B2B Summit
North America

May 3 – 6  |  Live Virtual Experience

Encore Day

Mark your calendars for 12:30-2:00pm ET on May 20!

During this time we will come together for additional moments of connections and event highlights. We have it all – whether it be Analyst Rewinds, People’s Choice Networking Sessions, leadership development enhancements, or revisiting a favorite session on demand. Take a look at the details below for all the information you need to make your Encore Day a success.

True Influence Case Study: 12:30pm ET

True Influence Optimizes Live Earth’s Integrated Marketing Strategy

Learn how Live Earth partnered with True Influence to transform their digital programmatic campaigns into revenue-generating machines utilizing DisplayBase.

Speakers:
Craig Johnston, VP of Sales & Business Development, Live Earth

People's Choice Networking Sessions: 1:00pm ET

Turn on the cameras and test out those microphones because it is time to connect. Once again you will have the chance to cast your vote on the topics that you want to hear our expert analysts weigh in on (and maybe even debate). Join your fellow peers from 1:00-1:30pm for what’s sure to be a lively session during our People’s Choice Networking Sessions.

People’s Choice Networking Encore — Campaign Leaders
Speakers:
Lisa Gately, Principal Analyst, Forrester
Craig Moore, VP, Principal Analyst, Forrester
Dawn Ferrara, VP, Principal Consultant, Forrester

People’s Choice Networking Encore — Channel Marketing Leaders
Speakers:
Maria Chien, VP, Research Director, Forrester
Kathy Contreras, VP, Principal Analyst, Forrester

People’s Choice Networking Encore — Content Leaders
Speakers:
Christine Polewarczyk, VP, Research Director, Forrester
Kathleen Pierce, Principal Analyst, Forrester
John Grozier, VP, Principal Consultant, Forrester

People’s Choice Networking Encore — Customer Engagement Leaders
Speakers:
Lisa Nakano, Service Director, Customer Engagement Strategies, Forrester
Laura Ramos, VP, Principal Analyst, Forrester

People’s Choice Networking Encore — Demand And ABM Leaders
Speakers:
Jessie Johnson, Principal Analyst, Forrester
Alisa Groocock, VP, Principal Analyst, Forrester
Amanda Alberts, Consultant, Forrestef

People’s Choice Networking Encore — Emerging Growth Leaders
Speakers:
Jennifer Rouse, Principal Analyst, Forrester
Barbie Mattie, VP, Principal Analyst, Forrester

 

 

People’s Choice Networking Encore — Marketing And Brand Executives
Speakers:
Lori Wizdo, VP, Principal Analyst, Forrester
Adele Sweetwood, Principal Analyst, Forrester

People’s Choice Networking Encore — Marketing Operations Leaders
Speakers:
Marcia Trask, Principal Analyst, Forrester
Kerry Cunningham, VP, Principal Analyst, Forrester

People’s Choice Networking Encore — Portfolio Marketing Leaders
Speakers:
Amy Hayes, VP, Research Director, Forrester
Barry Vasudevan, VP, Principal Analyst, Forrester
Alexa McCloughan, Principal Consultant, Forrester

People’s Choice Networking Encore — Product Management Leaders
Speakers:
Lisa Singer, VP, Principal Analyst, Forrester
Sam Somashekar, Principal Analyst, Forrester

People’s Choice Networking Encore — Revenue Operations Leaders
Speakers:
Cristina De Martini, VP, Research Director, Forrester
Katie Linford, Principal Analyst, Forrester

People’s Choice Networking Encore — Sales And Channel Executives
Speakers:
Phil Harrell, VP, Group Director, Forrester
Stephanie Sissler, VP, Principal Analyst, Forrester
John Thorsen, Principal Consultant, Forrester

People’s Choice Networking Encore — Sales Enablement Leaders
Speakers:
Jennifer Bullock, Principal Analyst, Forrester
Eric Zines, Principal Analyst, Forrester
Peter Ostrow, VP, Principal Analyst, Forrester

People’s Choice Networking Encore — Sales Operations Leaders
Speakers:
Robert Muñoz, Principal Analyst, Forrester
Seth Marrs, Principal Analyst, Forrester

Leadership Development Session: 1:35pm ET

The Essential Secrets of Talking to Executives (and Getting What You Want)

At some point everyone finds themself in front of a senior executive. Unfortunately, talking to executives is a critical skill that is rarely taught. Many professionals struggle to effectively communicate with executives or present a case to secure resources, drive change, or achieve some other desired outcome. These individuals fall into common traps like failing to take the executive’s persona into account, overcomplicating the message, or taking a defensive posture when things are not going well.

