Meet With Our Analysts

Summit Asia Pacific 2020 offers unparalleled opportunities for meetings with our best-in-class analysts & experts. 1-on-1 meetings are 20-minute networking and guidance discussions focused on addressing a specific question or topic aligned to the analyst coverage area.

Registered attendees will be notified by email on how to book. All analyst & expert meetings are subject to change based on availability. Stay tuned for more information.

For additional information about onsite analyst meetings, please contact Cindy Ong

Analysts & Coverage

Achim Granzen, Principal Analyst

Coverage: Artificial Intelligence (AI), Business & IT Alignment, Business Transformation & Organizational Change Management, Customer Analytics, Data Management, Digital Transformation, IoT Analytics, Machine Learning, Predictive Analytics

Amit Bhatia, Senior Analyst

Coverage: Customer Experience Maturity, Customer Experience Measurement, Customer Journey Mapping, User Experience

Anthony McPartlin, Principal Analyst

Coverage: Revenue Operations, Sales Performance Measurement, Sales Planning, Sales Process Design and Management, Sales Technology, Sales Compensation.

Barbie Mattie, VP, Principal Analyst

Coverage: Emerging Company Growth Strategy: Plan for Marketing’s contribution to the revenue engine, CMO role and responsibilities at different growth stage at emerging companies. Emerging Company Audience Planning: Create audience-centric value propositions at emerging companies, establish brand and messaging foundations at emerging companies, Define the buyer audience framework at emerging companies, Identify and prioritize revenue paths for marketing support at emerging companies. Emerging Company Marketing Execution: Web site conversion optimization at emerging companies, Operationalizing and optimizing Campaign, Program and Tactic Execution, Lead management process between marketing, tele and sales at emerging companies. Emerging Company Performance Measurement: Content measurement at emerging companies, Web site conversion measurement at emerging companies

Fred Giron, VP, Research Director

Coverage: Accenture, CSC, Deloitte, Digital Business, Digital Transformation, Financial Services, IBM, IT Services, Innovation, Oracle, Organizational Structure, Tech Sector Economics, Wipro

Isabel Montesdeoca, VP, Group Director

Coverage: Demand Generation Strategies, Demand Marketing Program + Tactic Strategies, Buyer Groups + Revenue Engine Performance Optmization (eg Waterfall), Demand Marketing organizational design, including corporate + regional alignment

Jennifer Rouse, Principal Analyst

Coverage: Emerging Company Growth Strategy: Foundations for establishing a channel operating model at emerging companies, Foundations for establishing account-based marketing at emerging companies. Emerging Company Audience Planning: , Establish brand and messaging foundations at emerging companies, Define buyer and customer personas at emerging companies, Digital and non-digital buyer and customer journey mapping for emerging companies. Emerging Company Marketing Execution: Account-based marketing (ABM) programs and tactics at emerging companies, Channel marketing programs and tactics at emerging companies, Paid/Earned/Owned media at emerging companies, Lead scoring, Lead nurturing and Pipeline acceleration at emerging companies. Emerging Company Performance Measurement: Campaign, program and tactic measurement for awareness, demand, sales enablement and customer engagement at emerging companies, Integrate and automate revenue engine tools at emerging companies.

Jinan Budge, Principal Analyst

Coverage: Cybersecurity leadership, Inclusion & Diversity and Strategy, Trends, Spend And Priorities, Cybersecurity Awareness, Behavior & Culture, Cybersecurity Services in Asia Pacific, APAC Security Budgets & Priorities, Cybersecurity And CX, Security team management and retention, Fixing toxic security culture, CISO & security team mental health & burnout

Julian Archer, VP, Principal Analyst

Coverage: Data management, Data compliance, Marketing operations, Revenue operations, Lead to revenue – demand waterfall, Demand Unit Waterfall, Event measurement, Campaign Planning, Localisation

Leslie Joseph, Principal Analyst

Coverage: Artificial Intelligence (AI), Business & IT Alignment, Business Technology (BT), Edge Computing, IT Services, Microsoft, Robotic Process Automation (RPA)

Matt Papertsian, VP, Research Director

Coverage: Emerging Company Growth Strategy: Plan for Marketing’s contribution to the revenue engine, CMO role and responsibilities at different growth stage at emerging companies. Emerging Company Marketing Execution: Web site conversion optimization at emerging companies, Operationalizing and optimizing Campaign, Program and Tactic Execution, Lead management process between marketing, tele and sales at emerging companies, Execute retention and cross-sell/upsell programs at emerging companies. Emerging Company Performance Measurement: Identify what and how to measure at emerging companies, Data, reporting, analysis, dashboards and insights at emerging companies.

