Executive Leadership Exchange
For Qualified Executives Only
The Executive Leadership Exchange (ELE) is an invitation-only program for up to 150 qualified marketing and sales executives. The program will expand on the Forrester thought leadership presented at the keynotes of the conference and create a private senior executive network supporting leaders’ priorities. Facilitated networking sessions will be offered that target best practices aligned to executive priorities.
To be approved to attend, applicants must not report into any higher marketing, sales or product executive in their organization. Attendees who may meet this criteria can opt in during registration. If approved, they will be notified. Please contact email@example.com with any questions.
The Executive Leadership Exchange is a three day program. See below for our exciting agenda.
Monday, May 3
12:15 – 12:45pm
Attend the Keynote Session
Attend the keynote session as the precursor to your exclusive ELE deep-dive session later in the day.
12:50 – 1:20pm
Orientation & Welcome Reception – ELE Exclusive
Join your executive peers and select Forrester executives for a meet and greet and to get oriented to the full program benefits.
3:15 – 3:45pm
The Optimal Path To Revenue: Executive Panel Discussion – ELE Exclusive
Expecting a full view of all revenue opportunities and operating efficiencies between sales and marketing, board members and executive teams are often disappointed by a piecemeal approach. Leaders will gain a significant advantage in creating a holistic approach to meeting revenue goals when they can identify distinct opportunity types, from acquisition to cross-sell, via the new Revenue Engine Waterfall. However, aligned planning and executional interlock will remain important across senior leadership. Drawing from the keynote session of the same name, this panel discussion will explore the executive-level implications for applying the new Waterfall on the path to more efficient revenue production.
Kerry Cunningham, VP, Principal Analyst, Forrester
Steve Silver, VP, Research Director, Forrester
Meta Karagianni, VP, Research Director, Forrester
Phil Harrell, VP, Group Director, Forrester
Monica Behncke, VP, Group Research Director, Forrester
Tuesday, May 4
12:00 – 12:30pm
Attend the Keynote Session
Attend one of these keynote sessions as the precursor to your exclusive ELE deep-dive session later in the day.
1:00 – 1:30pm
Panel Discussions – ELE Exclusive
The Future Of B2B Marketing: Executive Panel Discussion
Today’s most effective marketing leaders are moving beyond acting as brand stewards, lead generators, and sales support to become architects of customer value. Building off the Future Of Marketing keynote, this session will tease apart the mindset pivots that B2B marketers must make, and discuss specific action items and strategies that B2B marketing executives can take to expeditiously lead that change.
The Future Of B2B Sales: Executive Panel Discussion
The selling profession is at a critical crossroads: B2B buyers demand hyper-personalized interactions, sellers can work from anywhere, and insights can be delivered in near-real time. B2B sales leaders who have historically depended on sales rep heroics have never encountered this combination of factors, yet there’s an opportunity to deliver immense organizational and personal value. This discussion will reveal how sales executives must approach talent and motivation, organizational structures, and technology acquisition when laying the groundwork for the future.
2:30 – 3:15pm
Facilitated Networking Sessions – ELE Exclusive
Wednesday, May 5
3:15 – 4:00pm
Capstone Guest Speaker: Kara Swisher – ELE Exclusive
Swisher co-founded Revere Digital, the former parent company of Recode and the Code conference. Before that, she co-produced and co-hosted the Wall Street Journal’s “D: All Things Digital” with Walt Mossberg, a major high-tech conference with interviewees such as Bill Gates, Steve Jobs, and many other leading players in the tech and media industries.
DIVERSITY, EQUITY, AND INCLUSION PROGRAM
Tuesday, May 4 | 1:00 – 1:20pm
A New Society Has Arrived. Is Your Company Ready To Embrace It?
Conversations about race and gender and the imperative for fairness and equality have reached a crescendo. It is urgent that companies address these social vectors head-on. Getting it right means moving beyond knee-jerk action to tackle systemic change. In this session, we will explore the challenges ahead and outline a framework to rethink relationships with stakeholders — employees, partners, customers, and the community — in light of a new social reality.
Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester
Women's Networking Forum
Tuesday, May 4 | 2:30 – 3:45pm
Equality in the workplace has long been strived for but has yet to be truly achieved. Join our Women’s Networking Program to hear how to go from simple words to actual progress in transforming women’s equality in the workplace.
Debra Boulanger, CEO, The Great Do-Over
Panel Discussion: Responsibility Beyond Human Resources – Diversity in Action
Diversity, Equity and Inclusion. What do these three words boil down to? Opportunity to learn and progress. Whether you’re in a senior position or just starting out your career, you have a role in your company’s diversity, equity and inclusion strategy. Join our esteemed panelists to discuss the do’s, the don’ts and the must-haves in order to discover and implement these programs in your workplace.
Debra Boulanger, CEO, The Great Do-Over
Dr. Anino Emuwa, Founder and Managing Director, Avandis Consulting
Chelsea C. Williams, Founder & CEO, College Code
Kristy Wallace, CEO, Ellevate Network
Dr. Sofia B. Pertuz, PhD, SHRM-SCP, Chief Diversity and Inclusion Officer, Jed Foundation
Join our panelists for inspiring and interactive networking sessions that will dive deeper into topics discussed during our panel conversation. Topics include:
- Women In the C-Suite and Boardroom with Dr. Anino Emuwa
- Senior Leaders Must Move Beyond Their DEI Statements with Dr. Sofia B. Pertuz, PhD, SHRM-SCP
- Developing an Inclusive Culture with Kristy Wallace
- The Power of Partnerships in Advancing Women at Work with Chelsea C. Williams
Wednesday, May 5 | 3:15 – 4:00pm
Preparing For The Future With An Inclusive Workforce
During this session, you will learn how your peers are increasing their readiness for the future by recognizing the value of each individual and acknowledging that for an organization to succeed, no one can be left behind. Below are the topics we’ll explore during our conversation.
- How organizations help individuals identify their future fit attributes, how that influences their attitude toward work, and how individuals are encouraged to contribute
- Diversity and inclusion initiatives and how they encourage individuals to grow and the organization to thrive
- Evolving an organization’s training, skills development, and approach to wellbeing
B2B Marketing Certification
B2B Marketing Certification accelerates your team’s ability to align and create strategic marketing programs that achieve business objectives and grow revenue. Join us for a facilitated video lesson sampled from our core B2B Marketing Certification course. This session will be available on demand and can be viewed at any time during the event.
Bring Your Team
“If you want to go fast, travel alone. If you want to go far, travel together.” That’s a favorite saying of one of our B2B Summit Team colleagues, and it embodies a key message of this year’s event: marketing, sales, and product work best when they work together. It also embodies the fact that you’ll get more out of B2B Summit if you come as a team. Consider…
SUCCESS is a team sport. A unified approach that includes all your marketing functions will increase the odds that your initiatives succeed.
85+ ANALYSTS will be available to talk with you, 1-1. Bring more people, multiply your face time, and let everyone talk directly with our analysts.
DIVERSE AGENDA just like your team is. You’ve got a lot on your plate. The B2B Summit program covers it all. Attend with your team and absorb more.
SAVE MONEY For every four colleagues, the fifth attends B2B Summit free.
Take another look at the agenda today. Browse some sessions you think would interest your team. See for yourself why it really is smarter to “travel together” when you come to this year’s B2B Summit.
B2B Summit North America · May 3 – 6 · Live Virtual Experience
Use discount code 5FORR4 to take advantage of our team discount!