B2B Summit
North America

May 3 – 6  |  Live Virtual Experience

Premium Spotlight Sessions

6sense: How to Build Account-Based Experiences with 6sense
The 6sense Account Engagement Platform is designed to help teams predictably grow revenue by identifying the most valuable accounts, uncovering deep insights, predicting the ideal times to pursue them, and then orchestrating engagement throughout each account’s buying journey. Sit down with 6sense’s Marketing team to learn how we leverage our platform to create hyper-personalized experiences across Google Ads, LinkedIn, Content, Website, and More!

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Justin Gutwein, 6sense
Kyle Dugan, 6sense

Allego: How to Maximize the Business Impact of Sales Coaching
As sales teams navigate the world of virtual selling, sales coaching has become even more important. High-quality, focused coaching is one of the best investments an organization can make to improve reps’ performance. Yet many sales managers fail to provide the right coaching to their teams. Time, resources, and competing priorities are the main challenges. While most managers have the skills and knowledge to be good coaches, they lack the processes and tools to be truly effective.

In this Spotlight Session, Chester Liu, VP of Growth, Allego, shares his advice for overcoming these obstacles and maximizing the business impact of sales coaching. Watch the interview to learn why sales coaching is so important to an organization’s success, how you can deliver coaching that actually changes behavior, the most important goals and objectives of a coaching program and how you can use asynchronous video to improve coaching effectiveness.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Chester Liu, Allego

Activate: Egnyte Leverages Activate and Delivers Highest Conversion

Learn how Activate helped Egnyte grow its pipeline while generating the highest conversion across several programs.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Allocadia: Build and Manage a Centralized Marketing Budget

Say good-bye to multiple spreadsheets, disparate data sets and misaligned marketing plans. Marketing leaders and their teams rely on Allocadia’s budget management and strategic planning platform as the foundation for operational excellence. Allocadia allows marketers to create, monitor, and optimize plans and spend more accurately and efficiently, with full visibility into what’s been spent and what’s remaining in budget. Powered with data-driven insights, marketing leaders can visualize what’s working to enable greater planning agility. And, with native integrations into finance, project management, CRM, ERP, MAP, BI systems, and more, users will receive a complete view of budget status and can measure impact in a more meaningful way.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Chorus.ai: Gain Complete Visibility Into Your Customer Relationships
From prospecting, to closing and eventually to onboarding, your entire sales and customer success organization operates with different objectives in mind. But they all share the same goals and needs for meaningful insight and actionable opportunities. We will walk you through the daily journey of a revenue professional as they leverage Chorus’ Conversation Intelligence platform to get a holistic view of their relationships with customers.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Sophie Cheng, Chorus.ai
Stephanie Madsen, Chorus.ai

Brainshark: Prepare your Teams Today to Win more Tomorrow
Sales enablement is always changing, and it can be challenging to ensure reps are always ready for every selling situation. There’s always something new to prepare reps for including product updates, acquisitions, competitive news, and of course, onboarding new salespeople. Join us for a first-hand look at how Brainshark’s leading sales readiness software platform helps companies power their sales enablement and readiness strategies through: Better content, content sharing, flexible training, powerful coaching and readiness scorecards.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Chris McKillop, Brainshark

Conga: Send Perfect Proposals and Close Deals Faster
Learn first-hand how PatientPoint sends perfect proposals every time and closes deals faster with Conga.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Greg Hobbs, Conga

 

 

 

Conversica: The AI Revolution For Your Buyer’s Journey
Join Conversica as we demonstrate how Conversational AI works to boost efficiency and drive revenue.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Sonny Dasgupta, Head of Product Marketing, Conversica

Demandbase: The Future of Account-Based Experience
Learn how to connect everything your Sales and Marketing teams need to win in today’s evolving B2B landscape with Demandbase—build an account-based foundation for your revenue teams, find accounts that are in-market for your solution today, engage with your target accounts using real-time behavioral data, and close more business faster.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Daryl Vanderburgh, Demandbase

