CX Foundations

MEASURING CX

Tuesday, September 1 | 1:45 PM – 2:15 PM SGT

CX Certification Live – Session 1!  Use Journey Mapping To Drive Outside-In CX Metrics
Engage in facilitated video lessons sampled from our core CX Certification: CX Foundations. Watch as Forrester Vice President and Principal Maxie Schmidt-Subramanian explains the importance of establishing a CX measurement program, and introduces the seven steps of a disciplined progression to motivate stakeholders . Continue on to Forrester’s dynamic learning experience platform for hands-on exercises that make it easy to apply these lessons in your own context.

Vikram Sehgal, VP, Forrester
Maxie Schmidt-Subramanian, VP, Principal Analyst, Forrester

 

Wednesday, September 2 | 11:55 AM- 12:25 PM SGT

CX Certification Live – Session 2! Use journey mapping to drive outside-in CX metrics
Understand the seven steps to establish your measurement program including how to set future targets, identify quick wins, and tools and processes to share CX measurement insights with video lessons from CX Certification analyst-instructor Maxie Schmidt-Subramanian. Continue on to Forrester’s learning experience platform for access to exclusive case studies, a hands-on exercise, and the opportunity to exchange lessons learned with your peers.

Vikram Sehgal, VP, Forrester
Maxie Schmidt-Subramanian, VP, Principal Analyst, Forrester

B2B Marketing Foundations

TARGETING PERSONAS TO DEVELOP A WINNING GO-TO-MARKET STRATEGY

Tuesday, September 1 | 1:45 PM – 2:15 PM SGT

B2B Marketing Certification Live – Session 1! 
Engage in facilitated video lessons sampled from our Core B2B Marketing Certification: B2B Marketing Foundations. Watch as VP, Group Director, Phil Harrell discusses the buyer persona framework, discusses why understanding customer obsession is vital for buyer roles, and reviews the importance of identifying the total addressable market. Continue on to Forrester’s dynamic learning experience platform for hands-on exercises that make it easy to apply these lessons in your own context.

Vikram Sehgal, VP, Forrester
Phil Harrell, VP, Group Director, Forrester

 

Wednesday, September 2 | 11:55 AM- 12:25 PM SGT

B2B Marketing Certification Live – Session 2! 
Learn the four steps to effectively size a market, how to interpret relative targeting, and how to leverage the SiriusDecisions Demand Creation Spectrum as a way to classify and socialize the type of demand you are trying to create with video lessons from B2B Marketing Certification analyst-instructor Phil Harrell. Continue on to Forrester’s learning experience platform for access to exclusive case studies, a hands-on exercise, and the opportunity to exchange lessons learned with your peers.

Vikram Sehgal, VP, Forrester
Phil Harrell, VP, Group Director, Forrester

Summit Asia Pacific · September 1 – 2 · Live Virtual Experience