Content Highlights
CX EMEA 2024 will bring immersive experiences that provide invaluable insights and actionable advice to drive better business results. During the event, we’ll give you guidance on how to grow your vision, improve your strategy, hone your skills and expand your community. We are excited to offer you:
- 20+ sessions aligned to your strategic priorities.
- Numerous session formats to meet your learning style including analyst presentations, panel discussions, fireside chats, roundtable discussions and more.
- Marketplace opportunities to help you find the right solution provider for your CX, marketing, and digital needs.
- Networking opportunities to help you expand your community, meet with Forrester analysts and connect with peers facing similar challenges.
Key Topics
- Customer analytics
- Consumer insights
- Brand marketing
- Organization structure and practices
- Emerging technology
- Employee experience
- Customer experiences and strategy
- Measurement
- Leadership
- Diversity & inclusion
Keynote Sessions
- How Empathy Unlocks Innovation
- How To Design and Develop Responsible Products
- Beyond Customer Lifetime Value
- Customer-Obsessed Enterprise Awards
- Sponsor Panel
Track Themes
Master CX: Scale, Adapt, Align
As the combination of Human + AI transforms experiences and work, CX teams must effectively scale, adapt, and align to business need to succeed. In this track, attendees will learn how to adapt their skills, prove the value of CX, and align across their organizations to create value for customers and drive business growth.
Deliver On The Digital Promise
It’s time for another digital revolution. In this track, attendees will explore new green digital products and services, understand how AI can transform experiences, and learn how to identify high-impact use cases for generative AI. Attendees will also learn how to align digital, marketing, CX, and tech teams and strategies for cohesive transformation.
Anticipate Market Disruption
Whether it is new Gen Z behaviors, corporate sustainability reporting, or the impact of fast emerging technologies, marketing, CX, and digital leaders must anticipate disruption. In this track, attendees will learn which changing dynamics and challenges really matter in the era of Human + AI.
Our Leadership Focus
Who they are: Chief Customer Officer; Chief Experience Officer; Chief Client Officer; EVP, SVP, and VP of Customer Experience; Director of Customer Experience; VP/Director of Customer Intelligence (CI)
Key Priorities:
- Establish, Fund, And Scale The CX Function
- Collect And Analyze Data For Customer Insights
- Embed Customer Insights Into The Business
- Design Experiences That Drive Loyalty
- Enable CX With Technology
- Measure CX Performance And Prove ROI
Who they are: Chief Marketing Officer; Chief Brand Officer; SVP Marketing & Communications; Regional/Divisional Head/(S)VP of Marketing
Key Priorities:
- Demonstrate The Business Value Of Marketing
- Earn Brand Devotion
- Champion The Customer
- Lead A High-Performing Team
- Modernize Marketing Capabilities
- Select And Optimize Partnerships Innovate Go-To-Market Approaches
Who they are: Head/VP/Director of Digital Strategy; Head/VP/Director of Digital Business; Head/VP/Director of Digital Products & Solutions; Head/VP/Director of Digital Channels; Head/VP/Director of Digital; Head/VP/Director of eCommerce; Head/VP/Director of Omnichannel
Key Priorities:
- Develop The Digital Strategy
- Grow The Digital Team
- Collect And Analyze Data For Customer Insights
- Power Your Business With Platforms And Partners
- Design And Develop Digital Products And Experiences
- Measure The Value Of Digital Products And Experiences
- Harness Emerging Technologies
CX Summit EMEA · June 24 – 26, 2024 · London & Digital
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