Agenda
Monday
Oct 5- 12:00 pm – 5:00 pm BSTSuper Monday
Tuesday
Oct 6- 10:30 am – 10:45 am BSTWelcome Address
- 10:50 am – 11:20 am BSTKeynote Session
- 11:25 am – 11:45 am BSTThree Actions Sessions
- 11:45 am – 12:05 pm BSTMarketplace Energizer
- 12:05 pm – 12:35 pm BSTReturn on Integration Honours
- 12:40 pm – 1:50 pm BSTTrack Sessions & Case Studies
- 1:50 pm – 2:10 pm BSTMarketplace Energizer
- 2:10 pm – 2:55 pm BSTTrack Sessions & Case Studies
- 3:00 pm – 3:30 pm BSTKeynote Session
- 3:35 pm – 4:00 pm BSTB2B Marketing Certification
Wednesday
Oct 7- 9:45 am – 10:15 am BSTB2B Marketing Certification
- 10:30 am – 11:00 am BSTKeynote Session
- 11:05 am – 11:25 am BSTTrack Sessions
- 11:25 am – 11:45 am BSTMarketplace Energizer
- 11:45 am – 12:30 pm BSTTrack Sessions & Case Studies
- 12:35 pm – 1:05 pm BSTKeynote Session
- 1:05 pm – 1:25 pm BSTMarketplace Energizer
- 1:25 pm – 1:45 pm BSTProgrammes of the Year Awards
- 1:50 pm – 2:20 pm BSTKeynote Session
- 2:25 pm – 2:55 pm BSTGuest Performance & Closing Remarks
Monday Oct 5
Super Monday
The Summit EMEA virtual experience will open on Monday, 5 October at 12:00 – 5:00 p.m. BST to login, update your profile, build your agenda, watch pre-event content and demos, and more.
Featuring Leadership Development Sessions:
An effective organization starts with effective leaders. Our Leadership Development track will provide tools to help deliver the best version of yourself, for your team and organization. Equip yourself with the skills needed to lead in the face of change, while building a cohesive culture, strategy, and team. Learn to be bold at work and discover how to transition from managing to leading.
Attendee Orientation – Welcome to the Summit EMEA Virtual Experience
Join us for the Summit EMEA Virtual Experience attendee orientation. Our event program manager will take you on a tour of the platform as well as share planning and engagement tips to help you get the most out of the event!
Speakers:
Hannah Mower, Program Management, Global Events, Forrester
Foundations Sessions
Foundations: Demand and Account-Based Marketing
Are you a new SiriusDecisions client or are you a tenured client well versed in SiriusDecisions concepts and methodologies? SiriusFoundations sessions will help new and experienced Summit delegates alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology. SiriusFoundations present the cornerstones of our research, proven to help B2B organizations achieve high performance and intelligent growth.
- Understand how brand performance is connected to demand performance
- Review an approach for diagnosing demand issues that have a potential brand root-cause
- Describe an approach for breaking down the silos between brand and demand teams to drive improved revenue performance
Speakers:
John Arnold, Principal Analyst, Forrester
Laura Cross, VP, Principal Analyst, Forrester Research
Foundations: Portfolio Marketing
Are you a new SiriusDecisions client or are you a tenured client well versed in SiriusDecisions concepts and methodologies? SiriusFoundations sessions will help new and experienced Summit delegates alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology. SiriusFoundations present the cornerstones of our research, proven to help B2B organizations achieve high performance and intelligent growth.
Speakers:
Paul Ferron, Principal Analyst, Forrester
Foundations: Marketing Operations
Are you a new SiriusDecisions client or are you a tenured client well versed in SiriusDecisions concepts and methodologies? SiriusFoundations sessions will help new and experienced Summit delegates alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology. SiriusFoundations present the cornerstones of our research, proven to help B2B organizations achieve high performance and intelligent growth.
Speakers:
Katie Linford, Principal Analyst, Forrester
Foundations: Sales Operations
Are you a new SiriusDecisions client or are you a tenured client well versed in SiriusDecisions concepts and methodologies? SiriusFoundations sessions will help new and experienced Summit delegates alike by presenting a fresh take on established SiriusDecisions concepts, frameworks and terminology. SiriusFoundations present the cornerstones of our research, proven to help B2B organizations achieve high performance and intelligent growth.
