A Complimentary Forrester Webinar

B2B organisations obsessed with driving leads risk losing sight of what’s required to deliver exceptional growth. Customer obsession is the real key to producing superior results. When driving demand, customer obsession manifests as a focus on the buying group. At Forrester, we believe achieving superior demand generation results requires that marketers have a clear focus on identifying and engaging buying groups, responding to their digital signals, and optimising their path toward a buying decision.

This session will explore the critical changes demand and account-based-marketing leaders must make to deliver exceptional value to these buyers, and in return drive exceptional growth for their businesses.

Key takeaways from this webinar: 

• The three stages required to make the buying group mind shift
• The keys to accelerating your understanding and engagement with buying groups
• How the work and culture of the demand generation team changes in a buying group obsessed era