Agenda

Tuesday

Oct 13
  • 12:00 pm – 5:00 pm Power Tuesday
  • 12:30 pm – 12:50 pm Attendee Orientation Session
  • 1:15 pm – 2:00 pm Workshop: The Five-Step Playbook For Data Storytelling That Drives Actions
  • 2:05 pm – 2:35 pm Fireside Chat: Transforming Operations With AI at BT
  • 2:40 pm – 3:10 pm The Equity Equation: Drive Innovation with Inclusive Culture
  • 3:15 pm – 3:45 pm CX Certification Live – Session 1! Use Journey Mapping To Drive Outside-In CX Metrics
  • 3:45 pm – 4:15 pm CX Certification Live – Session 2! Use Journey Mapping To Drive Outside-In CX Metrics

Wednesday

Oct 14
  • 10:00 am – 10:15 am Welcome & Opening Remarks
  • 10:20 am – 10:50 am Catalyze Impact With The Right Insight Elements
  • 10:50 am – 11:00 am Marketplace Energizer
  • 11:00 am – 11:20 am Breakout Sessions
  • 11:25 am – 11:45 am Sponsor Case Studies
  • 11:50 am – 12:20 pm The Future Of Data Is Now
  • 12:25 pm – 12:45 pm Breakout Sessions
  • 12:45 pm – 1:10 pm Marketplace
  • 1:10 pm – 1:30 pm Sponsor Case Studies
  • 1:35 pm – 1:55 pm Breakout Sessions
  • 2:00 pm – 2:20 pm Sponsor Case Studies
  • 2:20 pm – 2:45 pm Marketplace Energizer
  • 2:45 pm – 3:15 pm Special Musical Guest: Michael McDonald
  • 3:15 pm – 3:15 pm Close of Day 1
  • 3:30 pm – 5:30 pm 1-On-1 Analyst Sessions With Attendees

Thursday

Oct 15
  • 8:00 am – 10:00 am 1-On-1 Analyst Sessions With Attendees
  • 10:00 am – 10:30 am Reinvent The Future Of Work
  • 10:35 am – 11:15 am Panel: The New Normal For Data And Insights Leaders
  • 11:15 am – 11:30 am Marketplace Energizer
  • 11:30 am – 11:50 am Breakout Sessions
  • 11:55 am – 12:15 pm Sponsor Case Studies
  • 12:20 pm – 12:40 pm Breakout Sessions
  • 12:45 pm – 1:05 pm Sponsor Case Studies
  • 1:10 pm – 1:40 pm Creating A Global Data Culture: A Fireside Chat With Harinder Singh, Global Director of Data For “The World’s Largest Brewer”
  • 1:40 pm – 2:00 pm Marketplace
  • 2:00 pm – 2:20 pm Breakout Sessions
  • 2:20 pm – 2:40 pm Marketplace Energizer
  • 2:40 pm – 3:05 pm World-Changing AI Technologies That You’ve Never Heard Of
  • 3:10 pm – 3:35 pm Data Literacy: The One Thing You Can’t Get Enough Of
  • 3:35 pm – 3:35 pm Day Close

Tuesday Oct 13

12:00 pm – 5:00 pm

Power Tuesday

Join your colleagues, Forrester Analysts and other thought leaders for exclusive content prior to the official opening!  This is also the perfect time to build your personal agenda for the following days and familiarize yourself with the features of the platform.  Don’t miss this opportunity to optimize your conference experience!

12:30 pm – 12:50 pm

Attendee Orientation Session

Join Bridget O’Malley, Senior Program Manager, Forrester Events for this must-attend orientation session. Bridget will take you on a tour of the Platform as well as share planning and engagement tips to help you get the most out of the next two days!

1:15 pm – 2:00 pm

Workshop: The Five-Step Playbook For Data Storytelling That Drives Actions

Don’t you want to see more of your work drive decision-making? Are you tired of spinning your wheels, generating insights, yet not having anything to show for it? Storytelling is your most important tool in driving action from data. Whether driving business decisions, getting budgets approved, or proposing an organizational change, developing this skill is crucial, irrespective of your role. This workshop helps you walk away with a clear playbook for data storytelling that works. 

Speakers:
Cinny Little, Principal Analyst, Forrester

2:05 pm – 2:35 pm

Fireside Chat: Transforming Operations With AI at BT

In this fireside chat, Gilbert Owusu, Head of Operational Transformation Technologies at BT, will chat with Forrester Principal Analyst Brandon Purcell about his team’s journey to adopt and implement AI at the UK’s largest provider of fixed-line, broadband and mobile services.