Speakers:
Robert Muñoz, Principal Analyst, Forrester
The Essential Secrets of Talking to Executives (and Getting What You Want)
At some point everyone finds themself in front of a senior executive. Unfortunately, talking to executives is a critical skill that is rarely taught. Many professionals struggle to effectively communicate with executives or present a case to secure resources, drive change, or achieve some other desired outcome. These individuals fall into common traps like failing to take the executive’s persona into account, overcomplicating the message, or taking a defensive posture when things are not going well.
This presentation will provide the following benefits:
• Learn how to talk to any executive effectively
• Receive guidance on how to avoid common traps
• Receive tips on how to navigate common executive communication scenarios (e.g., asking for resources, sharing bad news)
Speakers:
Monica Behncke, VP, Group Director, Forrester
It’s Time For Female Sales Leaders To Break Glass
Women make up nearly half of the global population, yet only 6% hold CEO positions at Fortune 500 companies. Female entrepreneurs are more likely than their male counterparts to make their companies cashflow positive, but 85% of venture investment goes to all-male-led companies. B2B sales is no different. Only a third of B2B sellers are women and female senior sales leaders are dramatically underrepresented. In this session, Forrester principal analyst Mary Shea will preview research conducted for the special “Women in Sales” edition of the Journal of Selling and will lead a panel discussion with three senior female sales leaders featured in the study. Topics will include mentorship, pay equity, work-life balance, authentic leadership, and how the top sales role is an ideal one for an individual with her eyes on the CEO position.
Speakers:
Mary Shea, Principal Analyst, Forrester
Alyssa Merwin, VP, Sales, LinkedIn
Manisha Bhargava, Global Head of Sales & Country Manager Americas, Innoveo
Tanya Jansen, CMO, beqom
The Equity Equation: Drive Innovation With Inclusive Culture
Every organisation has a culture, and if you don’t create it intentionally, you can be sure that it will evolve organically. We know that diverse teams create more innovation and drive better customer experience. Companies that lack an inclusive culture fail to unlock those opportunities. Great culture powers performance, enables engagement, and inspires innovation. Join us in this session to learn how to unleash the potential of your talent through inclusive culture.
Speakers:
Katy Tynan, Principal Analyst, Forrester
Coaching For More Than Performance: Prioritizing Development As an Inclusive Practice
In this session, we will share a snapshot of Forrester’s internal leadership development program focused on performance. We will also explore coaching as an inclusive practice built on trust and listening. In addition, we will review easy steps for busy leaders to identify, prioritise, plan, and facilitate meaningful coaching conversations.
Speakers:
Jason Silver, Director, Learning and Development, Forrester
Frank Conway, Senior Consultant, Employee Engagement, Forrester
The Way Forward: Unexpected Innovations That Will Outlive COVID-19
In the early days of COVID-19, marketing, sales, and product leaders scrambled to keep the most fundamental parts of their operations running. As they overcame this initial risk and crisis mitigation stage, they moved into a new world that exposed silver linings and innovations that were hidden or just not feasible in the business-as-usual world they knew. This panel will explore the most important new lessons revenue leaders have learned and how to apply them.
Speakers:
John Donlon, VP, Product Management, Forrester
Anthony McPartlin, Principal Analyst, Forrester
Meta Karagianni, VP, Research Director, Forrester
Matt Papertsian, VP, Research Director, Forrester
Laura Koetzle, VP, Group Director, Forrester
Tuesday Oct 6
Summit EMEA 2020 Welcome Address
Speakers:
George Colony, CEO, Forrester
Dane Anderson, SVP, International Research & Product, Forrester
The Future of Buying: How to Anticipate and Plan for Your Buyers’ Evolving Expectations
The history of business is littered with successful organisations that ultimately failed because they could not or would not adapt to meet the changing needs of their buyers. Organisations that will navigate today’s changing B2B buying behaviours successfully will adapt on the basis of a strategic understanding of the evolving relationship between their specific offerings and buyer motions. This presentation will provide the following benefits:
• Gain insight into the environmental factors driving fundamental changes in B2B buyer expectations today
• Understand how the pace, timing, and impact of these changes will ultimately affect all industries and markets
• Learn how to optimise your organisation’s planning according to the unique characteristics of offerings and buyers
Speakers:
Amy Hayes, VP, Research Director, Forrester
Steve Casey, Principal Analyst, Forrester
Three Actions Sessions
Organisations that will navigate today’s changing B2B buying behaviours successfully will adapt on the basis of a strategic understanding of the evolving relationship between their specific offerings and buyer motions. While our Future of Buying keynote will offer insights into the key factors driving changes in buyer expectations, our Three Actions sessions will explain how these changes will affect your specific discipline. Learn how the evolution of B2B buying will affect your strategy and the actions you can take to meet and exceed your buyers’ expectations.
