Agenda

Monday

Nov 4
  • 9:00 am – 5:30 pmForrester Leadership Boards Meetings

Tuesday

Nov 5
  • 7:30 am – 8:30 amRegistration and Breakfast
  • 8:30 am – 9:00 amWelcome & Opening Keynotes
  • 9:00 am – 10:15 amPart One: The Data & Analytics Leader. Re-invented
  • 10:15 am – 11:15 amCoffee & Networking
  • 11:15 am – 12:15 pmDeep Dives and Sponsor Presentations
  • 12:15 pm – 1:15 pmLunch and Networking
  • 1:15 pm – 3:00 pmDeep Dives and Sponsor Presentations
  • 3:00 pm – 3:45 pmCoffee & Networking
  • 3:45 pm – 5:15 pmPart Two: Shaping An Insights-Driven Culture
  • 5:15 pm – 6:30 pm Happy Hour Networking Reception

Wednesday

Nov 6
  • 8:00 am – 9:00 amRegistration and Breakfast
  • 9:00 am – 10:45 amPart Three: Reimagine Your Business with AI
  • 10:45 am – 11:45 amCoffee & Networking
  • 11:45 am – 12:45 pmDeep Dives and Sponsor Presentations
  • 12:45 pm – 1:45 pmLunch and Networking
  • 1:45 pm – 3:00 pmPart Four: The Data And Trust Paradox
  • 3:00 pm – 3:30 pmCoffee & Networking
  • 3:30 pm – 4:30 pmDeep Dive Presentations

Monday Nov 4

9:00 am – 5:00 pm

Forrester Leadership Boards Meetings

Join Forrester analysts and your peers at an intimate and exclusive gathering to explore the strategies that will transform your organization into an insights-driven business.

Featured sessions include:

  • Organizing for Insights featuring Cinny Little, Principal Analyst, Forrester
  • Advance Your Customer Privacy Proficiency featuring Fatemeh Khatibloo, VP & Principal Analyst, Forrester
  • Member Showcase featuring stories on organizational transformation from members in the retail and pharmaceutical industries

Leadership Board meetings are reserved for members only. If you’re not a member but want to learn more about attending, please reach out to your Forrester team or Jenna Wohead (jwohead@forrester.com) and visit our website here.

6:30 pm – 9:30 pm

Welcome Reception & Dinner Sponsored by Capgemini

The Evolving AI Paradigm: Changing the Belief System to Accelerate AI Consumption

In this exclusive invite-only session, you’ll learn the importance of shifting the mindset and belief system to drive real results from investing in AI and its downstream foundational data elements. We’ll talk about; · Why it’s critical for firms to think differently about AI and the foundational information to enable the insights that will have future business impact. · How firms are building unique data strategies for sourcing that information while considering impact on governance, bias and ethics. · The increased demand for third-party data and the emergence of new marketplaces to facilitate access. · What are some of the solutions to accelerating AI consumption

Join Forrester analysts Jennifer Belissent, Michele Goetz, and Capgemini for a pre-forum networking dinner and presentation.

Request to attend

Speakers:
Michele Goetz, Principal Analyst, Forrester
Jennifer Belissent, Ph.D., Principal Analyst, Forrester
Zhiwei Jang, VP and CEO of Insights & Data Global Business Line, Capgemini

Tuesday Nov 5

7:30 am – 8:20 am

Registration & Breakfast

Data Intelligence: Empowering the Citizen Analyst to Realize True Business Value 

As with any complex mission, the key to achieving your objectives is sound, actionable intelligence. In the case of empowering the citizen analyst, shared enterprise data assets must be made available to a broad set of data consumers in a governed way. In this keynote session, we’ll look at the key elements of successful and sustainable data intelligence through the lens of traditional intelligence practices. 

Speakers:
Danny Sandwell, Director, Product Marketing, erwin

Using Data to Align & Motivate Teams 

How do you use data to communicate business decisions in a complex, ever-changing environment? By connecting data to real business impact, Academy Sports + Outdoors is able to quantify each website-use case and prioritize where to focus team energies. Join this session to understand how they have evolved their data strategy to best align with business needs. 