Speakers:
Brandon Purcell, Principal Analyst, Forrester
Dr. Gilbert Owusu, Head of Service & Operational Transformation Research, BT

2:40 pm – 3:10 pm

The Equity Equation: Drive Innovation with Inclusive Culture

Every organization has a culture, and if you don’t create it intentionally, you can be sure that it will evolve organically. We know that diverse teams create more innovation, and drive better customer experience, but without inclusive culture, companies fail to unlock that opportunity. Great culture powers performance, enables engagement, and inspires innovation. Join us in this session to learn how to unleash the potential of your talent through inclusive culture.

Speakers:
Katy Tynan, Principal Analyst, Forrester

3:15 pm – 3:45 pm

CX Certification Live – Session 1! Use Journey Mapping To Drive Outside-In CX Metrics

Engage in facilitated video lessons sampled from our core CX Certification: CX Foundations. Watch as Forrester Vice President and Principal Maxie Schmidt-Subramanian explains the importance of establishing a CX measurement program, and introduces the seven steps of a disciplined progression to motivate stakeholders . Continue on to Forrester’s dynamic learning experience platform for hands-on exercises that make it easy to apply these lessons in your own context.

Speakers:
Maxie Schmidt, Principal Analyst, Forrester
Vikram Sehgal, VP, Research Director, Forrester

3:45 pm – 4:15 pm

CX Certification Live – Session 2! Use Journey Mapping To Drive Outside-In CX Metrics

Understand the seven steps to establish your measurement program, including how to set future targets, identify quick wins, and tools and processes to share CX measurement insights with video lessons from CX Certification analyst-instructor Maxie Schmidt-Subramanian. Continue on to Forrester’s learning experience platform for access to exclusive case studies, a hands-on exercise, and the opportunity to exchange lessons learned with your peers.

Speakers:
Maxie Schmidt, Principal Analyst, Forrester
Vikram Sehgal, VP, Research Director, Forrester

Wednesday Oct 14

10:00 am – 10:15 am

Welcome & Opening Remarks

Speakers:
Srividya Sridharan, VP, Research Director, Forrester

10:20 am – 10:50 am

Catalyze Impact With The Right Insight Elements

Data strategy and analytics professionals liberally use the term “insights, but what exactly do they mean? The truth is, not all insights are created equal, and the key to delivering business value relies on producing the right combination of insights. This keynote unveils Forrester’s Periodic Table of Insights, a framework that categorizes different types of insights so companies can prioritize analytical efforts for maximum impact.

Speakers:
Brandon Purcell, Principal Analyst, Forrester

10:50 am – 11:00 am

Marketplace Energizer

11:00 am – 11:20 am

Breakout Sessions

In-depth sessions led by Forrester analysts. Attendees will have the choice to attend one of the following:

Drive Your Digital Business With Data
A Data-Sharing Ecosystem: More Than The Sum Of Its Parts

The interest in external data has exploded in recent years, and the pandemic will further accelerate demand as companies seek new sources of insights into rapidly changing customer behavior. This session addresses opportunities for data sharing  both externally and internally across business units (not to be taken as a given)  and explores best practices from a cross-industry selection of datasharing ecosystems.

Speakers:
Jennifer Belissent, Ph.D., Principal Analyst, Forrester

READ MORE +READ LESS -
Amplify Intelligence With AI And Analytics
Operationalize AI With ModelOps: Five Capabilities Every AI Team Needs

Model operations (ModelOps) is a rapid, repeatable process that deploys and operationalizes hundreds of AIbased applications. Also known as machine learning operations (MLOps), ModelOps comprises tools, technologies, and practices that enable organizations to deploy, monitor, and govern machine learning and other types of analytical models in production applications. This session reveals how to leverage ModelOps to overcome the key challenges enterprises face in implementing AI at scale.

Speakers:
Mike Gualtieri, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
Deepen Customer Relationships With Smarter Insights
Understanding The Voice Of The Customer: Text And Speech

Enterprises struggle to achieve a holistic, unified, and actionable view of customer experience. This is due to an overreliance on surveys, lack of focus on other customer data — such as phone calls, chats, emails, and social networks — and outdated technology usageThis session identifies the best practices (strategy, people, process, data, technology  modern AIbased speech and text analytics) to improve customer experience processes and deliver tangible business outcomes.

Speakers:
Faith Adams, Senior Analyst, Forrester
Boris Evelson, Vice President, Principal Analyst, Forrester

READ MORE +READ LESS -
11:25 am – 11:45 am

Sponsor Case Studies

Hear from industry peers on their experiences working with providers on their services and solutions.

