Executive Leadership Exchange

The Executive Leadership Exchange is an invitation-only programme for product, marketing and sales leaders. To be approved to attend, applicants must not report into any higher marketing, sales or product executive in their organisation. ELE attendees will also have access to the ELE “lounge” throughout Summit Asia Pacific, so they can connect with their peers in a more casual environment outside of presentations.

Who: B2B Sales, Marketing and Product Executives (who qualify)
Where: Within virtual Summit platform; ELE attendees will be granted access
When: September 1, 2020 9:00-10:30

ELE Hosts

Meta Karagianni


Meta Karagianni


VP, Research Director, Marketing Executive Services, Europe

Mavis Liew


Mavis Liew


Principal Analyst, Marketing Executive Services, Forrester

Phil Harrell


Phil Harrell


VP, Group Director, Sales Executive Services

Agenda

Sessions

9:00 am – 9:05 am

Opening Remarks

9:05 am – 9:35 am

Building an Aligned Strategy for the Revenue Engine

Revenue Engine leaders across sales, marketing and product are often plagued by a lack of cohesive strategy that manifests itself in subpar operational alignment and performance. Yet overwhelmingly, leaders have told us that they do not feel proficient at creating a strategic vision. This presentation will provide the following benefits:

  • Understand key challenges in revenue engine strategy development
  • Introduce a best practice approach to guide your revenue engine strategy at the global or regional level
  • Equip you with a range of models that support strategy decisions
9:35 am – 9:55 am

Facilitated Discussion

ELE attendees are given the opportunity to connect with their peers in a more casual environment outside of presentations.

9:55 am – 10:25 am

Aligning Sales and Marketing for High Performance

Marketing and sales functions face clear challenges in this era of changing buyer and customer expectations and unprecedented demand for differentiated yet personalised engagement and outreach. In this session, we will speak with four APAC marketing leaders who are skillfully navigating these challenges to understand how they are driving alignment with their regional sales counterparts. This presentation will provide the following benefits:
• Learn about the current state of sales and marketing alignment
• Understand why tighter sales and marketing alignment is so important
• Discover the key areas to focus on during the next 12 to 18 months

 

Panel Includes: Mavis Liew, Mark Phibbs, Bhupesh Lall, Rajesh Kumar, and Iris Chan

 

10:25 am – 10:30 am

Closing Remarks

All times in Singapore Time (SGT).