Meet With Our Analysts

Summit EMEA 2020 offers unparalleled opportunities for meetings with our best-in-class analysts & experts. 1-on-1 meetings are 20-minute networking and guidance discussions focused on addressing a specific question or topic aligned to the analyst coverage area.

Registered attendees will be notified by email on how to book. All analyst & expert meetings are subject to change based on availability. Stay tuned for more information.

For additional information about onsite analyst meetings, please contact Cindy Ong

Analysts & Coverage

Amy Bills, Principal Analyst (Customer Engagement)

Coverage: Customer References and Advocacy, Business Case and ROI of Customer Engagement, Customer Marketing Technology Requirements, Customer Marketing Function and Competencies, Customer Success Function and Competencies, Marketing Support for Cross-Sell and Upsell, Customer Engagement Delivery with Channel Partners, Online Communities, Customer Journey Mapping, Customer Personas, Customer Onboarding, Adoption Marketing, Identifying Expansion Opportunities, Customer Lifecycle Management, Customer Marketing Measurement and Dashboards, Aligning Customer Success, Sales, Support and Customer Marketing, Customer Marketing Charter, Reporting Structures for Customer Engagement, Corporate and Regional Responsibilities for Customer Engagement

Amy Hayes, VP, Research Director (Portfolio Marketing)

Coverage: Identifying and Sizing New Buyer Audiences, Go-to-Market Architecture, Personas and Buyer’s Journey Mapping, Portfolio Messaging and Content, Bringing Offerings to Market, Sales Knowledge Transfer, Portfolio Marketing Roles, Responsibilities and Structure

Anne Slough, Principal Analyst (Sales Operations)

Coverage: Sales Operations Maturity Assessment, Sales Operations Organizational Design, Sales Operations Roles, Responsibilities and Structure, Sales Operations Success Metrics, Sales Operations Strategies Overview/Kickoff, Customer Success Hand-Off and Alignment

Anthony McPartlin, Principal Analyst (Sales Operations)

Coverage: Revenue Operations, Sales Performance Measurement, Sales Planning, Sales Process Design and Management, Sales Technology, Sales Compensation

Barbara Winters, Principal Analyst (Portfolio Marketing)

Coverage: Identifying and Sizing New Buyer Audiences, Go-to-Market Architecture, Personas and Buyer’s Journey Mapping, Portfolio Messaging and Content, Bringing Offerings to Market, Sales Knowledge Transfer, Portfolio Marketing Roles, Responsibilities and Structure

Barbie Mattie, VP, Principal Analyst (Emerging Growth Strategies, Marketing)

Coverage: Emerging Company Growth Strategy: Plan for Marketing’s contribution to the revenue engine, CMO role and responsibilities at different growth stage at emerging companies. Emerging Company Audience Planning: Create audience-centric value propositions at emerging companies, establish brand and messaging foundations at emerging companies, Define the buyer audience framework at emerging companies, Identify and prioritize revenue paths for marketing support at emerging companies. Emerging Company Marketing Execution: Web site conversion optimization at emerging companies, Operationalizing and Optimizing Campaign, Program and Tactic Execution, Lead management process between marketing, tele and sales at emerging companies. Emerging Company Performance Measurement: Content measurement at emerging companies, Web site conversion measurement at emerging companies

Barry Vasudevan, VP, Principal Analyst (Portfolio Marketing)

Coverage: Identifying and Sizing New Buyer Audiences, Go-to-Market Architecture, Personas and Buyer’s Journey Mapping, Portfolio Messaging and Content, Bringing Offerings to Market, Sales Knowledge Transfer, Portfolio Marketing Roles, Responsibilities and Structure

Beth Caplow, VP, Principal Analyst (Portfolio Marketing)

Coverage: Identifying and Sizing New Buyer Audiences, Go-to-Market Architecture, Personas and Buyer’s Journey Mapping, Portfolio Messaging and Content, Bringing Offerings to Market, Sales Knowledge Transfer, Portfolio Marketing Roles, Responsibilities and Structure