Featuring Acxiom, Domo, Dun & Bradstreet, Formation, and Teradata

Acxiom: How Southwest Airlines Took Loyalty to the Next Level

Loyalty programs have long been embedded in the business models of many companies. While the basic principle of exchanging perks for loyalty is easily understood, the financial impact can be difficult to calculate. Learn how Southwest Airlines and Acxiom partnered together to solve this issue for the Companion Pass program.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Lawrence Hsu, VP Data Analytics, Acxiom
Vijay Wadhwa, Sr. Manager, Data Science, Southwest Airlines

Dun & Bradstreet: Data Governance by Design with IBM

Join Dun & Bradstreet and Daniel Benoit, IBM Leader & Executive Consultant for Data Lake Governance and 3rd Party Data Acquisition, to learn how IBM structures the fundamentals of their enterprise data governance program. In this session, we will review the importance of harnessing data as a corporate asset, putting people at the center of your data equation, and how building multiple 360 views across your enterprise fuels efficiency and growth.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Daniel Benoit, Leader & Executive Consultant, IBM
Nipul Chokshi, Vice President of Global Marketing, Dun & Bradstreet

Formation: Starbucks: Leveraging the Power of Personal Offers for Growth

Starbucks Corporation had an ambitious goal: to become the most personalized brand in the world. They did it by using Formation’s offer automation platform to deliver millions of individualized offers rewards members. By leveraging Formation’s artificial intelligence and machine learning solution, Starbucks increased their personalized marketing sales lift by 3X, reduced offer development and launch by 10X, and increased offer variations by 100,000X. Learn how Starbucks achieved these results by partnering with Formation.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Ryan Hickner, Co-Founder & Design Director, Formation

Teradata: Saudi Telecom Company (stc): Beyond Generic Principles of Digital Transformation

Analytics have played a key role throughout stc’s digital transformation. Deep customer insights have transformed the company’s approach from product-centricity to customer-centricity. Highlights include data mining and machine learning techniques, behavioral segmentation, nPath analysis, DPI-based lifestyle segmentation, household based on social network analysis, customer journey analytics, and sentiment analysis. Learn how these key initiatives monetized data, through specialized programs like contextual marketing, high value program, NBE (Next Best Engagement) and Smart Date Life.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Luca Decarli, General Manager , STC

Domo: Building a Data Driven Culture to Help Power Retail Media Insights

Citrus Ad is a live data marketplace for retailers that puts rich insights into the hands of the advertiser and well governed BI into the hands of the business user.

 

Adam Skinner, CTO at Citrus Ad will share how he challenged the norm to deliver modern, collaborative data capabilities throughout the company. Find out what it took to develop the technology and build the culture. He’ll share their journey and lessons learned along the way.

You’ll learn how to: create a culture of curiosity and confidence around data driven decision making, rapidly enable and scale a secure and governed self-service BI offering, integrate and manage a complex data ecosystem, extend the value of data to customers, suppliers, partners and beyond.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Adam Skinner, CTO, Citrus Ad

11:50 am – 12:20 pm

The Future Of Data Is Now

Imagine being able to launch a new business ecosystem in less than a year, release a new technology solution to market in weeks, or redesign your marketplace and supply chain in days. Sound unattainable? Think again — it is possible. This keynote presents case studies, guides your transformation, and brings you into the future of data.

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester

12:25 pm – 12:45 pm

Breakout Sessions

In-depth sessions led by Forrester analysts. Attendees will have the choice to attend one of the following:

Drive Your Digital Business With Data
Top Trends And Emerging Technologies In Data Management

New and emerging technologies in data management  such as translytical data platforms, data pipelining, data fabrics, cloud data warehouses, the evolution of data lakes, knowledge graphs, and distributed platforms  are enabling organizations to support the next generation of insights, real-time analytics, customer intelligence, and other emerging use cases. This session looks at the top trends and offers insight into how organizations should go about leveraging new technologies to support their data management strategy.

Speakers:
Noel Yuhanna, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
Amplify Intelligence With AI And Analytics
Practice What You Preach With Responsible AI

The proliferation of AI represents a significant business opportunity, but it also introduces new risks. Unlike other technologies, AI can learn biases inherent in data and perpetuate those biases with a veneer of objectivity. Now more than ever, companies need clearly articulated corporate values and a means of enforcing them in AIbased applications. This session focuses on best practices for responsible AI adoption.

Speakers:
Brandon Purcell, Principal Analyst, Forrester

READ MORE +READ LESS -
Deepen Customer Relationships With Smarter Insights
How To Measure Value For Customers, Not Just Value Of Customers

Organizations measure value of customers but struggle to measure whether their customers get value across four dimensions: functional, experiential, symbolic, and economic. That’s because they misunderstand which value drivers matter and use flawed proxies. What’s more, they struggle to bring together data from different parts of the organization that’s collected at different cadences, using different tools. This session teaches you how to overcome these challenges and measure true value for customers.

Speakers:
Maxie Schmidt, Principal Analyst, Forrester

READ MORE +READ LESS -
12:45 pm – 1:10 pm

Marketplace

1:10 pm – 1:30 pm

Sponsor Case Studies

Hear from industry peers on their experiences working with providers on their services and solutions.