Dun & Bradstreet: Power Up Your ABM
Martech and Salestech tools have long promised the ability to help you “reach the right buyer in the right channel at the right time.” However, with hundreds of tools to choose from, marketing and sales teams are often executing these channels in siloes. In this session, we’ll cover a demonstration of D&B Rev.Up ABX — an integrated solution that consolidates accounts, contacts, campaigns and sales plays – freeing you up to focus on driving revenue.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Deniz Olcay, Dun & Bradstreet

Highspot: Driving Initiative Impact with Sales Enablement Scorecards
Learn how to accelerate execution of strategic initiatives with insights from Highspot Scorecards.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Jarod Greene, Highspot
Elisabeth Michaud, Highspot

InsideView: Master the Power of Sales Intelligence using B2B Data
Informed sellers are effective sellers. But it’s a fact, sellers spend far too much time on non-selling activities and call prep is a big part of that. InsideView helps sellers and marketers know who to target, when to reach out, and what to say so that they can shorten the lead to revenue cycle and win more deals, faster.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Stephenie Springer, InsideView

Integrate: Orchestrate Omnichannel Buyer Experiences with Integrate’s Demand Acceleration Platform
Learn how the Integrate Demand Acceleration Platform enables marketers to orchestrate omnichannel experiences across all of your top of funnel demand channels by centralizing and connecting your demand engine for better visibility, data governance, and outcomes. Discover how Integrate can help you save time, resources, and budget as you better target and connect with the right buyers, at the right time, and in the right channels.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Justin Eisner, Integrate

Intentsify: Gaining Richer Account Insights With Intent Activation™ Technology
The value of intent data is clear: it identifies which companies are in market to buy and the issues they care about. Yet, its full value often goes unrealized. Intent sources are largely fragmented, and manually converting disconnected data into actionable insights remains an enormous challenge. In this demo, you’ll discover how Intentsify’s technology layers multiple intent sources to provide a broader, more precise understanding of target-account interests—helping you convert more prospects, more efficiently.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

David Crane, Intensify

MRP: It’s all about making connections that count!
B2B marketing is all about connecting experiences. That’s why we created the first and only enterprise-class ABM platform that features what B2B marketers want and what the enterprise organization needs to personalize the buyer journey, in real-time, all the time, and at global scale. Let us show you how MRP empowers your sales and marketing teams to simplify and amplify their connection landscape, for faster, attributable, and higher revenue impact that counts.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

ON24: See the ON24 Digital Experience Platform in Action
The ON24 Digital Experience Platform powers live, always-on and personalized experiences that businesses need to create engagement, deliver data, find demand and drive revenue. See how easy it is to create, scale and personalize an engaging webinar, virtual event, and multimedia content experiences.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Kristine Harris, ON24

Pitcher: The Pitcher Super App for Sales Enablement
We will give you a brief insight into the customer journey evolution and why Pitcher is transforming the Sales Enablement market with its Super App. All in one experience: from content automation, Content Management, field force excellence to order and sample management, from in-store execution to multichannel communications and deep insights of all interactions. All within one Super App.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Salesforce Pardot: Grow Relationships and Revenue
See how Pardot aligns sales, marketing, and service to grow revenue and build customer relationships.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Kathryn Ryan, Salesforce Pardot

Showpad: How Technology Companies Drive GTM Success with Revenue Enablement
See exactly how go-to-market teams in the technology sector improve sales content management, sales readiness, sales effectiveness and buyer engagement with Showpad’s revenue enablement platform.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Lara Verlinden, Showpad
Paul Anderson, Showpad

Seismic: The Next Era of AI-Guided Selling
Seismic is the industry-leading sales enablement and digital sales engagement solution, aligning go-to-market teams and empowering them to deliver engaging buyer experiences that drive growth. Now, we’re taking guided selling to the next level. Join this session to see how we’re turbo-charging sellers’ ability to quickly identify and share relevant content by combining the power of human and artificial intelligence and a more proactive, contextual approach.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Aly Gavin, Seismic