Bob McKinnon, Principal Analyst (Marketing Executive Services)

Coverage: Marketing Strategy & Planning, Demonstrating Marketing Value/Marketing Measurement, Marketing Organizational Design, Marketing Campaign Strategy

Bob Peterson, VP, Principal Analyst (Demand Marketing & ABM)

Coverage: Account-Based Marketing, Sales and Marketing Alignment, Strategic Account Planning, ABM Measurement, ABM Technologies, Cross/Upsell Strategies, Marketing Strategy, Named/Industry Account ABM Strategies, Large Account ABM Strategies, Data and Insight Requirements for ABM, Engagement Planning for ABM

Carrie Rediker, VP, Principal Analyst (Demand Marketing & ABM)

Coverage: Campaign Framework, Demand Program Families, Demand Organizational Design, and Demand Centers

Chris Parr, VP, Principal Consultant

Coverage: Consulting for SiriusDecisions Product Line / B2B Marketing including Go-to-Market, Buyer Journey, Messaging and Demand Marketing

Christine Polewarczyk, VP, Research Director (Content Strategy and Operations)

Coverage: Content Strategy, Content Marketing, Website Content Strategy, Campaign Content Planning, Inbound Marketing, SEO, Content Operations, Translation and Localization, Content Measurement/Analytics, Content Roles and Responsibilities, Content Audit and Inventory, Metadata and Taxonomy, Content Management, Content Process Design, Content Technologies

Conrad Mill, Principal Analyst (Demand Marketing & ABM)

Coverage: Demand & ABM Strategy, Program Design and Execution, Content Marketing, Digital and Non-Digital Tactics, Event Planning and Execution, Direct Marketing, Technology for Demand Marketing

Cristina De Martini, VP, Research Director (Marketing Operations)

Coverage: Marketing Planning, Campaign Planning and Marketing Operations Organizational Design

Dara Schulenberg, Principal Analyst

Coverage: Digital Marketing for Channel Partners, Channel Incentives and Channel Demand

Duncan Jones, VP, Principal Analyst

Coverage: B2B eCommerce, Contract Negotiations, Microsoft, Oracle, Order Management, SAP Technology, Pricing & Licensing, eProcurement & eSourcing

Isabel Montesdeoca, VP, Group Director (Demand Services)

Coverage: Demand Generation Strategies, Demand Marketing Program + Tactic Strategies, Buyer Groups + Revenue Engine Performance Optimization (e.g. Waterfall), Demand Marketing organizational design, including corporate + regional alignment

James McCormick, Principal Analyst

Coverage: Automotive, Customer Data, Data Management Platforms (DMPs), Digital Marketing, Enterprise Marketing Platforms, Fintech, Gaming, Geospatial Solutions, Insurance, Marketing Automation, Mobile Analytics, Retail, Tag Management, Web Analytics

Jennifer Ross, VP, Research Director (Marketing Executive Services)

Coverage: Marketing Strategy, Marketing Transformation, Marketing Planning, Campaign Strategy, Marketing Value, Organisational Design and Development

Jennifer Rouse, Principal Analyst (Emerging Growth Strategies, Marketing)

Coverage: Emerging Company Growth Strategy: Foundations for establishing a channel operating model at emerging companies, Foundations for establishing account-based marketing at emerging companies. Emerging Company Audience Planning: Establish brand and messaging foundations at emerging companies, Define buyer and customer personas at emerging companies, Digital and non-digital buyer and customer journey mapping for emerging companies. Emerging Company Marketing Execution: Account-based marketing (ABM) programs and tactics at emerging companies, Channel marketing programs and tactics at emerging companies, Paid/Earned/Owned media at emerging companies, Lead scoring, Lead nurturing and Pipeline acceleration at emerging companies. Emerging Company Performance Measurement: Campaign, program and tactic measurement for awareness, demand, sales enablement and customer engagement at emerging companies, Integrate and automate revenue engine tools at emerging companies.