Mavis Liew, Principal Analyst

Coverage: CMO Priorities, CMO Strategy and Planning, Campaign Strategy, Value of Marketing, Marketing Org Design and Development, Prioritizing Regional and Corporate Objectives

Meta Karagianni, VP, Research Director

Coverage: Marketing Strategy, Marketing Transformation, Marketing Planning, Campaign Strategy, Marketing Value, Organisational Design and Development

Nancy Maluso, VP, Research Director

Coverage: All Sales Executive topics, Revenue growth strategy, Sales Strategy, Sales Planning, Sales Organizational Design – Roles and Structure, Sales Process Design (buyer-aligned), Sales Playbooks / Guided Selling, Sales enablement (onboarding, ongoing development, coaching, sales assets, sales communications, sales kickoff), Sales Prospecting, Upsell, Cross-sell, Renewal Opportunity Management, Sales Management Cadence, Sales Productivity

Nicky Briggs, Principal Analyst

Coverage: ABM Strategy, ABM account selection, ABM budget and resourcing, ABM planning and execution, ABM Measurement, ABM infrastructure

Paul Dolan, Principal Analyst

Coverage: Campaign strategy, Communicating marketing’s value, Marketing planning and investment, Revenue engine alignment, Marketing measurement and analytics, Data management, Marketing planning and budget management, Roles, responsibilities, and structure

Paul Ferron, Principal Analyst

Coverage: Identifying and Sizing Buyer Audiences​, Go-to-market Architecture, Personas and Buyer’s Journey Mapping, Portfolio Messaging and Content, Bringing Offerings to Market, Sales Knowledge Transfer, Portfolio Marketing Roles, Responsibilities and Structure.

Riccardo Pasto, Senior Analyst

Coverage: Co-Creation & Crowdsourcing, Customer Experience Management, Customer Experience Maturity, Customer Experience Strategy, Customer Journey Mapping, Customer Service Solutions, Design Thinking, Digital Customer Experience, Service Design

Sam Higgins, Principal Analyst

Coverage: Architecture & Technology Strategy, Artificial Intelligence (AI), Business & IT Alignment, Cognitive Computing, Digital Transformation, Employee Experience, Enterprise Architecture Domains & Practices, Government, Internet of Things (IoT), Tech Sector Economics

Tom Mouhsian, Principal Analyst

Coverage: Customer Journey Mapping, Digital Banking, Digital Insurance, Digital Transformation, Financial Services

Vikram Sehgal, VP, Data Strategy

Coverage: Benchmarks, Customer Data, Customer Experience Index (CX Index), Global eCommerce, Net Promoter Score (NPS), Retail eCommerce

Vasu Srinivasan, Senior Analyst

Coverage: Contact Center Technologies & Processes, Customer Experience Management, Customer Intelligence, Digital Intelligence, Enterprise Collaboration, Knowledge Management, Omnichannel Customer Experience, Virtual Assistance

Xiaofeng Wang, Senior Analyst

Coverage: Alibaba, B2C eCommerce, Chatbots, Customer Journey Mapping, Data Management Platforms (DMPs), Demand-Side Platforms (DSPs), Digital & Mobile Wallets, Digital Agencies, Digital Marketing, Enterprise Marketing Platforms, Luxury Retail, Marketing & Strategy, Marketing Measurement, Marketing Service Providers, Mobile Marketing, Omnichannel Retail, Programmatic Buying, Retail, Social Marketing

Zhi Ying Barry, Senior Analyst

Coverage: Digital Banking, Financial Services, Strategy & Strategic Planning, Wealth Management