Selling Simplified: Success Factors: Culturally-Aware Marketing in a Data-Driven Era
Selling Simplified Group, Inc. (SSG) has grown from a Denver-based startup to an international leader in the demand generation space. Backed by robust 1st-party global data, proprietary MarTech solutions, and first-rate talent, SSG services marketers around the globe in driving demand fueled by organic intent. Team members from SSG’s 14 global offices share why Selling Simplified’s unique approach to global, data-driven marketing succeeds in adapting to regional client needs and outshining the competition.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Selling Simplified Global Team Members, Selling Simplified

Stefanini: Converting Clicks into Happy Clients for Suzuki Romania
The automotive industry is no stranger to rapid and disruptive change. Yet, the COVID-19 pandemic devastated auto-industry growth, with experts predicting that recovery will take years. Since partnering with Suzuki Romania five years ago, Infinit has strategically assisted with the brand’s local growth, which continued during the pandemic. How does Infinit nurture and lead marketing strategy for this automotive giant? The answer lies within Clarimatic – a proprietary lead management and pre-CRM system that sits at the core of the overall digitally-led strategy.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Alex Cernatescu, Stefanini Infinit
Nicoleta Gerea, Suzuki Romania

TechTarget: Better Outcomes from Better Data, Content and Execution
Your ability to identify, capture and activate against demand are critical elements in achieving your go-to-market objectives. Delivering breakthrough outcomes requires finding a partner who can deliver great data and help you better execute on it across the customer lifecycle. This presentation outlines how TechTarget solves key data, content and execution challenges for marketing and sales teams.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

John Steinert, TechTarget

Televerde: Integrated, Adaptive Marketing for a World in Flux
It’s a changing world. And yesterday’s marketing strategies aren’t suited to today’s markets and customers. Marketers need to abandon the timeworn mix of disjointed, siloed tactics in favor of an interlocked, fully aligned approach that encompasses everything from strategic insights to program data to customer service—an approach that can pivot instantly to adapt to change and keep a company on a sustainable path to revenue growth.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Deanna Ransom, Televerde

True Influence: Marketing Cloud Product Demonstration
This session walks through the features and benefits of the True Influence Marketing Cloud, including a capabilities overview and a step-by-step guide to defining an audience, building a campaign, analyzing results using the robust reporting functionality, and implementing an integrated marketing strategy.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Timothy Wilkes, True Influence

 

Validity: Everest By Validity: Increase Email Marketing Revenue
See how thousands of leading B2B email marketers are using Everest by Validity to design, execute and measure high-performing email campaigns that create competitive advantage and ultimately drive more revenue.

With the most comprehensive suite of Pre-Send Solutions to clean your mailing lists and design exceptional content, In-Flight Tools to monitor & optimize delivery of your campaigns, and Post-Send Analytics to understand what really happens after you press “Send”, Everest is an Email Marketer’s Must-Have.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Workato: Unlocking Revenue Growth using Automation
Find out how you can automate your way to revenue growth using the enterprise automation platform Workato. In this demo, you’ll see how top businesses automate key RevOps processes to quickly scale revenue efforts. You’ll also look at ways you can use these same automations to widen your lead pipeline, manage leads and turn them into customers, and leverage product usage data for better cross-sells and upsells. Boost efficacy and save time with automated solutions.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Keeghan Lavin, Workato

ZoomInfo Spotlight Session

Steven Bryerton, VP of Sales gives you a brief overview of ZoomInfo platform and how it can help your company go to market more efficiently.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Steven Bryerton, ZoomInfo

Presenter Spotlight Sessions

Bigtincan: 3 Truths for a Successful Enablement Program
John Moore, aka ‘The Collaborator,’ lives and breathes enablement and has made it his mission to help enablement practitioners and leaders succeed. In this session, John dives into the most critical topics of today and shares game-changing insights of what’s working in the real world for enablement professionals and shares the steps you can take to help your enablement program maximize results.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

CaptivateIQ Product Demo
CaptivateIQ is the most flexible and easy way to automate your team’s commission plans so people can work smarter.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Nick Polati, CaptivateIQ

