About the Forum

The CX SF 2019 Forum is Forrester’s flagship CX event, bringing together 600+ customer experience leaders from retail, financial services, media, healthcare, and more to discover, discuss, and shape today’s marketing landscape. At our CX Forum, you’ll learn how to deploy deep customer understanding to discover completely new business opportunities, expand customer relationships into new verticals, and explosively grow revenues.

The main program of CX SF 2019 Forum will take place Thursday, October 17 and Friday, October 18. Pre-Forum workshops and programs will occur Wednesday, October 16. All sessions will be held at:

San Francisco Marriott Marquis
780 Mission St.
San Francisco, CA 94103

Attendees are responsible for booking their own rooms at the San Francisco Marriott Marquis. Our Room Block is now closed. You can still book a room outside our room block at the San Francisco Marriott Marquis HERE, or mention “Forrester’s CX SF Forum” when you call (415) 896-1600.


An alternative hotel list can also be found HERE


We will endeavor to publish a program outline in early 2019, which clarify our content’s structure in terms of topics and timing. A final program will be published at least one month prior to the forum.

Visit our Sponsors tab above, send our sponsorship team an email at sponsorships@forrester.com, or call us at +1 (888) 343-6786, and a member of the team will get back to you as soon as possible.

We offer complimentary press passes for certain media outlets. Contact press@forrester.com to learn more.

Who Attends?

This Forum is relevant to people of all roles and titles who are responsible for the design and delivery of CX.

If you are responsible for, or are working on some of the following, you should attend:

  • Customer Experience Strategies
  • Customer Experience Management
  • Customer Experience Measurement and Analysis
  • Customer Understanding and Analysis
  • Customer Journey Mapping and Analytics
  • Customer Service and Support
  • CX and Brand
  • Customer Data Insights & Analytics
  • Design Thinking
  • Digital Experience
  • Experience Design (XD)
  • Innovation
  • User Experience Design
  • Data Security, Privacy & Trust
  • Personalization

But don’t stop there! Speak to one of our team members to find the best fit for you at our event. Email us at events@forrester.com or call us at +1 (888) 343-6786. A dedicated member of our team will learn more about what you are working on and point you in the right direction.


Forrester events are open to the public. Current Forrester clients may already have access to Forum tickets as part of their overall account relationship. If you are a Forrester client and you are not sure if you have access to a ticket, please email your dedicated account team or email us at events@forrester.com. If you have confirmed that you have an available ticket or service units that can be used, register online by selecting the option “I have a pre-purchased ticket or service units to use.” Your registration will be pending until you receive a confirmation email indicating your available event ticket or service units have been processed.

Click “Register” above. Select the “I need to purchase ticket(s)” option. You can purchase one ticket, or add additional attendees before you complete your registration profile(s) and enter payment information. All attendees will receive a unique confirmation email with a unique reference number.

Client Pricing: $2,350
Non-Client Pricing: $2,550
Government, Education, and Nonprofit: $2,250

Purchasing a ticket before our Super Early Bird deadlines can save you money — typically $500 up to 10 weeks in advance or $200 up to six weeks out. No code is required to qualify for the early rates. To view our full pricing menu and special promotions, please click here.

Yes, we offer a “4 for 3 Package.” When three colleagues from the same company register for an event at the same time, a fourth colleague may attend free of charge. This discount applies to credit card or check payments only. Group discounts cannot be combined with other offers, including Early Bird and sponsor rates. This promotion can be redeemed by using the promo code “4FORR3.”

Subsequent cancellation by any paying member of the team will result in a charge for the free attendee.

For other group sizes, send an inquiry to events@forrester.com listing the event, the number of people who want to attend, and mention any budgetary requirements. A dedicated event sales representative will be in contact within two business days.

Tickets for Forrester events tend to sell out in advance. Please don’t wait too long to purchase a ticket if you are sure you want to participate.

Tickets purchased for a specific event can be transferred to a colleague at any time prior to the event. To transfer your pass to a colleague, please click here. You’ll need to enter in the email address used at registration as well as your reference number, provided in your confirmation email. Or email events@forrester.com for help.

If written notice of cancellation is received by Forrester more than four weeks prior to the date of the event, Forrester will refund 100% of the registration fee. If written notice of cancellation is received more than two weeks prior, Forrester will refund 50% of the fee. Cancellations received by Forrester less than two weeks prior cannot be refunded. Please note: in the event of ticket cancellation, Forrester is not responsible for travel plans, hotel reservations, or any other costs incurred by or associated with your cancellation.

If you are unable to attend and want to transfer your ticket to a different Forrester event, please email events@forrester.com and inquire about which events the ticket may be valid for.

To view our event registration terms and conditions, please click here.

To view Forrester’s privacy policy, please click here.

Please send an email request to events@forrester.com to ask for the documentation. We require payment for your tickets before we send you an invitation.

Event App

Once you are on-site, everything you will need to know about the Forum lives in our mobile app. Download it from Google Play or the Apple App Store. Don’t want to download the app? Visit the desktop version!

Log in on your mobile device or your computer by using your email. You can use the app to connect with fellow attendees, set up onsite meetings with peers, schedule 1-On-1 Analyst meetings, and access presentations and new Forrester reports. For any given Forum, the app will be updated and ready to use approximately one week in advance.

Note: Only registered attendees can access the app.

Get it on Google Play