How To Build An Annual Marketing Plan
Forrester’s Marketing Plan On A Page
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The concept behind an annual marketing plan may be simple, but building an effective plan is not. Having the right input and structure can help.
Forrester’s Marketing Plan On A Page can help you deliver a plan everyone can understand, align with, and implement successfully.
Download this introductory guide to the Forrester Marketing Plan On A Page and you’ll discover:
- Why a concept as simple as marketing planning is so difficult to get right.
- Three guiding questions for your plan and why marketing alone can’t answer them.
- Six explicitly articulated elements of an aligned, actionable, annual marketing plan.
Discover the trends that will shape B2B marketing in the year ahead. Visit our Planning Assumptions website hub.