Data Axle: Beyond ABM: Reaching Decision Makers in Today’s Environment
Reaching your best prospects has a new wrinkle as work and home lives have become intertwined. As companies strive to navigate this new environment, traditional ABM is not enough. Enter ABM-i. Fueled by professional and personal insight, marketers can identify key prospects wherever they are and create more meaningful engagement through unified personal and professional identities. Learn how LiveRamp works with Data Axle to deliver an ABM-i approach that redefines B2B marketing.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Stacia Goddard, Data Axle

Emissary: Engaging Technology Buyers with Intelligence-Fueled ABM
Learn how technology buying has changed, straight from B2B buyers themselves. In this session, we will review recent research findings highlighting changes in the modern tech buying process, who buys, and why. Participants will learn how leading ABM functions are gaining an advantage in this new reality by leveraging account insights from Emissary’s human intelligence network to optimize engagement strategies and short-cut pre-sales motions.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Seleste Lunsford, Emissary

 

Fathom: Choosing Digital Partners with Millions at Stake
You have a clear directive. Now you need a digital partner to help set the path. With little time to waste and million-dollar budgets on the line, a misstep now has outsized ramifications. Todd Hovey, marketing leader at EZ Texting, found himself in this common situation. Todd’s path? From a first conversation to launching revenue-generating campaigns with our digital marketing experts in less than two weeks. Learn how Todd found his best partner so quickly.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Jim Kohl, Fathom

Hushly: Precision Demand Marketing through Account Focused Landing Pages
2020 shifted the corporate landscape even further into digital​ marketing and the vast majority of buying decisions are done digitally. Therefore, precision demand marketing is even more important today than any time in past. At Integrate personalized landing pages and account-focused landing pages play an important role in enabling our marketing team to deliver on the response to revenue goals. Come hear about how Integrate’s account-based and conversion-based landing pages from Hushly helped them drive double-digit conversion rates.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Danny McKeever, Integrate

Influitive: See Our Customer Advocacy Platform in Action
Learn how you can get referrals, references, reviews and feedback at scale.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Dan Cote, Influitive

INFUSEmedia: Leverage Your Competitors to Grow Market Share
In business, your win is someone else’s loss. In mature industries, with a finite number of opportunities, growth means taking market share from your rivals. This session will focus on the strategies that INFUSEmedia employs to keep its clients ahead of the game. Learn the steps that you can take to uncover the weaknesses in your competitors, and how to use that intelligence to win customers and revenue.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

April Weber, INFUSEmedia

inRiver: Digital Transformations at the Speed of Change
The pandemic has created a new frontier when it comes to selling, a strong digital presence is no longer a nice-to-have, it’s essential. Join us to see how inRiver’s Product Information Management (PIM) solution can help you to embrace your digital transformation in a fast, flexible way.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Skot Bayers, inRiver

LeadAngel: Close More Deals Using LeadAngel Lead Router
Time taken to respond to Leads matters. Studies show that 78% of customers buy from the first responder, and that a delay of 5 minutes decreases the chance of qualifying that lead by up to 80%. In complex sales organizations, lead routing often takes days. LeadAngel’s Lead Management solution routes leads in minutes based on Account Matching, various lead and account attributes, and many more customizable options. See LeadAngel in action.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Tucker Koch, LeadAngel

Looker: Get Value from your Data with Looker
Discover how quick and easy it can be to get value from your data with Looker. Looker is a Data Platform that makes it easy for everyone to find, explore and understand the data that drives your business. Join us as we walk through an overview of Looker and discuss what can be possible with your data.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Daniel Mintz, Chief Data Evangelist, Looker, part of Google Cloud

Lucid: Agile Development in Lucid Suite
What does it look like for a product team to collaborate, remotely and in-person, within the Lucid Suite? This demo shows users bringing Lucidchart documents into Lucidspark to iterate, Lucidspark’s Jira integration, and facilitating Agile workshops.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Emily Keator, Lucid

MarketingProfs: The Art of Defensible Positioning
If you’re having trouble differentiating, this session is for you. USC marketing professor and MarketingProfs CEO Allen Weiss removes the confusion of what positioning is (and what it isn’t), why it’s so important, and how to do it in a way that creates your unique, defensible position. You’ll learn how to choose your market, use benefits to game your position against the competition, and THE critical element needed for a defensible position.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Allen Weiss, MarketingProfs

