Your Digital Advertising Spend May Be Wasted

A Complimentary Forrester SiriusDecisions Webinar

A 30-second ad at the 2020 Super Bowl cost $5.6 million and the current US Presidential race is expected to consume over $6B in advertising. This is a bargain compared to the money that is wasted every day in digital demand-based advertising by B2B companies.

Organizations frequently justify their digital advertising based on faulty metrics that show a highly inflated ROI. Worse, they often neglect to measure the real benefits of advertising.

During this webinar, Forrester Principal Analyst Ian Bruce will:

  • Discuss some of the faulty logic of digital advertising.
  • Share simple techniques for getting an accurate handle on the real return-on-investment.
  • Explore why Presidential hopefuls and big brands understand the real return on advertising spend.

Complete the form to watch this on-demand webinar

Duration:
60 minutes

Featuring

Ian Bruce Headshot

Ian Bruce

Principal Analyst, Brand and Communications Strategies, Forrester