Featuring Ataccama, Capgemini, Denodo, Esri, and Kinesso

Ataccama: Redefining Data Use in Real Estate with Realogy

Realogy, the largest residential real estate company in the United States, has access to a massive amount of high quality data that is used to power Realogy’s product offerings, including its new CRM and lead management tools. Learn how Realogy was able to produce mastered data for our real estate agents, staff, offices, and many brands and business units in less than one year thanks to the help of Ataccama’s Master Data Management solution.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Brian Betz, Sr. Director, Data Product, Realogy
Kiran Nimashakavi, Senior Director of Engineering, Realogy
Afshin Lotfi, Executive Vice President of Global Sales, Ataccama

Capgemini: Lessons from “digital giants”. How to extract maximum ROI from Data/AI initiatives

You will hear how three of your peers have approached Data/AI programs to optimize short term gains and significantly lower time to value, even in a disruptive environment. How they have taken action to get data costs down, data quality up, and increase the % of budget/effort towards the value-added BI/AI side of the equation. Finally, how to get to the “North Star” self-funding of data/AI programs stage.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Melanie Brown, Principal | Energy and Utilities Lead, PhD Capgemini Insights & Data
Jerry Kurtz, Executive Vice President, Capgemini Insights & Data
Goutham Belliappa, VP | TMT Leads, Capgemini Insights & Data

Denodo: Logitech: Our journey to achieving near real-time Customer 360 view

Attend this session to understand how Logitech leverages next generation high velocity solution architecture to deal with volume and variety in data thus enabling real-time Customer 360 view. It will provide a thought process for transitioning to cloud and creating a logical data fabric layer to cater to VoC for marketing and engineering insight using advanced analytics, ML and AI.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Avinash Deshpande, Head of Architecture / Director, Data Analytics, ML and AI , Logitech

Esri: Location Intelligence Helps Build Purpose and Profit in the Bottom Line

The resurgence of corporate social responsibility has led to demand for a new kind of analyst, one able to use location intelligence to advance business aims in a way that complements the natural world. Digitalization manager, Claudia Blagu, employs predictive analytics and spatial understanding to support business growth at Ingka Investments while practicing sustainable forestry and matching customer needs, guiding decisions when and where to harvest resources while protecting high-conservation areas and natural regeneration practices.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Claudia Blagu, Digital Project Leader, Ingka Investments, Romania
Cindy Elliott, Head of Commercial Industry Marketing, Esri

Kinesso: How Machine Learning is Bolstering Brand Efforts During a Global Pandemic

Covid-19 has caused everyday life to take a dramatic turn, radically changing consumers interests and needs. Demand Recovery Forecaster is an application created by Kinesso and UM that uses machine learning to predict when and how consumer demand will recover/relapse. This session will dive into how brands are leveraging the Demand Recovery Forecaster solution to react to dynamic market changes in a nimble and efficient way.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

 

Speakers:
Huw Griffiths, Chief Product Officer, UM
Michael Heberle, EVP, Global Chief Marketing Scientist, Kinesso

1:35 pm – 1:55 pm

Breakout Sessions

In-depth sessions led by Forrester analysts. Attendees will have the choice to attend one of the following:

Drive Your Digital Business With Data
Innovate Experiences With Location Intelligence

Leading digital disruptors are ramping up their use of location for digitally engagement and customer experience delivery. With locational information they excel at the understanding customer within a spatial sense to provide contextually sensitive experiences – at scales never before seen. Join this discussion to learn about the urgency to invest in location intelligence, how leading firms are doing it, and what you must do to adopt and mature your location intelligence practice.

Speakers:
James McCormick, Principal Analyst, Forrester

READ MORE +READ LESS -
Amplify Intelligence With AI And Analytics
Boost Post-Pandemic Supply Chain Resilience Using Analytics And AI

Lagging indicators are just that  lagging. This session examines the ways in which organizations exploit analytics and AIbased leading indicators to respond to the pandemic, to reorganize for postpandemic scenarios, and to boost digital supply chain effectiveness, adaptability, and resilience. Youll learn how to balance the just-in-time key performance indicators that drive cost efficiencies for your customer with justincase key risk indicators that guarantee the continuity of supply chain value.

Speakers:
George Lawrie, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
Deepen Customer Relationships With Smarter Insights
Combine Design Research And Analytics For Richer Customer Understanding

Many organizations treat analytics and design research as two separate entities, but some are achieving a more holistic understanding of the customer and improving business outcomes by combining the two. This session explains how to combine these capabilities in five different ways to achieve greater impact for your customers and your business.

Speakers:
Kelly Price, Senior Analyst, Forrester
Brandon Purcell, Principal Analyst, Forrester

READ MORE +READ LESS -
2:00 pm – 2:20 pm

Sponsor Case Studies

Hear from industry peers on their experiences working with providers on their services and solutions.