Merkle: Predicting the Future of Identity Management in B2B
Identity is now a critical ingredient in delivering exceptional customer experiences. However, solving for identity across an ever-expanding ecosystem of digital touchpoints and connected devices while maintaining compliance has become increasingly difficult. Modern B2B marketers and business leaders are looking to new ways of staying engaged and providing personalized experiences that build deep and trusted relationships with their customers and prospects. In this session we will look at these emerging trends and the solutions required to prepare your organization for the future of Identity.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Adam Mincham, Merkle B2B

Qualtrics: Build Stronger, Profitable Client Relationships with CustomerXM
With the complexity and value of B2B accounts, delivering on customer expectations is essential. Success isn’t just the “sell.” It’s the entire customer journey experience. CustomerXM for Account Management helps improve revenue and retention, with the right action at the right time. In this demo, you’ll learn how CustomerXM for Account Management empowers sales and customer success teams by combining CRM customer profile data and client feedback in a single, aggregated view.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Scott Shapiro, Qualtrics

Quora: How to leverage Quora for B2B Marketing
B2B decision-makers are conducting research on Quora. Capture their attention with Quora Ads.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Kevin Luo, Quora

RollWorks: How RollWorks ABM Helps Marketers Confidently Grow Revenue
Learn how marketers from Snowflake, Enplug, and BetterCloud leverage the RollWorks account-based platform to grow revenue and achieve their goals. From an extensive account data foundation that powers multiple channels including best-in-class B2B advertising, RollWorks’ all-in-one platform helps you identify your target accounts, engage with them across multiple channels, and measure the effectiveness of your programs. Hear firsthand how an array of customers in all shapes and sizes have successfully used RollWorks to fuel their ABM programs.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Randi Barshack, RollWorks

Stensul: Bring Your Email Creation Process into the 21st Century
Email has been around for over two decades…yet many organizations still create them like it’s 1999. As a channel consistently driving 40x ROI, it’s time to find ways to increase agility and scale. How can a team be expected to respond to breaking news or put together an invite for a last-minute webinar if emails are being created like print collateral? Join stensul for a look at the latest tactics and trends you can employ.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Nicholas El-Khoury, Stensul

 

Terminus: An Overview of the Terminus Platform
Take a deep dive into the features and functionality of Terminus, the most complete ABM platform available for go-to-market teams. Find the right audiences, create relevant omnichannel messages, measure performance on key metrics, and keep marketing and sales aligned through the entire revenue journey – all in one place. Our solution overview will show you how Terminus offers the best data, channels, and analytics to power your revenue team.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Ben Ivers, Terminus

 

Uber for Business: Using Incentives to Drive Engagement
Listen in and learn how marketers are using incentives like meal delivery to drive engagement with their customers and prospects. During this brief overview, we’ll highlight customer use cases and a quick overview of the platform.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Angie Healy, Uber

Vidyard: How 3 Outbound Sellers Land and Expand Key Accounts with Personalized Video Emails
Earning the attention of key accounts can be a monumental task. But it becomes a lot easier when your outbound sellers are able to truly humanize their outreach, to make prospects smile and laugh, and to show – rather than just tell – exactly how they can help. Learn how top B2B sales and marketing teams are using personalized video messages to cut through the noise, connect on a personal level, and earn the right to the discovery call. See real examples of videos that work, and learn how to enable your own team to start sending videos of their own.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Tyler Lessard, Vidyard

Wrike: How Marketing Leaders Can Fuel Growth in 2021 and Beyond
How can marketing leaders continue to foster an environment where teams do their best work during the pandemic and post-pandemic world? Attend this session to learn how team unity and establishing a holistic approach set the stage for success and why it’s an ever-evolving process to the way we work together.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Saranya Babu, Wrike

B2B Summit North America · May 3 – 6 · Live Virtual Experience

Use discount code 5FORR4 to take advantage of our team discount!