Agenda

Monday

Nov 4
  • 9:00 am – 5:30 pmForrester Leadership Boards Meetings

Tuesday

Nov 5
  • 7:30 am – 8:30 amRegistration and Breakfast
  • 8:30 am – 9:00 amWelcome & Opening Keynotes
  • 9:00 am – 10:15 amPart One: The Data & Analytics Leader. Re-invented
  • 11:15 am – 12:15 pmDeep Dives and Sponsor Presentations
  • 12:15 pm – 1:15 pmLunch and Networking
  • 1:15 pm – 3:00 pmDeep Dives and Sponsor Presentations
  • 3:45 pm – 5:15 pmPart Two: Shaping An Insights-Driven Culture

Wednesday

Nov 6
  • 8:00 am – 9:00 amRegistration and Breakfast
  • 9:00 am – 10:45 amPart Three: Reimagine Your Business with AI
  • 11:45 am – 12:45 pmDeep Dives and Sponsor Presentations
  • 12:45 pm – 1:45 pmLunch and Networking
  • 1:45 pm – 3:00 pmPart Four: The Data And Trust Paradox
  • 3:30 pm – 4:30 pmDeep Dive Presentations

Monday Nov 4

9:00 am – 5:00 pm

Forrester Leadership Boards Meetings

Join Forrester analysts and your peers at an intimate and exclusive gathering to explore the strategies that will transform your organization into an insights-driven business.

Featured sessions include:

  • Organizing for Insights featuring Cinny Little, Principal Analyst, Forrester
  • Advance Your Customer Privacy Proficiency featuring Fatemeh Khatibloo, VP & Principal Analyst, Forrester
  • Member Showcase featuring stories on organizational transformation from members in the retail and pharmaceutical industries

Leadership Board meetings are reserved for members only. If you’re not a member but want to learn more about attending, please reach out to your Forrester team or Jenna Wohead (jwohead@forrester.com) and visit our website here.

Tuesday Nov 5

7:30 am – 8:30 am

Registration & Breakfast

8:30 am – 10:15 am

Part One: The Data & Analytics Leader. Re-invented

As data and analytics professionals, you have long been relegated to the back office. However lucky for you, that has come and gone. You’ve had an opportunity to dabble with cool new data and analytics technologies. But now you need to prove that they will accelerate your business even further. You must elevate your role to impact and influence strategic business decisions. Learn how data strategy and analytics leaders are becoming business leaders, helping their businesses reimagine themselves with data.

Sessions include:

From Insight To Inspiration

It’s high time you to take the reins and help guide your organization to success. This keynote will identify the areas where you can focus your efforts to become the change agents you were meant to be and provide you with best practices for getting there.

Speakers:
Brandon Purcell, Principal Analyst, Forrester

10:15 am – 11:15 am

Networking Break

11:15 am – 12:15 pm

Deep Dives

In-depth exploration of key issues and challenges, led by Forrester analysts that will define new best practices for Data professionals. Choose from one of three tracks.

Be The Change

Data and analytics expertise of all kinds — from data wrangling to data science, analytics to AI — is getting tougher to find and retain.  Meanwhile, your customers’ expectations continuously accelerate, and firms must keep up by applying data to business outcomes at greater speed and scale.  Your business’ imperative? Nothing short of changing the way you work. That requires a 360° approach that focuses on the human skills that top firms develop and mediocre firms neglect and undervalue.  In this Deep Dive, Forrester will present research and lead a discussion with experts in two key areas of human skills:  data culture and innovation, and critical trends in data analytics talent.

Speakers:
Gabi Steele, Data Visualization Engineer, WeWork
Gene Leganza, VP, Research Director, Forrester
Cinny Little, Principal Analyst, Forrester
Linda Burtch, Founder & Managing Director, Burtch Works
Leah Weiss, Senior Manager, Data & Analytics, WeWork

Use Your Platform

When it comes to pursuing a deep understanding of your customers, you’ve measured, analyzed, and did it all again.  You’ve mapped customer journeys and analyzed customer touchpoints. Still, customer analytics methods – no matter how sophisticated – produce one-dimensional outputs that serve as partial insights, which are typically applied against a single initiative rather than in the context of the full breadth of a customer’s experience with your brand. It’s time to tie those threads together. This session will present tactics to unify the various analytical techniques you’ve been employing for the most comprehensive and actionable insights into customers and their journeys.

Speakers:
Allison Snow, Senior Analyst, Forrester

Have A Dream

Enterprises are at the cusp of evolving into an Avatar Business. The business is animated by AI, and simultaneously moving and engaging between physical and digital spaces at the speed of insight. The future is an enterprise dynamically run on data and algorithms. We’ll unveil the Avatar Business and the implications for data, giving a vision and strategy to shape your data for tomorrow.

Speakers:
Michele Goetz, Principal Analyst, Forrester

12:15 pm – 1:15 pm

Networking and VIP Lunches

1:15 pm – 2:15 pm

Deep Dives

In-depth exploration of key issues and challenges, led by Forrester analysts that will define new best practices for Data professionals. Choose from one of three tracks.

Be The Change

While the potential existential threat of artificial intelligence (AI) is well publicized, the threat of biased machine learning models is much more immediate. Organizations must learn how to identify and prevent harmful discrimination in their models, or they will suffer reputational, regulatory, and revenue consequences.  Attend this session to learn about how to bake fairness and ethics into your data, analytics and AI efforts.