Featuring Data.world, DataRobot, Metric Insights, Molecula, and Reltio

data.world: How one massively distributed company accelerates data work during COVID-19

What happens when an enterprise with 100,000+ employees supporting dozens of agencies across six continents suddenly has to adjust its client service during a global pandemic? Learn how WPP is adapting its data practices to make it easier for everyone to find, collaborate on, and share research and insights. This new agile approach– backed by an enterprise data catalog– helps the company and its myriad sub-brands address new challenges more efficiently and effectively.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Vipul Parmar, Global Head of Data Management, WPP

DataRobot: Unraveling AIs Biggest Mystery: The Journey to Finally Getting Value from AI

While you have hired top-notch data scientists to build models & invested in data science tools, your AI projects still may not be getting off the ground. MLOps solves this challenge by bridging the gap between data & IT Ops teams, providing the capabilities that both teams need to work together to deploy, monitor, manage, and govern machine learning models in production. In this presentation, we provide insights into what MLOps is & how any organization can adopt it to finally derive value from machine learning projects.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Sivan Metzger, Managing Director, MLOps & Governance, DataRobot

Metric Insights: The Universal BI Portal: The Missing Ingredient to Your BI Strategy

Metric Insights shows how a universal BI portal provides business users with one place to go to get relevant reports and metrics and arrange to support their personal and team-based workflows. Better yet, the portal collects information about BI tool and report usage, providing administrators an administrative console to manage an enterprise BI environment more efficiently and effectively.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Marius Moscovici, CEO, Metric Insights
Mike Smitheman, VP of Sales & Marketing , Metric Insights

Molecula: How to Maximize Value For Your Customers With Up-To-The-Second User Data

Make data your competitive advantage by tailoring the digital banking experience. Q2 and Molecula have adopted a novel approach to presenting highly relevant content in real-time and across multiple channels. This unprecedented access, analysis and visualization of user data enables financial institutions to strategically target customers wherever and whenever. Learn about how Q2 uses Molecula’s technology to access and continuously analyze massive distributed data in real-time to create custom campaigns, conversations, and offers based on specific user behaviors versus demographics and outdated data; financial institutions can now build better engagement and increase adoption.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Adam Blue, Chief Technology Officer, Q2
Mimi Spier, Chief Strategy & Marketing Officer, Molecula

Reltio: Fulton Bank: Powering Omnichannel Connected Customer Experiences

Forbes recognizes Fulton Bank as one of the “World’s Best Banks.” Their digital transformation is focused on delivering a community bank experience in a digital world.

Gotham Pasupuleti, VP, Customer Data Delivery, will share how Fulton’s data strategy enables them to operate as a unified bank, enhance relationships, operationalize intelligence, and power omnichannel connected customer experiences.

Learn about the Fulton Data Marketplace Connected Customer initiative, including: Business Requirements, Data Platform Requirements, Enterprise Architecture, and KPIs.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Gotham Pasupuleti, Vice President, Customer Data Delivery, Fulton Bank
Jakki Geiger, CMO, Reltio

2:20 pm – 2:45 pm

Marketplace Energizer

2:45 pm – 3:15 pm

Special Musical Guest: Michael McDonald

Five-time Grammy winner and 2020 Rock and Roll Hall of Fame inductee Michael McDonald will perform for our Data Strategy & Insights audience!

3:15 pm – 3:15 pm

Close of Day 1

3:30 pm – 5:30 pm

1-On-1 Analyst Sessions With Attendees

This is the perfect opportunity to get personalized advice about a current or planned initiative in a private conversation with a Forrester analyst. Bookings open October 7th.

Thursday Oct 15

8:00 am – 10:00 am

1-On-1 Analyst Sessions With Attendees

This is the perfect opportunity to get personalized advice about a current or planned initiative in a private conversation with a Forrester analyst. Bookings open October 7th.
10:00 am – 10:30 am

Reinvent The Future Of Work

Data and analytics supports many business functions across the enterprise. But applying better data, analytics, AI, and automation to redefine the future of work and the employee experience requires more embeddedness, responsiveness, and innovation, especially as firms build resiliency. The future of work is happening now, and data and analytics fuels the intelligence behind this transformation. This keynote teaches you how to help your organization reinvent the future of work.

Speakers:
J.P. Gownder, VP, Principal Analyst, Forrester

10:35 am – 11:15 am

Panel: The New Normal For Data And Insights Leaders

This year, organizations scrambled to use data and analytics to understand and manage the impact of the pandemic on business processes, customers, and employees. How has this changed approaches to data management and analytics? Did it accelerate changes that leaders wanted to make anyway, or did it pave the way to a new normal? This discussion features a panel of industry leaders who reveal how they plan to navigate this new normal in their roles.