Marketplace Energizer
Return on Integration Honours Presentation: Sage
Summit EMEA 2020 Return on Integration (ROI) Honours recognise an organisation that has achieved strong sales, marketing and/or product alignment, and as a result has improved company performance.
Speakers:
Isabel Montesdeoca, VP, Group Director, Forrester
Miguel Gernaey, VP Digital Marketing, Sage
Case Studies
MRP: ABM Nail It, Scale It (SAP client story)
SAP is rooted in the world of data, both as a company and as marketers. Join Jorge Granada as he walks through his learning and success applying data-driven insights to identify audience needs and timing, and how he uses that to supercharge his account-based marketing program for SAP Intelligent Enterprise Solutions.
Speakers:
Jorge Granada, Global Lead, Programs Center of Expertise , SAP Global Marketing
NewsCred: Digital Transformation Amidst Digital Disruption (BNP Paribas Asset Management's Story)
BNP Paribas Asset Management has long been known as “the asset manager for a changing world.” But that phrase took on new meaning this year, when their marketing team set out on a quest to transform their marketing and content operation during a time when everyone’s world changed. Join this session to learn how BNPPAM embraced an integrated approach to marketing planning, elevated the impact of content campaigns, and accelerated digital transformation.
Speakers:
Shafqat Islam, Co-Founder & CEO, NewsCred
Hilda Tingle, Global Head of Digital Marketing, BNP Paribas Asset Management
PathFactory: How Micro Focus Transformed its Thought-Leadership Site into a High-value Marketing Asset in Record Time
Micro Focus’ online brand journalism site, TechBeacon.com, built a loyal audience of IT pros, but needed to step up its efforts to influence revenue. Learn how owned media property TechBeacon used PathFactory to turn its top-of-funnel content flagship into a high-value marketing asset that influences millions of dollars in revenue for Micro Focus in less than a year – without alienating its technical audience.
Speakers:
Susan Salgy, Principal, WebWise Solutions
Seismic: Storytelling ReImagined: How Adobe Creates Engaging Content Experiences
Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. Breaking through the content noise has never been easy, and this new remote environment has made it more challenging than ever before. Customers expect engaging experiences, not linear and static messages. Recognizing this dynamic Adobe has focused on one of the most challenging customers: internal audiences. In this session we will explore how Interactive Content combined with powerful analytics can engage the audience, and provide marketing teams with powerful, and unique insights into stories that resonate. Join this session to learn how to create immersive experiences that allow you to tell your unique story in a manner that attracts and engages your customer.
Speakers:
Jam Khan, VP, Product Marketing, Seismic
Jessica Holmes, Sr. Manager, Adobe Sales Academy & Sales Development, Adobe
Showpad: Driving Digital Transformation to Modernize Your Sales Team (LANXESS client story)
Operating in a more conservative industry, leading chemicals manufacturer LANXESS has lost tribal knowledge due to retiring sellers, while facing an increasing need for technical expertise to support their expanding, complex product portfolio. Ifra Sall, Manager Digital Technology Solutions, will explain how LANXESS moved away from traditional selling to more modern buyer engagement by investing in digital transformation. Ifra will explain some of the challenges they’ve overcome while rolling out a sales enablement strategy, and how multiple business units have experienced significant efficiency gains.
Speakers:
Ifra Sall, Manager Digital Technology Solutions, Lanxess
Track Sessions
Track Sessions
Marketplace Energizer
Case Studies
Bigtincan: Eaton - Rapid Deployment of a Learning Platform Across EMEA During the COVID-19 crisis
The EMEA Sales Operations and Enablement Team at Eaton worked with Bigtincan to build and rapidly deploy a training and coaching program for their sales teams across the region using the Bigtincan Learning platform. In a rapidly changing market environment Eaton wanted to ensure that their sales professionals had access to local language micro-learning content to help them build digital and data literacy skills as well as onboard changing portfolio and industry knowledge to reflect the dynamic market conditions.