Request to attend

Speakers:
Tony Beretini, Sr. Director, Product Management and User Experience, Academy Sports
Mario Ciabarra, Founder & CEO, Quantum Metric

Insight-Driven Innovation: How to Crack the CX Challenge 

Join us for an insightful breakfast session about all things Customer Experience. Our CX-perts will be joined by two digital leaders from Gap Inc. and GoPro, who will share with you the secrets behind their brands’ digital success. They will spill the beans on what keeps their digital teams up at night, how they go about creating memorable experiences and will be happy to answer all your CX-related questions.  

Request to attend

Speakers:
Kathy Ando, Head of Growth & Digital Commerce at PAX Labs, former Head of Direct to Consumer, GoPro
Rachel Frederick, Former, Director Digital Performance & Business Operation, Gap Inc.
Matt Elders, SVP America's, Contentsquare

8:30 am – 10:15 am

Part One: The Data & Analytics Leader. Re-invented

As data and analytics professionals, you have long been relegated to the back office. However lucky for you, that has come and gone. You’ve had an opportunity to dabble with cool new data and analytics technologies. But now you need to prove that they will accelerate your business even further. You must elevate your role to impact and influence strategic business decisions. Learn how data strategy and analytics leaders are becoming business leaders, helping their businesses reimagine themselves with data.

Sessions include:

From Insight To Inspiration

It’s high time you to take the reins and help guide your organization to success. This keynote will identify the areas where you can focus your efforts to become the change agents you were meant to be and provide you with best practices for getting there.

Speakers:
Brandon Purcell, Principal Analyst, Forrester

Become A Customer-Obsessed Leader

Speakers:
Shar VanBoskirk, VP, Principal Analyst, Forrester

Information Architecture and Analytics, Two Sides of the Same Coin

Information Architecture and Analytics have seemingly opposing primary goals. Information Architecture is primarily focused on risk management and compliance. Analytics is primarily focused on providing insights to drive revenue and reduce cost.  Historically, these programs have taken a top-down approach without consideration of the other’s goals. The outcomes of these programs, however, can facilitate greater successes in each if approached in an agile manner.  This session will focus on the benefits that a well-formed Information Architecture program and Analytics insights can yield when working in tandem and enabled by IBM’s Data and AI Portfolio. 

Speakers:
Candace McCabe, CIP, Solution Architect-Information Privacy and Governance, JB Hunt Transport Services
Brian Kordelski, Global Sales Leader, Data Fabrics, Prolifics

Leadership Panel – The Data And Analytics Leadership Journey

Being a data and analytics leader requires communication skills, tact, business domain knowledge, and a commanding grasp of the relevant technologies. Leaders Forrester speak with report wearing several hats during the course of a single day as they pursue their data and analytics strategy and manage increasing expectations for what that strategy can deliver. They also say there is no cookie-cutter formula for success – each organization has unique dynamics. How does one develop into a data and analytics leader given this ambiguous and evolving remit? How can leaders improve and refine their skills and tactics as they progress? In this session, a panel of successful data and analytics leaders relate how they reinvented themselves for this role, the key milestones in their leadership journey, and how they plan to approach the road ahead.

Speakers:
Jenna Wohead, Global Council Manager, Leadership Boards, Forrester
Kathryn Frederick, Chief Marketing Officer, Ticketmaster
Brian Knollenberg, VP, Digital Marketing & Analytics, BECU
Odmar Almeida-Filho, VP Global Big Data & Advanced Analytics, Amway

10:15 am – 11:15 am

Coffee & Networking Break

Sponsored by IBM

11:15 am – 12:15 pm

Deep Dives

In-depth exploration of key issues and challenges, led by Forrester analysts that will define new best practices for Data professionals. Choose from one of three tracks.

All Together Now

Data and analytics expertise of all kinds — from data wrangling to data science, analytics to AI — is getting tougher to find and retain.  Meanwhile, your customers’ expectations continuously accelerate, and firms must keep up by applying data to business outcomes at greater speed and scale.  Your business’ imperative? Nothing short of changing the way you work. That requires a 360° approach that focuses on the human skills that top firms develop and mediocre firms neglect and undervalue.  In this Deep Dive, Forrester will present research and lead a discussion with experts in two key areas of human skills:  data culture and innovation, and critical trends in data analytics talent.

