Forging a path through the martech maze

A complimentary Forrester event

  • Date: Tuesday, November 14
  • Time: 8:30–11:00 a.m. CST
  • Location: Hilton Minneapolis, 1001 S. Marquette Ave, Minneapolis, MN 55403

The pace of change in martech is frighteningly dynamic. Every new crop of emerging technologies heightens buyer expectations, changes their behaviors, and raises the stakes for all marketers. Making the right investment now can vault you over your competitors — but waiting too long or making the wrong move could cost you your job, or even put your firm out of business.

During this exclusive breakfast event for B2C and B2B marketers, Forrester experts Steven Casey and Susan Bidel will provide a customer-centric strategy to help you address the following concerns:

  • How to evaluate your martech options
  • How to decide when to go the best-of-breed route
  • When to stay the course with existing core platforms

Hosted by:

Steven Casey
Principal Analyst
Forrester

Susan Bidel
Senior Analyst
Forrester

Register for this event

Space is limited. Please fill out the form to reserve your spot.

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