Speakers:
Andy McDonald, Sales Operations EMEA, Eaton
Demandbase: High-Performing ABM: Lessons Learned Implementing a Global Strategy (Fenergo client story)
ABM is hot. But it’s time to move beyond the hype to discover how the most innovative marketers are practicing ABM. In this session, you’ll hear from an award-winning marketing team about how they successfully rolled out a high-performing ABM program. And, they’ll share tips for uncovering buyer pains you can solve immediately, how to measure ABM strategy and success, and key takeaways they learned along the way.
Speakers:
Conor Coughlan, Chief Marketing Officer, Fenergo
Geraldine Flynn, Global ABX Director, Fenergo
Paul Gibson, VP EMEA, Demandbase
Highspot: Sale Enablement at a Global Scale with DocuSign
Enabling a global sales team can be a huge success with a little planning and forethought. Come listen to Jeff Leslie share the DocuSign story on how they implemented Highspot as a critical part of a new selling system. This system, based on globally consistent sales process and data, allows DocuSign to deliver prescriptive content to the right sellers at the right time, in context of their Salesforce Accounts and Opportunities.
Speakers:
Jeff Leslie, Sr. Director of Field & Partner Enablement, DocuSign
MarketOne: Schneider Electric's Always-on engagement strategy: scale globally in a decentralized organization
Creating an always-on engagement strategy for your customers based on a data-driven approach starts by segmenting your database and creating a communication blueprint. How to then build successful always-on programs that keeps your audience engaged during the various stages of the buyer journey? And how do you roll that out on a global scale in a decentralized organisation? What obstacles do you face from an organizational perspective? How to drive change management and manage multiple stakeholders in the organization?
Speakers:
Mandy Wallace, Head of Global Digital Demand Generation, Schneider Electric
Kalja Moolenaar, Marketing Strategist, MarketOne International
Salesforce: How Capita Drives Connected Customer Engagement in Times of Change
Marketers have become increasingly responsible for optimising and delivering customer experience. In times of change, it’s more important than ever for marketers to break down organisational silos, and truly understand their customers. Learn how Salesforce helps marketers at Capita align around a single source of truth to drive growth and nurture customer relationships at scale. In this webinar, you will learn how to: Engage Buyers, Close Deals and Grow Relationships.
Speakers:
Antonia Wade, Chief Marketing Officer, Capita
Track Sessions
Building Resilient Plans Across the Revenue Engine
The increasing pace of change with markets, buyers and technology puts pressure on B2B organisations to become more agile and dynamic in the way they plan and execute their go-to-market efforts. In addition, macro-economic events such as the current pandemic and associated economic uncertainty mean the plans of many organisations can quickly become obsolete. However, the functions that comprise the Revenue Engine (Sales, Product and Marketing) often treat annual planning as a once-a-year exercise that results in a static plan. Only 14% of organisations report they have an aligned planning process that includes sales, product and marketing, and according to SiriusDecisions annual CMO study, APAC CMOs indicate that the annual planning process is their number one priority for improvement. Revenue leaders must develop annual plans that are resilient, drive focus, and enable agility within their organisations to rapidly adapt to changing market conditions. This presentation will provide the following benefits:
• Gain a clear understanding of the characteristics of resilient revenue plans
• Learn how building resilient plans can drive alignment and interlock across the revenue engine
• Understand how to maintain interlock and alignment across sales, product and marketing as you move from planning to execution
Speakers:
Pascal Matzke, VP, Research Director, Forrester
Meta Karagianni, VP, Research Director, Forrester
Steve Silver, VP, Research Director, Forrester
B2B Marketing Certification Live – Session 1! Targeting Personas to Develop a Winning Go-To-Market Strategy
Engage in facilitated video lessons sampled from our Core B2B Marketing Certification: B2B Marketing Foundations. Watch as VP, Group Director, Phil Harrell discusses the buyer persona framework, discusses why understanding customer obsession is vital for buyer roles, and reviews the importance of identifying the total addressable market. Continue on to Forrester’s dynamic learning experience platform for hands-on exercises that make it easy to apply these lessons in your own context.
Speakers:
Vikram Sehgal, VP, Research Director, Forrester
Phil Harrell, VP, Group Director, Forrester
Wednesday Oct 7
Executive Leadership Exchange
The Executive Leadership Exchange is an invitation-only programme. Click here to learn more.
B2B Marketing Certification Live – Session 2! Targeting Personas to Develop a Winning Go-To-Market Strategy
Learn the four steps to effectively size a market, how to interpret relative targeting, and how to leverage the SiriusDecisions Demand Creation Spectrum as a way to classify and socialize the type of demand you are trying to create with video lessons from B2B Marketing Certification analyst-instructor Phil Harrell. Continue on to Forrester’s learning experience platform for access to exclusive case studies, a hands-on exercise, and the opportunity to exchange lessons learned with your peers.