Speakers:
Gabi Steele, Senior Data Visualization Engineer, WeWork
Gene Leganza, VP, Research Director, Forrester
Cinny Little, Principal Analyst, Forrester
Linda Burtch, Founder & Managing Director, Burtch Works
Leah Weiss, Senior Data Product Manager, WeWork

A Day In The Life

Even companies with sophisticated customer analytics practices in place often fail to deliver superior customer experiences, due to myopia and internal misalignment. The solution lies in a new customer insights paradigm: the next best experience (NBX). In this session, Brandon will explain the NBX approach for effectively combining analytics techniques as well as other research methods to deliver compelling context-rich experiences.

Speakers:
Brandon Purcell, Principal Analyst, Forrester

Here Comes The Sun

Enterprises are at the cusp of evolving into an Avatar Business. The business is animated by AI, and simultaneously moving and engaging between physical and digital spaces at the speed of insight. The future is an enterprise dynamically run on data and algorithms. We’ll unveil the Avatar Business and the implications for data, giving a vision and strategy to shape your data for tomorrow.

Speakers:
Michele Goetz, Principal Analyst, Forrester
Christopher B. Miller, Executive Vice President, North America Leader, Insights Driven Enterprise, Capgemini Invent
Abhijeet Bhandare, Chief Automation Officer, GE Power
Gareth White, Director of Product Management, Crunchyroll & VRV

Marketers are amassing mountains of rich quantitative and qualitative customer insights, yet many still struggle to turn those insights into powerful stories that attract and engage customers. At the same time, your customers and prospects are inundated with lackluster content and messages that fail the empathy test. It’s time to put your money (insights) where your mouth (messaging) is. 

Join Forrester’s Content Marketing consulting team members to learn: 

  • Why empathetic content is critical to engaging B2B buyers. 
  • How objective, insights-rich content moves the needle on buying decisions. 
  • How to tell simple, yet compelling stories rooted in business value and peer insights. 

Hosts:
Julia Fadzeyeva, Consultant, Forrester
Josh Blackborow, Consultant, Forrester

This session is invite-only, and RSVPs will be accepted on a first-come, first-served basis. 

Request to attend

Please email Annarose Shea at ashea@forrester.com if you have any questions.

12:15 pm – 1:15 pm

Networking Lunch

Succeeding with Analytics in the Cloud
What does it take to be successful with analytics in the cloud? Join us and learn the importance of paying only for what you use, accessing 100% of your data, enabling all users, and using a wide range of analytic functions including machine learning for business analysts.  

Request to attend

Speakers:
Brian Wood, Director of Cloud Marketing, Teradata
Imad Birouty, Director of Product Marketing, Teradata

1:15 pm – 2:15 pm

Deep Dives

In-depth exploration of key issues and challenges, led by Forrester analysts that will define new best practices for Data professionals. Choose from one of three tracks.

All Together Now

While the potential existential threat of artificial intelligence (AI) is well publicized, the threat of biased machine learning models is much more immediate. Organizations must learn how to identify and prevent harmful discrimination in their models, or they will suffer reputational, regulatory, and revenue consequences.  Attend this session to learn about how to bake fairness and ethics into your data, analytics and AI efforts.

Speakers:
Srividya Sridharan, VP, Research Director, Forrester
Cortnie Abercrombie, CEO and Founder, AI Truth
Aaina Agarwal, AI & Human Rights Consultant , formerly of the World Economic Forum
Sara Jordan, Chair, Center for Public Administration & Policy, Virgina Tech

A Day In The Life

Systems of insight is a key component in enabling businesses to become insights-driven – survive, compete and win in a highly complex global economy and against formidable competition based on insights derived from data. But how do you turn all of your enterprise data – structured and unstructured, internal and external – into actionable insights? In this session, we’ll invite top platforms in BI, text analytics, and search to demonstrate their capabilities live. 