Speakers:
Gene Leganza, Vice President, Research Director, Forrester
JoAnn Stonier, Chief Data Officer, Mastercard
Chris Turpin, Chief Enterprise Architect, North Carolina Department of Health and Human Services

11:15 am – 11:30 am

Marketplace Energizer

11:30 am – 11:50 am

Breakout Sessions

In-depth sessions led by Forrester analysts. Attendees will have the choice to attend one of the following:

Drive Your Digital Business With Data
(How To Stop) Beating Your Head Against The Data Wall

Data strategy is important and has been for a long time. Why, then, do so many CIOs feel like theyre beating their head against a wall when it comes to strategy execution? This CIO-level session will answer this question and provide recommendations on how to sharpen your data strategy in the unstable new normal of the 2020s and execute that strategy despite immense headwinds.

Speakers:
Brian Hopkins, VP, Principal Analyst, Forrester

READ MORE +READ LESS -
Amplify Intelligence With AI And Analytics
Democratize Enterprise Machine Learning With AutoML

Youll never have enough data scientists. Exploiting the power of AI requires you to democratize the ability to develop machine learning (ML) models, build AI applications, and empower all users with ML-enabled tools to rapidly extract business insights. This session covers the automated machine learning (AutoML) tools and technologies that make this possible and explains why theyre more important for enterprises than ever before

Speakers:
Kjell Carlsson, Ph.D., Principal Analyst, Forrester

READ MORE +READ LESS -
Deepen Customer Relationships With Smarter Insights
A Great Employee Experience Isn’t What Everyone Thinks It Is

In our research, we find that great employee experience (EX) has significant downstream effects for CX, but conventional wisdom about what makes for great EX is wrong. Moreover, great EX for your data scientists and data analysts will be different than great EX for other roles. In this session, we will share  counterintuitive insights about how to create great EX where employees choose to bring their best selves to work for your customers, especially now during this time of change.  

Speakers:
David Johnson, Principal Analyst, Forrester

READ MORE +READ LESS -
11:55 am – 12:15 pm

Sponsor Case Studies

Hear from industry peers on their experiences working with providers on their services and solutions.

Featuring Domo, Dun & Bradstreet, Resonate, SAS Institute, and Teradata

Domo: How DHL leverages data as a value differentiator

When the people of the world took to their homes to prevent the spread of COVID, the team at DHL stepped up to a new level of service to serve them. There’s never been a higher demand or greater need for shipping and logistics. In fact, DHL forecasts their data will grow around 1000% in the next 5 years.

In this session, you’ll hear from the data team at DHL to learn how they built a system that not only supports their internal consumption but also enables the sharing of information and data with their customers. Find out how they moved to the cloud and changed their data culture to handle a rapidly growing need to enable rapid speed and agility throughout their global transportation network.

You’ll learn how they: gained control of their complex data ecosystem, provide an improved data experience for their diverse set of users, extend the value of data to their customers, suppliers, partners and beyond, built advanced data products to support data driven decision making, advanced their data culture, improving service and quality

Speakers:
Jasmine Miller, Data Engineer , DHL Global Forwarding
Carlos Palacios, Sr. Manager, Data Operations and , DHL

Dun & Bradstreet: How Juniper Simplified Customer Data to Accelerate Business Impact

Join Dun & Bradstreet and Juniper Networks to learn how their Customer Master Data Management team committed to simplifying their master data to enable their go-to-market organization to focus on growing the business. In this session, we will cover Juniper Network’s Master Data approach & methodology, as well as their process, leading metrics and key learnings in their journey of continuous process improvement.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Sandhya Mahadevan, Director of Sales Operations - MDM/CRM Architect, Dun & Bradstreet
Nipul Chokshi, Vice President of Global Marketing, Dun & Bradstreet

Resonate: Leveraging A.I. to Stay Attuned to the Pulse of Today's Consumer: A Deep Dive on Values and Psyche in Uncertain Times

Profound changes in 2020, from pandemic to the political, have driven change in consumer value systems that were unthinkable just one year ago. How can a brand keep up – let alone thrive – when consumers’ anxiety levels swing daily? Join Resonate AI expert Ericka Podesta McCoy, CMO for a session that will take an AI-driven deep dive on the American psyche, showing how brands can best understand, manage and even thrive in a market where consumer values are both more fluid – and more important – than ever.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Ericka Podesta McCoy, Chief Marketing Officer, Resonate

SAS Institute: A Storm Is Brewing and Why Higher Education Needs Analytics

A storm is brewing in higher education. On one front, the fierce competition between institutions. On the other, a decline in the number of high school graduates. To weather this storm, higher education institutions must turn to analytics to better manage its data and make sound decisions. Join us to hear how UNT used analytics to fundamentally alter its data culture/trajectory to generate overall enrollment increases of 7%.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Jason Simon, , PhD

Teradata: Omnichannel: Buy Online Pickup At Store – Analytics to Deliver

Creating simple, merged, customer digital and store experiences is really complicated! Most Retailers had omnichannel as a top priority in January 2020, before COVID moved it to a #1 stay-in-business mandate. To solve customer pain points and manage organizational cost and execution pressures, data and analytics can be harnessed each step of the way to create positively memorable experiences.