Speakers:
Vikram Sehgal, VP, Research Director, Forrester
Phil Harrell, VP, Group Director, Forrester
Driving More Efficient Revenue Generation in an Uncertain World
Sales, marketing, and product leaders have an incredible opportunity to increase revenue efficiency by streamlining the overall buying experience to match buyer expectations. If completed correctly, this transformation effort enables organisations to lower the cost of customer acquisition and support while turning the buying experience into a competitive advantage. This presentation will provide the following benefits:
• Understand why today’s go-to-market approaches are neither efficient nor buyer-centric
• Learn how to use a simple playbook to transform your organisation’s go-to-market approach, delighting buyers and growing revenue more efficiently
• Learn about the metrics organisations should use to drive operational efficiency
Speakers:
Phil Harrell, VP, Group Director, Forrester
Track Sessions
Marketplace Energizer
Track Sessions
Case Studies
Bigtincan: It's not about microlearning, it's about LEARNING with BPM Works
You spent months creating the perfect “microlearning” course only to have it roundly rejected by your sales team. Why the backlash? Why the refusal to participate? Join the team from BPM Works to learn how to create learning that makes sellers want to come back for more.
Speakers:
Philip Chew, Learning and Sales Enablement, BPM Works
Robin Griffiths, CEO and Founder, BPM Works Limited
Highspot: Unlocking the Secrets to Driving Global Sales Enablement Success: a Fireside Chat with Survey Monkey
Listen in as Lisa Duncan, Director of Sales Enablement at Survey Monkey shares her expertise and best practices for developing a successful global sales enablement team.
Key Takeaways:
• Discover key criteria for consideration when developing a global sales enablement program
• Learn best practices for scaling your enablement program to serve a global organization
• Explore areas of opportunity for advancing your sales enablement strategy with advanced technologies.
Speakers:
Lisa Duncan, Director of Sales Enablement, Survey Monkey
MRP: ABM For The Sophisticated Marketing Organization (Juniper Networks client story)
While data flows through Juniper Networks hardware and software products every day, this session will focus on how they apply data to execute and measure account-based marketing in one of the most demanding environments you’ve ever seen… selling multiple product lines through hundreds of partner organizations to thousands of target accounts globally. Oh, and their objective is to drive post-funnel revenue through renewals, cross-sell, and upsell strategies.
Speakers:
Tina O’Dell, Global Channel Marketing, Juniper Networks
Seismic: Driving Sales through Compelling Brand Experiences with Vodafone Business
Enabling your team to orchestrate content creation and activation to tell the most impactful stories and deliver truly differentiated customer experiences in a highly competitive market. The experience your buyer is looking for is dependent on the story your teams are able to tell consistently across channels at all times. Equipped with intelligence of content performance, you will be able to allocate resource effectively and enable truly collaborative global-to-local partnership, focusing on creating the right content that drive business performance.
Speakers:
Ebru Ozguc, Head of Brand & Digital Marketing, Vodafone Business
Randy Wootton, CSO and President, Percolate by Seismic
In the Age of the Customer, Why Is B2B Measurement All About Us? Recalibrating How We Understand Business Impact
Despite ever-increasing customer expectations and evolving approaches to delivering growth, B2B organisations continue to rely on well-worn performance goals and corresponding metrics. However, measurement centred around customer acquisition and internal operations fails to live up to the task and stands in the way of customer-centricity. In this session, we will highlight a balanced approach to managing B2B metrics and performance through the adoption of a revenue operations mindset. This presentation will provide the following benefits:
• Learn how to create a simple playbook for transforming how you measure your go-to-market approach
• Help identify blind spots in your performance management
• Turn the buying experience into a competitive advantage and accelerate revenue
Speakers:
Anthony McPartlin, Principal Analyst, Forrester Research
Ross Graber, VP, Principal Analyst, Forrester
Marketplace Energizer
Track Sessions
Profiles in Courage: The Journey to Success
The SiriusDecisions Return on Integration Honours recognise clients for their outstanding achievements in sales, marketing, and product alignment, and showcase how they have successfully implemented SiriusDecisions’ research, frameworks, and best practices to improve company performance and growth. Behind these client success stories are people — individuals within B2B organisations who lend expertise and experience; drive decision-making; fail and try again; and engage, motivate, and inspire others. In this session, we will explore the human aspect of the Return on Integration Honours — the people running the B2B revenue engine. This presentation will provide the following benefits:
• Learn about career decisions and inflection points that led to revenue engine leaders’ success
• Understand the most difficult challenges revenue engine leaders faced and how they overcame them
• Gain insights into how to navigate the phases of your organisation’s journey to success
Speakers:
Jennifer Ross, VP, Research Director, Forrester
Robin MacKenzie, Principal Analyst, Forrester
Dominic Tavassoli, Vice President of Products , HID Global
Guest Performer- Ellie Goulding & Closing Remarks
Multiplatinum-selling singer/songwriter Ellie Goulding’s career to date has seen her receive two GRAMMY Award nominations, a Golden Globe nomination, two BRIT Awards, sales of 18 million albums and over 140 million singles, and 23 billion streams worldwide. With over 50 million followers combined on her social platforms, she also earned YouTube’s Diamond Award with 10 million subscribers on her YouTube channel and over 5 billion views globally. Ellie holds Billboard’s Hot 100 record for the most entries on the chart this century by a British female vocalist. All three of her albums have been certified platinum, with 18 of her singles now RIAA certified.