Speakers:
Srividya Sridharan, VP, Research Director, Forrester

Use Your Platform

Systems of insight is a key component in enabling businesses to become insights-driven – survive, compete and win in a highly complex global economy and against formidable competition based on insights derived from data. But how do you turn all of your enterprise data – structured and unstructured, internal and external – into actionable insights? In this session, we’ll invite top platforms in BI, text analytics, and search to demonstrate their capabilities live. 

Speakers:
Boris Evelson, Vice President, Principal Analyst, Forrester

Have A Dream

Details coming soon.

2:30 pm – 3:00 pm

Solution Sessions

Learn about the latest technologies that will help you power your data initiatives.

3:45 pm – 5:15 pm

Part Two: Shaping An Insights-Driven Culture

Insights-driven businesses are growing faster than your business and they are coming after your customers. They do this by systematically harnessing insights and taking immediate actions that improve outcomes everywhere in the firm. Being insights driven requires more than data, new tech, and data scientists – it needs a culture change that impacts everyone from the executive suite down to the data analyst. Learn how to shape your insights-driven culture.

Sessions include:

The Choice Is Yours: Make Culture An Accelerator

The connection from disciplined data collection and analysis to demonstrated insights-driven action often masquerades as a business or even technology transformation when it is really a cultural one. Being insights-driven – applying insights to growth and differentiating experiences, products, and services – requires a mindset shift from “knowing” to “doing.” This keynote will celebrate specific dimensions of organizational culture that cultivate intent to act and shield against common decelerators.

Speakers:
Allison Snow, Senior Analyst, Forrester

What We Talk About When We Talk About Data Culture 

Gabi and Leah will explain how WeWork uses data education and training to build data community. They’ll share how their data training program, Data Cult, grew from ad-hoc onboarding support to a global network of data evangelists, and some of the lessons they’ve learned along the way. 

Speakers:
Gabi Steele, Data Visualization Engineer, WeWork
Leah Weiss, Senior Manager, Data & Analytics, WeWork

The Journey To Becoming A Customer Insights Center of Excellence

The customer data needed to drive business results usually lies hidden in different silos across an organization. Ticketmaster has begun breaking down those dividers to unite marketing research, UX studies, site analytics, ad tracking, A/B testing and competitive analyses under one umbrella. Together we are transforming the way that insights are gathered and shared to yield maximum value for our stakeholders. Our journey includes reorganizing departments, leveraging shared tools, collaborating on deliverables, and focusing on communication. This keynote will share that journey — successes, challenges, and what’s next — on the road to becoming a Customer Insights Center of Excellence.

Speakers:
Kathryn Campbell, Director of Research & Insights, Ticketmaster

Wednesday Nov 6

8:00 am – 9:00 am

Breakfast & Registration

9:00 am – 10:45 am

Part Three: Reimagine Your Business With AI

As data strategy and analytics leaders, you can already envision the impact of AI technologies on your roles. Your organization is looking to you to help them understand this opportunity and lead them through the next few years of AI-led transformation of business processes and customer experiences. Are you ready to help your company reimagine your business with AI? Learn about how AI and augmented intelligence will impact your role. 

Sessions include:

Imagining Your AI Plan For World Domination

Sorry Skynet, AI can’t design your AI-led strategy for taking over the world for you. Instead, it’s on you to figure out how to use artificial intelligence intelligently. How do you mastermind your organization’s AI transformation? Simple – think like a supervillain … in a good way.

Speakers:
Kjell Carlsson, Ph.D., Senior Analyst, Forrester

10:45 am – 11:45 am

Networking Break

11:45 am – 12:05 pm

People’s Choice!

We want to hear from you! Cast your vote and choose what topic you’d like to discuss with your peers.

12:15 pm – 12:45 pm

Solution Sessions

Learn about the latest technologies that will help you power your data initiatives.

1:45 pm – 3:00 pm

Part Four: The Data And Trust Paradox

There is an erosion of trust in data and analytics. Why? Sometimes models deliver spurious results. And other times business stakeholders don’t believe analyses that challenge the status quo. Meanwhile, customer trust in companies as stewards of their data is eroding. Learn how data strategy and analytics leaders can help mend the trust fissures before it’s too late.

Sessions include:

3:00 pm – 3:30 pm

Networking Break

3:30 pm – 4:30 pm

Deep Dives

In-depth exploration of key issues and challenges, led by Forrester analysts that will define new best practices for Data professionals. Choose from one of two tracks.

Use Your Platform

We are in a golden age of tools for scaling advanced analytics and machine learning across the organization. Come find out how enterprises are using platforms with automated machine learning, easy-to-use interfaces, AI APIs, collaboration tools, and ML ops capabilities to empower ever more users and operationalize predictive models better and faster.

Speakers:
Kjell Carlsson, Ph.D., Senior Analyst, Forrester

Have A Dream

Information strategies are transitioning from analytics only support to powering real-time intelligent experiences. Increasingly, enterprises are turning to Artificial Intelligence to be the brain inside those experiences. This is having a major impact on what information platforms are required to support as they are linked to services at the edge and beyond.  This session will focus on the new principles and architectural components that are now living at the intersection of knowledge, intelligence and digital experience and automation – the Artificial Intelligence Information System. 

Speakers:
Gene Leganza, VP, Research Director, Forrester
Michele Goetz, Principal Analyst, Forrester

Data Strategy & Insights 2019 · November 5 – 6 · Fairmont Austin

Fairmont Austin
101 Red River St.
Austin, TX 78701
+1 (512) 600-2000

Hotel website

Take advantage of our team discount by using discount code 4FORR3 for 4 tickets for the price of 3!