Marketing Leaders Round Table: An Emerging Technology Marketer’s Perspective

Forrester SiriusDecisions Virtual Event

Forrester predicts 2020 will be a year of uncertainty and tumultuous transformation for many companies and industries. From this uncertainty comes a unique window of opportunity for CMOs and marketing leaders.

In this virtual round table Forrester SiriusDecisions VP Matt Papertsian and industry thought leaders discuss how marketing leaders can prepare their organizations for a future that is increasingly unpredictable.

Key takeaways:

  • How business and marketing priorities have changed, and strategies to be adopted.
  • How to collaborate with sales, customer and product to reduce the impact on revenue engine.
  • Immediate actions and their outcomes.
  • Long term impact on business outlook.

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Featured Speakers

Matt Papertsian

VP, Research Director, Emerging Growth Marketing, Forrester

Arun Pattabhiraman

Global Vice President - Growth & Marketing, Freshworks

Hemant Makhija

VP of Marketing, Newgen Software