Ellie’s fourth and highly anticipated new album Brightest Blue has been applauded by critics across the globe with Variety raving the album is her “best and most complete work, a lovelorn mess of emotions atop a mass of vibrant soundscapes,” while The Guardian stated it’s “a triumph of heart and ambition” and “her best yet.” The album is presented in two parts, the first 13 tracks are the thoughtful contemplations that make up “Brightest Blue” (executively produced by Ellie Goulding & Joe Kearns) and the second part, “EG.0” consists of huge pop bangers with collaborators including Lauv, Swae Lee/Diplo, blackbear and the late JUICE WRLD. Across the two halves Ellie enlisted a number of writers and producers to help create the finished product, including the likes of Tobias Jesso Jr., Starsmith, ILYA, serpentwithfeet, Patrick Wimberly (of Chairlift) and Jim Eliot among others.
Speaking about the two-sided album Ellie explains “the first half reflects my vulnerability… it acknowledges a complex world where relationships still dictate our happiness and heartbreak and can still be the most painful thing in the world, no matter how enlightened you are. The tracks also symbolise growing up and becoming a woman.” About the second half she says it “encapsulates my confident, brave and fearless side and features all my recent collaborations.” Ellie adds, “I often find myself writing about my thoughts and emotions in a way that I know will be catchy and memorable. I will always seek to use my voice in ways that no one would ever expect and look to collaborate with the least likely, exciting and eclectic group of other artists.”
On August 26th, Ellie gave fans around the world a spellbinding performance from the iconic V&A (Victoria & Albert Museum) in London during her one-off exclusive pay-per-view live streamed gig, presented by LIVENow, for “The Brightest Blue Experience.” She performed a number of tracks from her new album as well as other fan favorites, and was joined by friends and collaborators Diplo, Lauv and blackbear via video link. The stream was also broadcast via three additional time zones to cater to audiences across the globe from North, South and America as well as Asia, Australia and New Zealand.
Outside of music, Ellie is a long-standing activist and philanthropist and has long used her platform to engage young people with global issues. In November 2017 she was awarded the United Nation’s New Voices Award by the UN Foundation in recognition of her activism and became a Goodwill Ambassador for UN Environment. Goulding now works with the UN as a Global Environmental Ambassador and uses her platform to drive a number of other philanthropic ventures including being a patron of women’s shelter The Marylebone Project. At this critical time in society, Ellie campaigns at the highest level, working year-round to amplify the voices of young people in particular. She is passionate that political discussions on climate must match the ambitions of young people across the world.
During 2018 Ellie addressed 85 heads of state in London at the Illegal Wildlife Trade Conference, spoke to the fashion industry on the necessity of climate goals at the UN’s Fashion for Development showcase in Paris and delivered a speech at the UK’s home of science, The Royal Institution, in the final round of Talanoa talks on the eve of COP24. In April 2019 she teamed up with Netflix and Oscar winning composer Steven Price to perform an original song for Sir David Attenborough’s latest series ‘Our Planet’. In October 2019, Ellie took part in One Young World – the global forum for 2,000 young leaders from 190 countries – which aims to accelerate social impact and address urgent global issues such as climate change, gender equality, refugees, and many more.