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester
Virgil Dodson, Director of Developer Community and Product Marketing, OpenText
Neil Kanungo, Data Scientist, TIBCO

Here Comes The Sun

Operationalize Analytics to Drive Results
Translating complex Analytics and Insights into meaningful business impacts is both incredibly challenging and critically necessary. In this session, Michael Breed, VP Digital Innovation, will review three case studies from Brinker International, parent company of Chili’s Grill & Bar, exploring how analytics efforts that are tightly integrated with business systems can drive results.

Building Your Data Ecosystem
Data can be messy and disjointed, but the storytelling doesn’t have to be. Starbucks is investing in their data ecosystem by building a set of products to help tell more robust stories with data that lead to better action. During this session, Alexander Smith, Senior Manager of Data Science, will walk through selected products in this ecosystem that benefit the customer and drive decision making

Speakers:
Michael Breed, VP, Digital and Analytics, Brinker International
Alex Smith, Lead Manager, Data Science, Starbucks

2:30 pm – 3:00 pm

Solution Sessions

Learn about the latest technologies that will help you power your data initiatives.

In its accelerated journey to scale, Workday (a multibillion-dollar enterprise software company) aims to empower employees with clear, accurate, and fast answers to their business questions. Learn how Workday infused its data with business meaning and consistent understanding using data.world, cultivated internal data communities, and amplified business impact from enterprise data.

Speakers:
Anoop Lalla, Vice President of Enterprise Data and Analytics, Workday Inc
Matt Laessig, COO & Co-Founder, data.world

With emerging regulations like CCPA, every company will need to make their data supply chain a trusted asset— before it becomes a liability. Learn how analytics teams responsible for regulated data manage competing drivers: creating a compliant data foundation while fueling the tools delivering insights into the customer experience.

Speakers:
Ted Sfikas, Director of Solutions Consulting, Tealium

Despite the hype and enthusiasm currently surrounding AI, there are some particular challenges associated with embarking on an AI journey. You must define your use case, prep the data, build models, deploy them, and get your users to trust the output. At Salesforce, we partner with our customers to ensure that they are successful with AI and offer a set of best practices to do so. Join Phil Cooper, VP Product at Salesforce, in this session as he outlines these best practices and offers an example from Charlie Herrmann, Salesforce customer and Managing Director of College Forward, to show that AI success is a reality, not a myth. 

Speakers:
Phil Cooper, VP Product Go-to-Market, Einstein Analytics.
Charlie Herrmann, Managing Director of CoPilot, College Forward

3:00 pm – 3:45 pm

Coffee & Networking Break

Sponsored by Sisense

3:45 pm – 5:15 pm

Part Two: Shaping An Insights-Driven Culture

Insights-driven businesses are growing faster than your business and they are coming after your customers. They do this by systematically harnessing insights and taking immediate actions that improve outcomes everywhere in the firm. Being insights driven requires more than data, new tech, and data scientists – it needs a culture change that impacts everyone from the executive suite down to the data analyst. Learn how to shape your insights-driven culture.

Sessions include:

What We Talk About When We Talk About Data Culture 

Gabi and Leah will explain how WeWork uses data education and training to build data community. They’ll share how their data training program, Data Cult, grew from ad-hoc onboarding support to a global network of data evangelists, and some of the lessons they’ve learned along the way. 

Speakers:
Gabi Steele, Senior Data Visualization Engineer, WeWork
Leah Weiss, Senior Data Product Manager, WeWork

How ULTA is Effortlessly Building a Spatially-Saavy Culture

ULTA Beauty’s location intelligence lead, Ralph Torres, will discuss how the beauty retailer is using geospatial-centric market intelligence to provide fully automated analyses to its decision makers. Those analyses include market overviews and comparisons, retail comparisons, competitive summaries, and market analytics, all delivered in a highly visual spatial format.  Through this “zero-training” enterprise portal, executives, managers and analysts can easily access and collaborate on market initiatives – enabling a cross-functional strategic analysis system available throughout the organization.  The result is that all teams effortlessly participate in building a data-driven culture to best understand and serve the ULTA community. 

