A Marketer’s Survival Guide to Disruptive Go-to-Market Change

Marketers are central to ongoing changes in business and growth strategies, whether these changes involve on-boarding new portfolios after an acquisition or adopting new go-to-market strategies.

To be successful, marketers must be able to align with, collaborate and influence multiple functions — both within marketing (e.g. the CMO, corporate communications, AR/PR, demand and field marketing teams) and external to marketing (e.g. executives, sales, product managers, sales enablement, services).

During this session, Forrester SiriusDecisions analysts Paul Ferron and Katie Fabiszak will reveal a survival guide that will enable marketers to respond swiftly to go-to-market strategy changes.

Join this complimentary webinar and learn:

  • Best practices for marketers to deal with and successfully navigate change
  • Ways to influence others within the organisation to drive changes that are needed

Complete the form to watch this on-demand webinar

Duration:
30 minutes

Featuring

Paul Ferron

Principal Analyst, Portfolio Marketing, Forrester

Katie Fabiszak

Principal Analyst, Portfolio Marketing, Forrester