Jessie Johnson, Principal Analyst (Demand Marketing & ABM)

Coverage: Demand Strategy and Tactic Mix, Contextual Interactions and Experiences in Demand Programs, Driving Demand via Conversational Tactics (e.g. chatbots)

Julian Archer, VP, Principal Analyst (Marketing Operations)

Coverage: Data management, Data compliance, Marketing operations, Revenue operations, Lead to revenue – demand waterfall, Demand Unit Waterfall, Event measurement, Campaign Planning, Localisation

Kathy Freeman Contreras, VP, Principal Analyst (Channel Marketing)

Coverage: Channel Partner’s Journey/Partner Personas, Channel Partner Type Business Models, Channel Partner Program Design

Kerry Cunningham, VP, Principal Analyst (Marketing Operations)

Coverage: Buying Groups / Demand Units, Demand Waterfall and Intent Monitoring

Laura Cross, VP, Principal Analyst (Demand Marketing & ABM)

Coverage: Events Strategy, Demand Program Strategy & Design, Demand Program Planning

Lisa Nakano, VP, Research Director (Customer Engagement )

Coverage: All Post-Sale Customer Engagement Topics, Customer Marketing, Customer Success, Customer Experience, Post-Sale Customer Engagement Measurement, Building the Business Case for Customer Marketing, Customer Success, and/or Customer Experience, Customer Insights and Analytics, Customer Surveys, Net Promoter Score (NPS) Programs, Customer References and Advocacy, Customer Engagement Roles, Responsibilities, Alignment and Functional Design.

Lisa Singer, VP, Principal Analyst (Product Management)

Coverage: Product Lifecycle Process, Pricing and Packaging, Product Management Organization, Product Management Upskilling, Product Portfolio Management

Maria Chien, VP, Research Director (Channel Marketing)

Coverage: Channel Partner Enablement, Channel Demand and ABM in the Channel

Matt Papertsian, VP, Research Director (Emerging Growth Strategies, Marketing)

Coverage: Emerging Company Growth Strategy: Plan for Marketing’s contribution to the revenue engine, CMO role and responsibilities at different growth stage at emerging companies. Emerging Company Marketing Execution: Web site conversion optimization at emerging companies, Operationalizing and optimizing Campaign, Program and Tactic Execution, Lead management process between marketing, tele and sales at emerging companies, Execute retention and cross-sell/upsell programs at emerging companies. Emerging Company Performance Measurement: Identify what and how to measure at emerging companies, Data, reporting, analysis, dashboards and insights at emerging companies

Meta Karagianni, VP, Research Director (Marketing Executive Services)

Coverage: Marketing Strategy, Marketing Transformation, Marketing Planning, Campaign Strategy, Marketing Value, Organisational Design and Development

Mike Pregler, VP, Research Director (Sales Executive Services)

Coverage: All Sales Executive Topics, Revenue Growth Strategy, Sales Strategy, Sales Transformation, Sales Planning, Sales Organizational Design – Roles and Structure, Sales Process Design (Buyer-Aligned), Sales Prospecting, Upsell, Cross-sell, Renewal Opportunity Management, Sales Management Cadence, Sales Productivity

Nancy Maluso, VP, Principal Analyst (Emerging Growth Strategies, Sales)

Coverage: All Sales Executive topics, Revenue growth strategy, Sales Strategy, Sales Planning, Sales Organizational Design – Roles and Structure, Sales Process Design (buyer-aligned), Sales Playbooks / Guided Selling, Sales enablement (onboarding, ongoing development, coaching, sales assets, sales communications, sales kickoff), Sales Prospecting, Upsell, Cross-sell, Renewal Opportunity Management, Sales Management Cadence, Sales Productivity

Nicky Briggs, VP, Principal Analyst (Demand Marketing & ABM)

Coverage: ABM Strategy, ABM account selection, ABM budget and resourcing, ABM planning and execution, ABM Measurement, ABM infrastructure

Pascal Matzke, VP, Research Director

Coverage: Accenture, CSC, Capgemini, Cognizant, Customer Relationship Management (CRM), Dell, Deloitte, Go-To-Market Strategies, IT Services, Infosys

Paul Ferron, Principal Analyst (Portfolio Marketing)

Coverage: Identifying and Sizing Buyer Audiences, Go-to-market Architecture, Personas and Buyers Journey Mapping, Portfolio Messaging and Content, Bringing Offerings to Market, Sales Knowledge Transfer, Portfolio Marketing Roles, Responsibilities and Structure.