Speakers:
Ralph Torres, Data and Geography Systems Manager , Ulta Beauty
Cindy Elliott, Head of Commercial Industry Marketing; Global Go-To-Market Strategy - Manufacturing and Logistics, Esri

The Journey To Becoming A Customer Insights Center of Excellence

The customer data needed to drive business results usually lies hidden in different silos across an organization. Ticketmaster has begun breaking down those dividers to unite marketing research, UX studies, site analytics, ad tracking, A/B testing and competitive analyses under one umbrella. Together we are transforming the way that insights are gathered and shared to yield maximum value for our stakeholders. Our journey includes reorganizing departments, leveraging shared tools, collaborating on deliverables, and focusing on communication. This keynote will share that journey — successes, challenges, and what’s next — on the road to becoming a Customer Insights Center of Excellence.

Speakers:
Kathryn Campbell, Director of Research & Insights, Ticketmaster

5:15 pm – 6:30 pm

Happy Hour Networking Reception

7:00 pm – 9:30 pm

VIP Networking Dinners

Enjoy an evening out at one of Austin’s best restaurants for an invite-only reception and dinner. Join your peers from the forum along with executive experts from ActionIQ in an evening of thoughtful discussion, great food and drinks. ActionIQ can help determine if Customer Data Platforms are right for you, which CDPs are for real, and how to prepare your organization to achieve maximum ROI from a CDP investment.

Dinner will be held at Emmer & Rye. 

Request to attend

Speakers:
Ryan Greene, Head of Product Marketing, ActionIQ
James Meyers, Marketing Technology Strategist, ActionIQ

Join us for invite-only dinner and drinks hosted by Phil Cooper, Vice President of Product Go-to-Market for Salesforce Einstein Analytics. This will be a casual event where you’ll have the opportunity to join other executives who are in the early stages of implementing AI within their organizations. You’ll have the chance to learn best practices for getting started and for ensuring a successful journey with AI. 

Request to attend

Speakers:
Charlie Herrmann, Managing Director of CoPilot, College Forward
Phil Cooper, VP Product Go-to-Market, Einstein Analytics.

Wednesday Nov 6

8:00 am – 8:50 am

Registration & Breakfast

AI Analytics: How AI/ML Helps Companies Drive Autonomous Business Monitoring

Data is an asset. But far too many companies underutilize their data – and fail to capitalize on this competitive advantage. Learn how AI Analytics can help you derive value from the wealth of information constantly generated by your company. In this session, Patrick Welsh of Anodot, a pioneer in the AI Analytics space, explains how to use AI and Machine Learning to parse through vast amounts of data, identifying unexpected deviations and relationships that significantly impact business performance.    

Request to attend

Speakers:
Patrick Welsh, VP Americas, Anodot

How Data Management Is Driving Digital Transformation At HP

During this session, you will learn about the digital transformation journey at HP and how data management at scale helped to enable the transformation and robust digital experience. You will hear about industry trends driving transformation at HP and how data management and governance at scale is helping to meet challenges.

Request to attend

Speakers:
Chad McCord, Senior Manager, HP

9:00 am – 10:45 am

Part Three: Reimagine Your Business With AI

As data strategy and analytics leaders, you can already envision the impact of AI technologies on your roles. Your organization is looking to you to help them understand this opportunity and lead them through the next few years of AI-led transformation of business processes and customer experiences. Are you ready to help your company reimagine your business with AI? Learn about how AI and augmented intelligence will impact your role. 

Sessions include:

Imagining Your AI Plan For World Domination

Sorry Skynet, AI can’t design your AI-led strategy for taking over the world for you. Instead, it’s on you to figure out how to use artificial intelligence intelligently. How do you mastermind your organization’s AI transformation? Simple – think like a supervillain … in a good way.

Speakers:
Kjell Carlsson, Ph.D., Senior Analyst, Forrester

Fireside Chat with Procter & Gamble

Speakers:
Guy Peri, Chief Data & Analytics Officer, Procter & Gamble

Measuring What Matters Most – Actual Sales Conversions 

Learn how U.S. Bank and Acxiom partnered to develop a machine learning-based, multi-touch attribution solution.  The solution uses machine learning to measure offline and online data at the individual level, to determine the impact on actual sales conversions – new accounts opened – rather than just clicks or card applications, resulting in lowering the cost of acquisition.