Speakers:
David King, Industry Consulting Principal , Teradata

12:20 pm – 12:40 pm

Breakout Sessions

In-depth sessions facilitated led by Forrester analysts. Attendees will have the choice to attend one of the following:

Drive Your Digital Business With Data
Prepare For Data Activation With DataOps

From analytics to digital solutions, data lives in all aspects of enterprises. This has the benefit of leading strategy, decisions, and actions, but also creates a more complex data world to navigate among databases, cloud, analytics platforms, applications, and internet of thingsDataOps confronts this new world and explores new opportunities for data. This session describes what DataOps is, why its important, and how DataOps works to activate data for business outcomes and growth.

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester

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Amplify Intelligence With AI And Analytics
Must-Have Emerging Roles In Your Data And Analytics Organization

An unrelenting increase in data volume and data variety and an everchanging technology landscape  data lakes, AI, augmented analytics  broaden business insights pros’ ability to turn more data into insights and more actions that matter. But firms underfocus, at their peril, on the human skills that will make that happen. This session teaches you how to amplify human skills with these three roles: insights catalyst, data wrangler, and insights evangelist.

Speakers:
Cinny Little, Principal Analyst, Forrester

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Deepen Customer Relationships With Smarter Insights
Differentiate Digital Customer Experiences With AI-Based Personalization

Emerging AI tech for personalization is providing brands the opportunity to target customers with the right digital experience at scale that can provide true market differentiation. But the personalization landscape is murky; and most firms are confused and arent maximizing the opportunity. This session reveals what existing AI tech you can leverage to deliver personalized experiences and highlights what else is available in the market.

Speakers:
James McCormick, Principal Analyst, Forrester
Ning Gao, Head of Optimization & Personalization, Digital Operations, Verizon Consumer Group

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12:45 pm – 1:05 pm

Sponsor Case Studies

Hear from industry peers on their experiences working with providers on their services and solutions.

Featuring Capgemini, Domino Data Lab, dotData, Esri, and Snowflake

dotData: Driving Digital Transformation with No-Code AI

Join VP of Data Science Aaron Cheng and Convergint Director of Enterprise Architecture Tom Schmitt as they discuss how Convergint partnered with dotData to create a data-driven decision making culture as part of their digital transformation initiative. In this session, you will learn how Convergint identified AI and Machine Learning as key components on that journey and how dotData’s No-Code AI Platform was able to build forecasting models that were 70% more accurate than Convergint’s benchmark without data scientists and in just hours.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Aaron Cheng, VP of Data Science, dotData
Tom Schmitt, Director Enterprise Architecture, Convergint Technologies

Domino Data Lab: Fireside Chat: Managing Effective Data Science Teams

As the field of Data Science continues its accelerated growth, the need for managers to develop and lead effective teams is quickly becoming more acute. Learn how to build and manage an effective Data Science team that will become an instrumental part of your organization. Attend this fireside chat between Domino Data Lab’s Data Science Evangelist David Bloch and Janssen Pharmaceutical’s Senior Data Analyst Peter Shen to gain insights on how to select and develop your team members, create a self-sustaining pipeline of analytics projects, make appropriate technology selections, and deliver real value to your company. Hear real-world examples about how Janssen Pharmaceuticals runs their data science teams, delivering high-powered research at scale to improve cancer detection. David and Peter will discuss their experiences that have gone well and those that have gone poorly, giving attendees actionable insights to take back to your organizations.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
David Bloch, Data Science Evangelist, Domino Data Lab
Peter Shen, Senior Data Analyst, Janssen Pharmaceuticals R&D

Esri: AT&T Taps Advanced Spatial Analytics to Map Decades of Climate Risk

Leaders at AT&T—the world’s largest telecom company by market cap—are focused on doing their part to mitigate climate damage even as they take steps to adapt their business to its impacts. The company serves as an essential utility to millions, providing connections to home computers, mobile devices, IoT sensors, and more. Those services are digital, but the infrastructure that powers them—from cell towers to base stations—is very much part of the physical world, and vulnerable to climate impacts. Drawing on the data-gathering and supercomputing power of the US Department of Energy’s Argonne National Laboratory and the visual and analytic capabilities of geographic information system (GIS) and Location Intelligence technology, AT&T developed a climate analysis tool capable of identifying the areas of its network most at risk ahead of the next crisis.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Shannon Carroll, Director of Global Environmental Sustainability, AT&T
Cindy Elliott, Head of Commercial Industry Marketing, Esri