Peter Ostrow, VP, Principal Analyst (Sales Enablement)

Coverage: Talent Acquisition, Onboarding, Training, Learning and Development, Knowledge Transfer, Asset Management, Content Management, Sales Communications, Social Selling, Sales Gamification

Phil Harrell, VP, Group Director (Sales Services)

Coverage: All Sales Executive topics, Revenue growth strategy, Sales Strategy, Sales Planning, Sales Organizational Design – Roles and Structure, Talent Management, Sales Demand Generation, Sales Process Design (buyer-aligned), Sales Playbooks / Guided Selling, Sales Prospecting, Upsell, Cross-sell, Renewal Opportunity Management, Sales Management Cadence, Sales Productivity

Robin MacKenzie, Principal Analyst (Marketing Executive Services)

Coverage: Marketing Strategy, Marketing Transformation, Marketing Planning, Brand and Communications, Campaign Strategy, Marketing Value, Organisational Design and Development

Ross Graber, VP, Principal Analyst (Marketing Operations)

Coverage: Marketing Measurement and Analytics, Marketing Attribution, Marketing ROI, Executive Marketing Dashboards, Marketing Performance Analytics and Reporting, Campaign Measurement, Aligned Measurement

Sam Somashekar, Principal Analyst (Product Management)

Coverage: Customer Needs Discovery, Product Portfolio Management, Product Innovation and Lifecycle Process, Agile Enablement, Product Manager Upskilling, Product Management Roles, Responsibilities, and Structure, Productising Services

Seth Marrs, Principal Analyst (Sales Operations)

Coverage: Revenue Engine Alignment, Sales Compensation Design & Management, Sales Planning, Sales Process Design and Management, Sales Measurement , Reporting, and Analysis, Sales Technology, Sales Operations Roles, Responsibilities and Structure

Stephanie Sissler, VP, Principal Analyst (Sales Executive Services)

Coverage: Channel Sales Strategy and Planning, Channel Sales Organizational Design (Roles, Competencies and Structure), Designing Partner Ecosystems, Migrating Partners to a Cloud/SaaS/Subscription Model, Partner Business Propositions and Compensation, Partner Selection, Recruitment and Activation; Mitigating Channel Conflict, Including Rules of Engagement and Deal Registration Programs; Partner Assessment and Prioritization; Partner Success Management Cadence, Including Conducting Joint Business Planning and QBRs and PRM Selection and Implementation

Steve Casey, Principal Analyst

Coverage: The Impact of Changing Buyer Behavior on B2B Marketers, ABM Platforms, Customer Data Platforms, Data Providers, and Emerging Technologies Such as Chatbots, Virtual Assistants, AR/VR

Steve Silver, VP, Research Director (Sales Operations)

Coverage: Sales Operations, Revenue Operations, Sales Process, Sales Technology, Sales Planning, Account Planning, Customer Success Handoff, Deal Desk Management, Proposal Response, Lead Management, Opportunity Management, Forecast Management, Sales Management Cadence, Sales Measurement, Win/Loss Analysis, Sales Force Automation

Susan Macke, Principal Analyst (Marketing Executive Services)

Coverage: Marketing Strategy & Transformation, Marketing Planning, Campaign Strategy & Execution, Marketing Impact, Marketing Org Design and Development

Terry Flaherty, VP, Principal Analyst (Demand Marketing & ABM)

Coverage: Demand Waterfall, Waterfall Diagnostics and Optimization, Lead/Buying Group Scoring and Prioritization

Vicki Brown, VP, Principal Analyst (Marketing Operations)

Coverage: Buying Groups / Demand Units, Demand Waterfall / Lead Management, Marketing Automation Platform (MAP) and Sales Force Automation (SFA)