Speakers:
Lynn Lanphier, Marketing Analytics Director, US Bank
Katie Hirschman, Associate Principal, Acxiom 

Futurology Panel: The AI Crystal Ball

You’ve been sold on this amazing new world of AI. You live in it already surrounded by AI of some form or other. Whether you are a skeptic, a believer or a pragmatist, the promise of AI brings new risks and opportunities for humanity, for you personally, for society or for your company. So what does the future of AI look like? Join Forrester’s leading AI experts Brandon Purcell, Kjell Carlsson, Michele Goetz, and Fatemeh Khatibloo to engage in a lively discussion on what to expect in this exciting future.

Speakers:
Brandon Purcell, Principal Analyst, Forrester
Fatemeh Khatibloo, VP, Principal Analyst, Forrester
Kjell Carlsson, Ph.D., Senior Analyst, Forrester
Michele Goetz, Principal Analyst, Forrester

10:45 am – 11:45 am

Coffee & Networking Break

Sponsored by DataRobot

11:45 am – 12:05 pm

People’s Choice!

The votes are in! Here are the top 3 topics that you’ve chosen to discuss. Keep in mind, sessions are first come first serve so make sure you get there early to reserve a seat!

As companies improve the ability to personalize customer experiences, customer choice sets necessarily narrow. How do we balance the desire to optimize customer interactions with freedom of choice?

Speakers:
Fatemeh Khatibloo, VP, Principal Analyst, Forrester

Best practices and common mistakes in sourcing external data and commercializing your own data.

Speakers:
Jennifer Belissent, Ph.D., Principal Analyst, Forrester

Which types of analytical capabilities should I build, and which should I buy?

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester

12:15 pm – 12:45 pm

Solution Sessions

Learn about the latest technologies that will help you power your data initiatives.

Bayer processes thousands of transactions where manual classification decisions were made locally with highly variable interpretative skills and experience. Their corporate analysts were able to take advantage of DataRobot to build a 2-tier prediction model that subsets (tier 1) and classifies key transaction types (tier 2). Without the benefit of data science resources, this team applied the DataRobot automation solution and saw prediction 1 sensitivity (TP/TP + FN) improve by more than 50% and saw a similar lift in prediction 2 ranked classification probability distributions. Upon completion of successful process validation pilots, this solution may be integrated within automated decision systems and user task queues. This solution appears to decrease review time from days to seconds; shifts valuable resources to priority target classes; improves decision quality; and, scales with the Bayer integration needs.  

Speakers:
Rajiv Shah, Data Scientist, DataRobot
Timothy Worley, Operations & Analytics Lead, Bayer

As a more than 100-year-old company, Zurich has a complex environment of modern and traditional technologies to navigate making it challenging to find the right data for the data science team at a speed that meets the needs of the business. 
 
Join Ming Yuan, Technical Director Cloud and Analytics at Zurich North America, to learn how his team leverages the Alation Data Catalog to put the right data into the hands of data scientists. With Alation, the data science team can meet the needs of business users and customers and drive new innovations in drastically reduced time. 

Speakers:
Ming Yuan, Technical Director of Cloud and Analytics, Zurich North America

Traditional segmentation is dead. But you’re probably still using outdated segmentation models. This won’t help build accurate personas, meaning you’re not reaching the right people. AI-driven insights reveal a real-time, holistic view of your customers, allowing you to communicate with them more effectively, and increase revenue and grow CLV. 

Speakers:
Ericka McCoy, Chief Marketing Officer, Resonate

12:45 pm – 1:45 pm

Networking Lunch

Kick Off Your Journey To Data Modernization And AI With A Data Platform

In this session, hear about IBM’s prescriptive approach to help clients get the most value out of their data and how using a data platform will accelerate your journey to AI. See how IBM Cloud Pak for Data provides an information architecture that’s ready for AI and is extensible to your data and AI needs. 