Snowflake: How to Unlock New Insights with Third-Party Data

In today’s ever-changing environment, data scientists and analysts are being asked to answer new questions that often require new data sources. External data sources such as demographic data, weather data, or industry-specific data can enrich and improve analytics and predictive models. Yet, it can be complex and costly to source data from multiple providers. More frequently, organizations are looking to streamline access to this data, and that is where a data marketplace can help. Learn how organizations are using Snowflake Data Marketplace and how it has helped them get insights from data not possible before.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Prasanna Krishnan, Director of Product Management , Snowflake

Capgemini: Lessons from Financial Services, Outcomes Driven AI

You will hear how two of your peers have taken an outcomes driven approach to how AI improves and expands the impact of traditional analytics at the heart of risk measurement, even in the face of unprecedented disruption.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Speakers:
Rajesh Iyer, Head of AI COE for Financial Services globally ,
Ramana Bhandaru, Executive Vice President Head of Financial Services Insights & Data ,

1:10 pm – 1:40 pm

Creating A Global Data Culture: A Fireside Chat With Harinder Singh, Global Director of Data For “The World’s Largest Brewer”

Harinder Singh’s journey as Global Director of Data at Anheuser-Busch InBev (“AB InBev”) started in 2017. His mandate was to build a global data culture for a global organization comprised of over 500 brands sold in more than 100 countries. The 3-year journey of understanding the company’s needs, creating the strategy, building the team, and then executing the plan had an interesting twist: 2020 was the year for executing the plan but in 2020 While executing the plan, along came a global pandemic and the world changed rather drastically. In this session we’ll hear about the best practices for building a data culture from a well-seasoned CDO data executive, plus how he was able to pivot when the rules changed.

Speakers:
Harinder Singh, Former Global Director of Data, AB InBev
Gene Leganza, Vice President, Research Director, Forrester

1:40 pm – 2:00 pm

Marketplace

2:00 pm – 2:20 pm

Breakout Sessions

In-depth sessions facilitated led by Forrester analysts. Attendees will have the choice to attend one of the following:

Drive Your Digital Business With Data
Intelligence Architecture For Intelligent Solutions At The Edge Of Business

Data’s future hinges on an architecture that drives in-moment intelligence. It is semantic and policydriven, elastic, fast, and highperforming. This requires seeing information architecture in context of the entire solution architecture and defining the patterns that enable data and insight in any tier and service. This session describes the new intelligent architecture, why its the new platform design for data and insight, and how to navigate among commercial, open source, and custom deployments to transition your platform now.

Speakers:
Michele Goetz, VP, Principal Analyst, Forrester
Noel Yuhanna, VP, Principal Analyst, Forrester

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Amplify Intelligence With AI And Analytics
The Future Of Data-Driven Financial Services: An Autonomous Finance Primer

Autonomous finance  AI-driven services that make financial decisions or take actions on a customer’s behalf  will reshape the industry. Over the next five years, a fast-growing share of consumers’ financial activities will be automated, amplifying battles over data, proprietary algorithms, and financial services brands’ role in customers’ lives. This session outlines Forrester’s predictions for autonomous finance’s evolution and helps financial services leaders take advantage of this growing trend and mitigate associated risks.

Speakers:
Peter Wannemacher, Principal Analyst, Forrester

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Deepen Customer Relationships With Smarter Insights
Tackle The Data Deprecation Trifecta: Consumers, Browsers, And Regulators

Three forces are changing the availability of consumer data to great effect. In this session, you’ll learn what to expect as consumer behavior, regulatory forces, and technology changes make personal data harder to collect and use across the data lifecycle. You’ll learn why privacy-by-design and default can help you head off some of these challenges, and how to prepare for those that will be impossible to avoid.

Speakers:
Fatemeh Khatibloo, VP, Principal Analyst, Forrester

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2:20 pm – 2:40 pm

Marketplace Energizer

2:40 pm – 3:05 pm

World-Changing AI Technologies That You’ve Never Heard Of

AI has been shackled by data, cost, and trust challenges, but these chains are about to be broken by a host of new technologies — from synthetic data and transformer networks to federated learning and neuromorphic computing. You’ve likely never heard of them. They don’t look like anything out of “The Terminator,” but they will remake our world. This keynote offers a business view into what the future holds for AI.

Speakers:
Kjell Carlsson, Ph.D., Principal Analyst, Forrester

3:10 pm – 3:35 pm

Data Literacy: The One Thing You Can’t Get Enough Of

Many organizations struggle to apply insights to decisionmaking and deliver true impact. Improving companywide data literacy can help, if approached correctly. This keynote presents Forrester’s A-C-E-S framework for data literacy and explores how data literacy can improve data quality, increase insights-informed decisionmaking, and deliver business value.

Speakers:
Jennifer Belissent, Ph.D., Principal Analyst, Forrester

3:35 pm – 3:35 pm

Day Close

Data Strategy & Insights · October 13 – 15 · Live Virtual Experience

Take advantage of our team discount and receive 2 tickets for the price of 1!