Align. Reinvent. Win.
Buckle up, B2B professionals. You’re in for a roller-coaster ride of a year.
Economic uncertainty and generative AI have unsettled the foundations of many businesses. Adding to that, we have reached an inflection point where Millennial and Gen Z buyers have eclipsed Baby Boomer and Gen X buyers — not just in numbers but also in influence. These new buyers have different expectations and lack trust in marketing and sales interactions. This disruption guarantees that firms that remain tethered to traditional approaches will fail. To succeed in 2024 and beyond, B2B professionals must overcome constraints to reinvent their strategy, technology, and operations to seize the possibilities and not just weather these profound changes.
The time is ripe to transform your business, but you’ll need to do it together. With marketing, sales, and product all guided by the same objectives and insights, you’ll have a strong foundation to build on — and win in this new era. Join us at B2B Summit North America to:
- Get the latest insights on the evolving customer and buyer to orchestrate unique experiences.
- Learn new strategies for functional alignment centered on creating customer value and growth.
- Discover tangible ways that data, technology, and AI can help you compete.
- Understand how to evolve your go-to-market approaches and revenue processes.
Reserve your place today!
Pricing
Standard
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Client
$3,895 USD
$4,995 CAD -
Non-client
$4,095 USD
$5,195 CAD -
Government/Non-profit
$2,795 USD
$3,695 CAD?Use Voucher Code NAGOVNPRATE24 to receive the discounted rate. Eligibility for registrations received using voucher code will be verified and proof may be required. Super Early bird and group rates do not apply.
Team Discounts
Receive 5 tickets for the price of 4 in one transaction. No code required, add 5 tickets to your cart and receive 20% off. Additional discount voucher codes do not apply.
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5 Client tickets
$15,580 USD
$19,980 CAD -
5 Non-client tickets
$16,380 USD
$20,780 CAD
Please be aware that the currency charged to your credit card will match the currency designated in your registered account, which may differ from the displayed prices.
Featured Performer
Gary Clark Jr.
Clark achieved global impact following his first Grammy Award® in 2014, winning Best Traditional R&B Performance for the track “Please Come Home” from his Warner Records debut album Blak And Blu, and seemingly never left the road. 2015’s The Story Of Sonny Boy Slim wrought hard-won international acclaim as a critical force to be reckoned with
B2B Summit North America · May 5 – 8, 2024 · Austin & Digital
Contact us at events@forrester.com. Book your hotel