Request to attend

Speakers:
Hemanth Manda, Director, Platform Offerings, IBM Data and AI

Unify Data: Enhance Data-Driven Decisions and Performance Company-Wide

Whether your company’s enemy is siloed data, a cumbersome CRM, user engagement or lack of sales coordination, these detractors hurt your business. In this session, learn how TissueTech created an ecosystem of business apps to maximize regional sales performance, and discover how your organization can leverage actionable insights with Skuid.

Request to attend

Speakers:
Ian Vargas, Director Sales Systems (CRM), Customer Service & Business Process Automation and TissueTech, Skuid

1:45 pm – 3:00 pm

Part Four: The Data And Trust Paradox

There is an erosion of trust in data and analytics. Why? Sometimes models deliver spurious results. And other times business stakeholders don’t believe analyses that challenge the status quo. Meanwhile, customer trust in companies as stewards of their data is eroding. Learn how data strategy and analytics leaders can help mend the trust fissures before it’s too late.

Sessions include:

Decentralized Identity: Bringing Trust To The Digital Ecosystem

In the physical world, identity is pretty easy for most of the planet’s seven billion people: we have government IDs, school IDs, and bank accounts to prove who we are, what we know, and what we have. The digital world has no such thing, and as the line between our physical and digital lives disappears, that’s going to be a problem. In this session, Fatemeh will introduce the idea of DDiDs, and explain how the ecosystem is evolving to support a variety of use cases, from high-assurance financial to medium-assurance certifications. While we’re at the early stages of decentralized digital identity today, every organization should be thinking about the role it will be able to play in the next three to five years, or risk being disrupted by others who do.

Speakers:
Fatemeh Khatibloo, VP, Principal Analyst, Forrester

Innovating the Customer Experience

With a data mindset and the right customer intelligence, you can exceed industry benchmarks and elevate your brand to digital leader status. From fixing UX issues fast to uncovering hidden business opportunities and adopting a data-led business model, we’ll be discussing real-life use cases with two of our clients, Gap Inc. and GoPro. 

Speakers:
Lucie Buisson, VP of Product, Contentsquare
Kathy Ando, Head of Growth & Digital Commerce at PAX Labs, former Head of Direct to Consumer, GoPro
Rachel Frederick, Former, Director Digital Performance & Business Operation, Gap Inc.

Visible Beats Invisible: Rethinking Uncertainty

For data work, uncertainty is a fact of life. How we think about it, manage it, and address it, is key to finding success and driving value for our businesses. Let’s explore the kinds of uncertainty we face and identify solutions for each particular type we find in the wild.

Speakers:
Simon Ouderkirk, Director of Data and Analytics, WordPress.com

3:00 pm – 3:30 pm

Coffee & Networking Break

3:30 pm – 4:30 pm

Deep Dives

In-depth exploration of key issues and challenges, led by Forrester analysts that will define new best practices for Data professionals. Choose from one of two tracks.

A Day In The Life

We are in a golden age of tools for scaling advanced analytics and machine learning across the organization. Come find out how enterprises are using platforms with automated machine learning, easy-to-use interfaces, AI APIs, collaboration tools, and ML ops capabilities to empower ever more users and operationalize predictive models better and faster.

Speakers:
Kjell Carlsson, Ph.D., Senior Analyst, Forrester

Here Comes The Sun

Information strategies are transitioning from analytics only support to powering real-time intelligent experiences. Increasingly, enterprises are turning to Artificial Intelligence to be the brain inside those experiences. This is having a major impact on what information platforms are required to support as they are linked to services at the edge and beyond.  This session will focus on the new principles and architectural components that are now living at the intersection of knowledge, intelligence and digital experience and automation – the Artificial Intelligence Information System. 

Speakers:
Michele Goetz, Principal Analyst, Forrester
Anu Krishnan, Chief Data Officer, Enterprise IT, Shell
Shail Jain, Data Business Group Leader, Accenture
Satyajit Deshpande, VP Big Data & Advanced Analytics, American Express
Chad McCord, Senior Manager, HP