The last few months have been amongst the most challenging for B2B Marketing leaders. To be able to thrive in continued uncertainty, marketing leaders need to be more agile and resilient in their approach. This webinar will focus on providing the trends and first actionable steps needed for European B2B marketing leaders to succeed in 2021 and beyond.
In this session, our expert analysts Isabel Montesdeoca and Meta Karagianni will delve into key trends that are influencing the priorities of B2B CMOs and marketing leaders in 2021.
Join them live to learn:
How to build an adaptive marketing organisation that optimises the deployment of defined resources while building agility and a mindset that promotes continuous innovation.
How to build flexible plans that allow for growth in response to shifting conditions.
How to adapt and expand marketing KPIs to gain a holistic view of value creation that will help them drive growth and optimise performance.