Speakers:
Monica Behncke, VP, Group Research Director, Forrester

Rewind Breakouts: 1:35pm ET

More Bounce To The Ounce: Optimizing Global Campaigns For Economies Of Scale
Speakers:
Mavis Liew, Principal Analyst, Forrester
Conrad Mills, Principal Analyst, Forrester

Lean In: Supporting Partners Building A Customer Success Practice
Maria Chien, VP, Research Director, Forrester
Lisa Nakano, Service Director, Customer Engagement Strategies, Forrester

The Ties That Bind: Marketing Measurement And Value
Speakers:
Bob Peterson, VP, Principal Analyst, Forrester
Brett Kahnke, Principal Analyst, Forrester

Under The Hood Of The B2B Brand: Diagnosing Performance
Speakers:
Ian Bruce, Principal Analyst, Forrester

Building A Thriving Partner Ecosystem: Finding And Selecting The Right Partners
Speakers:
Stephanie Sissler
, VP, Principal Analyst, Forrester

Conquer The Chaos Of Your Case Study Content
Speakers:
Lisa Gately, Principal Analyst, Forrester
Amy Bills, Principal Analyst, Forrester

Skip The Scavenger Hunt: Why You Need Better Buyer Enablement Content
Speakers:
Kathleen Pierce, Principal Analyst, Forrester
Nicky Briggs, VP, Principal Analyst, Forrester

Goodbye MQLs, Hello Opportunities! Why Sales Needs Marketing To Make This Change
Speakers:
Terry Flaherty, VP, Principal Analyst, Forrester
Mike Pregler, VP, Research Director, Forrester

 

Step By Step: How To Multiply A Single Content Asset Into Dozens
Speakers:
Jennifer Rouse, Principal Analyst, Forrester
Christine Polewarczyk, VP, Research Director, Forrester

The Tech-Enhanced Sales Rep: Improving Performance With Dynamic Guided Selling
Speakers:
Seth Marrs, Principal Analyst, Forrester
Anne Slough, Principal Analyst, Forrester

Data Operations: A Guide For Effective Data Team Enablement
Speakers:
Julian Archer, VP, Principal Analyst, Forrester Research

Transporting Marketing: Driving Adaptability Through Process
Speakers:
Nick Buck, VP, Principal Analyst, Forrester
Marcia Trask, Principal Analyst, Forrester

Cultivating Knowledge Across The Revenue Engine To Win Buyers
Speakers:
Barry Vasudevan, VP, Principal Analyst, Forrester
Paul Ferron, Principal Analyst, Forrester

Using Value-Add Products To Drive Growth And Customer Obsession
Speakers:
Jeff Lash, VP, Group Director, Product Management, Forrester

Three Analytics Roles That Solve The Data, Insights, And Decision-Making Disconnect
Speakers:
Cinny Little, Principal Analyst, Forrester
Anthony McPartlin, Principal Analyst, Forrester

Stop Drinking From The Fire Hose: Your Sales Communications CAN Be Better
Speakers:
Eric Zines, Principal Analyst, Forrester
Peter Ostrow, VP, Principal Analyst, Forrester

Inside Sales: Defining Optimum Coverage
Speakers:
Robert Muñoz, Principal Analyst, Forrester

Featured On Demand Sessions

Be sure to check out the sessions below if you missed them the first time around. These sessions are all available for you to view on Demand

B2B Certification:
B2B Certification Live: Uncovering The Nuances Of The Buyer’s Journey
Speakers:
Jenna Wohead, Director, Certification, Forrester
Isabel Montesdeoca, VP, Senior Research Director, Forrester
Guest Speakers & Featured Performances:

A Conversation With Trevor Noah
Speakers:
Trevor Noah, Comedian and host of “The Daily Show”
John Donlon, VP, Product Management, Forresterr

Guest Keynote Speaker: Kara Swisher
Speakers:
Kara Swisher, Journalist
Bob Safian, Advisor and Podcast Host, The Flux Group

Guest Performer: Jennifer Hudson
Jennifer Hudson, Grammy and Academy Award-winning Artist

Guest Performance: North Coast

Diversity, Equity, and Inclusion Sessions:

Women’s Networking Forum Panel Discussion: Responsibility Beyond Human Resources – Diversity in Action
Speakers:
Debra Boulanger, CEO, The Great Do-Over
Dr. Anino EmuwaFounder and Managing Director, Avandis Consulting
Chelsea C. Williams, Founder & CEO, College Code
Kristy WallaceCEO, Ellevate Network
Dr. Sofia B. Pertuz, PhD, SHRM-SCP, Founder and Lead DEI Strategist, Mainstream Insight LLC

A New Society Has Arrived. Is Your Company Ready To Embrace It?
Speakers:
Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester

Inclusion and the Math of Equity
Speakers:
Eric Way, Global Head of Inclusion, Diversity and CSR, Schindler Group

Featured Sponsor Case Study from 12:30-1:00 PM ET
True Influence Optimizes Live Earth’s Integrated Marketing Strategy
Learn how Live Earth partnered with True Influence to transform their digital programmatic campaigns into revenue-generating machines utilizing DisplayBase.
Craig Johnston, Live Earth

Sponsor Spotlight Sessions
See the full list here. These sessions can be found in the Spotlight Sessions dropdown under the Agenda tab.

B2B Summit North America · May 3 – 6 · Live Virtual Experience

Use discount code 5FORR4 to take advantage of our team discount!